Find your next good goal.

Objective

Sustainably increase our community growth through memberships

1. 25 new leads per week
2. 45% conversion rate of new leads into members
3. 5 new membership subscriptions each week

Objective

Complete the Rockefeller Habits Checklist

1. 5. Ongoing employee input is collected to identify obstacles and opportunities
2. 1. The executive team is healthy and aligned
3. 4. Every facet of the organization has a person assigned with accountability for ensuring goals are met

Objective

Create a solid growth engine

1. Increase weekly leads by 30%
2. We're getting 0.1 leads/active customer/week
3. 30% of new leads start a trial

Objective

Make our org the most profitable, ever

1. Improve Operating Margin by 45%
2. Improve Gross Profit Margin (GPM) to 65%
3. Achieve working capital turnover ratio of 2

Objective

Become the #1 online resource for the problem we solve

1. Secure 45 high-quality backlinks from industry influences and publications
2. Get 30% more organic visits to our online resources
3. We rank in top 5 results for 60% of our targeted keywords in Google

Objective

Be on track for Series A funding

1. Show a 3x year-on-year revenue growth
2. Reach $1.5M ARR

Objective

Be on track for Seed funding

1. Reach $200k ARR
2. Show a 3x year-on-year revenue growth

Objective

Increase brand awareness through engagement with industry thought leaders

1. Secure five published interviews on industry websites
2. Co-publish a thought leadership white paper with leading analyst

Objective

Launch a weekly newsletter

1. Reach a click-through rate of 45% for email newsletters
2. Convert 15% of newsletter click-through to demo requests

Objective

Create a successful MVP

1. Our NPS is above 40 with early adopters
2. Our 8-week retention rate is above 30%
3. 60% of users complete their onboarding process

Objective

Put customer feedback at the center of our projects

1. Recruit 100 users for our UX lab
2. Conduct 5 UX tests per week
3. Achieve 70%+ open rate on our customer feedback newsletter

Objective

Become the brand leader in our category

1. Reduce customer acquisition costs (CAC) by 10%
2. Improve top of mind awareness (TOMA) in surveys from 40% to 65%
3. Grow Share of Voice (SOV) from 40% to 65%

Objective

Help customers expand faster

1. 25% of new customers expand to 5+ users in their first week.
2. 60% of customers have turned on the team domain sharing

Objective

Paid Marketing is a new channel for leads growth

1. 20% of new leads come from paid acquistion
2. Generate $10K MRR from paid acquisition channels
3. Bring Customer Acquisition Costs (CAC) down to $500

Objective

Increase visitors to the new product landing page

1. Drive a 20% increase in click-through rates in the customer newsletter
2. Refine organic search to drive website visitor

Objective

Develop a new in-product referrals program

1. Improve onboarding of referred users to keep conversion above 40%
2. Get 3 referrals per customers on average across all accounts
3. Get 60% of new customer accounts to refer at least one other customer

Objective

Reduce the number of UX issues found in production

1. Enroll 100 users to our early-access program
2. UX issues represent fewer than 10% of new bug reports
3. At least 20 design tests are run every month

Objective

Be known for having legendary support

1. Improve CSAT from 70% to 85%
2. Reduce first response time to 1h
3. Improve average resolution time to be under 5h

Objective

Build a world-class infrastructure

1. Increase Apdex above 0.95
2. Reduce build time to be under 5 minutes
3. Our stress tests show that we can support 10,000 concurrent users

Objective

Be on track to deliver <project> next quarter

1. 100% of the core features have been delivered
2. Run 20 UX tests session on <project>
3. 50 people are actively using the beta every week

Objective

Develop a winning sales strategy

1. Improve the cross-sell ration by 15%
2. Achieve net sales of $12M
3. Reduce customer churn rate from 35% to 15%

Objective

Every team can build interfaces autonomously

1. 80% of the teams are using the UI library to build new features
2. The Design System covers 100% of common UI components

Objective

Our customers are championing our product and services

1. Get 100 reviews on G2 or Capterra
2. We have published 10 customer success stories
3. We get 20 leads every week coming from our referral program

Objective

Content is a significant driver for growth

1. 20 partners have joined our content partner program
2. Increase traffic to our blog to 3k visits/week
3. Increase content-to-lead conversion to 9%