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Sales OKR example

Grow sales effort in new markets

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTSales OKRs
OBJECTIVE

Develop a strong presence in <country>

  1. KR 1

    Achieve 25K MRR in <country>

  2. KR 2

    25% of new sales come from <country>

  3. KR 3

    10 of top 100 companies in <country> are customers

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Grow sales effort in new markets
objectives:
- title: Develop a strong presence in <country>
  outcomes:
  - title: Achieve 25K MRR in <country>
    from: 0.0
    to: 25000.0
    score_format: _number_ MRR
    initiatives: []
  - title: 25% of new sales come from <country>
    from: 0.0
    to: 25.0
    score_format: _number_%
    initiatives: []
  - title: 10 of top 100 companies in <country>  are customers
    from: 0.0
    to: 10.0
    score_format: _number_ customers
    initiatives: []
KEEP EXPLORING

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Marketing

Increase the acquisition of new clients

Objective

Increase the acquisition of new clients

  1. Convert 15% of leads into new clients by improving sales techniques and offerings
  2. Increase client referrals by 20% by implementing a client referral program
  3. Boost website traffic by 25% through optimizing SEO and content marketing strategies
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