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2 OKR examples for Sales Acceleration

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What are Sales Acceleration OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Acceleration to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Sales Acceleration OKRs examples

We've added many examples of Sales Acceleration Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to accelerate sales and amplify social media presence

  • ObjectiveAccelerate sales and amplify social media presence
  • KRConvert 10% of followers into customers enhancing website's conversion funnel
  • TaskRedesign website layout for intuitive, user-friendly navigation
  • TaskOffer exclusive discounts or promotions to followers
  • TaskImplement targeted marketing strategies towards followers
  • KRBoost sales to reach $15k without compromising margins
  • TaskStrengthen marketing activities to attract new customers
  • TaskDevelop enticing upsell strategies to increase average order value
  • TaskImplement targeted emailing campaigns for existing customers
  • KRIncrease social media followers to 5k through strategic engagements and networking
  • TaskInteract consistently with followers to build loyalty and online community
  • TaskDevelop engaging content to attract new followers daily
  • TaskCollaborate with influential personalities for shout-outs or endorsements

OKRs to accelerate revenue generation to reach 1 million ARR

  • ObjectiveAccelerate revenue generation to reach 1 million ARR
  • KRImprove customer retention rate by 20%
  • TaskImplement customer loyalty programs to incentivize repeat business
  • TaskImprove customer service protocols to enhance customer satisfaction
  • TaskRegularly analyze feedback to identify and solve customer complaints
  • KRBoost upsell and cross-sell revenue by 25%
  • TaskTrain sales team on effective cross-selling and up-selling techniques
  • TaskIntroduce attractive bundle deals or packages promoting related products
  • TaskImplement personalized recommendations based on customer buying patterns
  • KRIncrease customer acquisition by 30%
  • TaskImprove website's SEO for increased visibility
  • TaskOptimize social media platforms for targeted ads
  • TaskImplement a referral program with incentives for existing customers

How to write your own Sales Acceleration OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Acceleration OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Acceleration OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Acceleration OKR templates

We have more templates to help you draft your team goals and OKRs.

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