A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase the number of events tracked from 10 to 100
All websites have Google Ads tracking properly setup
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 2 key results
Example targets. Adapt to your baseline before you start.---
title: Implement ad-tracking with Google
objectives:
- title: Improve tracking and analytics
outcomes:
- title: Increase the number of events tracked from 10 to 100
from: 10.0
to: 100.0
score_format: _number_ events
initiatives:
- title: Implement click-tracking for main actions
- title: Create funnels for the core user journeys
- title: All websites have Google Ads tracking properly setup
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Install tracking on all websites
- title: Sync Google Ads and Google Analytics content
- title: Check that conversions are firing properly
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