Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Sales Increase OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Increase to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Sales Increase OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Sales Increase OKRs examples
You will find in the next section many different Sales Increase Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to drive R2 million in monthly sales
ObjectiveDrive R2 million in monthly sales
KRUpsell to existing customers, boosting average order value by 10%
Train sales team on effective upselling techniques
Analyze purchase history to identify potential products for upselling
Implement a reward scheme for larger purchases
KRIncrease weekly lead generation by 20%
Enhance SEO on our company website
Personalize email marketing strategy
Implement a daily social media advertising campaign
KRImprove conversion rate to 15% from current baseline
Implement A/B testing to optimize landing page
Develop more targeted marketing campaigns
Enhance product descriptions and visuals
OKRs to establish a strong sales culture within the company
ObjectiveEstablish a strong sales culture within the company
KRTrain 80% of our sales team in consultative selling techniques
Create a schedule to accommodate 80% of the sales team
Implement regular tracking and accountability measures post-training
Identify a training provider specializing in consultative selling techniques
KRAchieve a 15% increase in quarterly sales revenue
Implement innovative promotional campaigns to boost product visibility
Improve customer service to foster repeat business
Develop upselling strategies for existing customers
KRIncrease weekly team sales meetings to 100% participation
Implement mandatory attendance policy for all sales meetings
Schedule meetings at convenient times for team members
Send reminder notifications before every meeting
OKRs to successfully migrate and train team on the new sales CRM system
ObjectiveSuccessfully migrate and train team on the new sales CRM system
KRAchieve a 10% sales increase after full adoption of the new CRM system
Implement customer targeting strategies using CRM analytics
Conduct comprehensive training for staff on the new CRM system
Regularly review sales data and adjust strategies as needed
KRMigrate all existing customer data to the new CRM system without errors
Confirm successful migration and rectify any errors
Transfer the verified data to the new CRM system
Validate the accuracy and completeness of existing customer data
KRTrain 100% of the sales team to proficiently use the new CRM system
Monitor and evaluate sales team's proficiency post-training
Conduct regular hands-on training sessions with the sales team
Establish a comprehensive training plan for the new CRM system
OKRs to improve sales support operations for increased revenues
ObjectiveImprove sales support operations for increased revenues
KRIncrease upselling rate by 15% with enhanced support-guided recommendations
Develop tailored recommendation scripts for support staff to use
Train support team in advanced selling techniques and product knowledge
Implement tracking metrics to monitor progress and effectiveness regularly
KRIncrease customer engagement by 30% through revamped sales support systems
Introduce incentive programs to reward loyal customers
Implement a user-friendly interface for seamless customer interaction
Train sales personnel on customer connectivity and relationship building
KRReduce sales cycle duration by 20% through sales support optimizations
Train team on effective closing techniques
Streamline sales proposal approval process
Implement more efficient sales tracking software
OKRs to increase outsourcing sales performance
ObjectiveIncrease outsourcing sales performance
KRReduce the average sales cycle time for outsourcing deals by 20%
Conduct regular training sessions to enhance negotiation skills and close deals more efficiently
Improve efficiency by implementing automation tools and standardized templates for contract and proposal preparation
Streamline communication channels and establish clear guidelines to expedite decision-making processes
Analyze and optimize the sales pipeline by identifying bottlenecks and removing unnecessary steps
KRAchieve a 10% increase in the number of new outsourcing clients acquired
Enhance online presence through search engine optimization and increased social media engagement
Provide exceptional customer service to existing clients to encourage referrals and positive reviews
Offer discounted introductory rates or incentives to attract new outsourcing clients
Implement targeted digital marketing campaigns to reach potential outsourcing clients
KRImprove customer satisfaction ratings for outsourcing services to 90%
Continuously review and refine processes to streamline operations and exceed customer expectations
Conduct customer satisfaction surveys regularly to gather feedback and identify areas for improvement
Implement a robust training program for outsourcing service agents to enhance their skills
Establish clear communication channels and respond promptly to customer inquiries and concerns
KRIncrease the average value of each outsourcing contract by 15%
Analyze past successful outsourcing contracts to identify factors that contribute to higher values
Train sales team on effectively communicating the value proposition of higher value outsourcing contracts
Develop targeted marketing campaigns highlighting the added value and benefits of outsourcing services
Conduct market research to identify areas where higher value outsourcing contracts are prevalent
OKRs to expand customer base and enhance sales volume
ObjectiveExpand customer base and enhance sales volume
KRConvert at least 30% of prospects into sales
Create personalized follow-up strategies to engage prospects
Offer special discounts or incentives to entice prospects
Develop and conduct persuasive product or service demonstrations
KRIdentify and engage with 20 potential new customers
Research to find 20 potential new customers
Develop a direct contact strategy
Reach out and introduce our company/services
KRIncrease overall sales volume by 15%
Enhance sales team's training and incentives
Develop and implement an aggressive marketing strategy
Improve customer service and relationship management
OKRs to drive a significant increase in sales performance
ObjectiveDrive a significant increase in sales performance
KRImprove sales conversion rate by 10% through enhanced sales training
Develop comprehensive, role-specific sales training programs
Measure and evaluate training impact on sales conversion
Implement regular practical sales simulations
KRBoost marketing campaign effectiveness by 15% to attract more potential customers
Increase investments in high-performing advertisements and audience channels
Implement A/B testing strategies to optimize ad content and placements
Analyze current campaigns to identify shortcomings and areas for improvement
KRIncrement customer retention rate by 8% by optimizing customer service processes
Regularly train staff in customer service skills
Implement a robust customer loyalty program
Improve response time to customer inquiries and complaints
OKRs to boost revenue and streamline implementation process
ObjectiveBoost revenue and streamline implementation process
KRReduce the implementation process steps by 50% to expedite timelines
Evaluate and adjust new shortened process regularly
Implement ways to combine similar steps
Identify non-essential steps in the current process
KRImprove team productivity by 40% to ensure faster implementation within 4 weeks
Implement daily stand-up meetings to coordinate tasks efficiently
Provide team member training on time management strategies
Promote a streamlined workflow using project management tools
KRIncrease monthly sales by 75% to contribute towards 300% revenue growth
Introduce new incentives for high-performing salespeople
Develop and launch new product lines
Implement aggressive marketing strategies
OKRs to boost sales performance significantly
ObjectiveBoost sales performance significantly
KRImprove product demonstration conversions by 10%
Train staff on persuasive presentation and selling techniques
Research audience needs for personalized product demonstrations
Incorporate a compelling call-to-action in all demos
KRDrive repeat business higher by improving client retention by 20%
Personalize client communications to enhance engagement
Implement a loyalty program to reward frequent customers
Improve customer service response times by 15%
KRIncrease the number of customer contacts by 15%
Enhance social media engagement strategies
Implement a new customer outreach campaign
Offer incentives for customer referrals
OKRs to amplify sales output in small design studio
ObjectiveAmplify sales output in small design studio
KRAchieve a 15% improvement in conversion rates
Enhance customer service through live chat and prompt responses
Create persuasive call-to-action statements on landing pages
Implement A/B testing to optimize website content and layout
KRIncrease lead generation by 25%
Launch targeted social media advertising campaigns
Improve content marketing to engage potential clients
Enhance SEO strategies to boost website visibility
KRExpand existing client project frequency by 10%
Develop action plan to increase project scope and deliverables
Identify highest yielding projects for potential expansion opportunities
Meet with clients to propose increased project frequency
Sales Increase OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Sales Increase OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve International Certification
OKRs to qualify for state high school rodeo in barrel racing
OKRs to enhance and exemplify effective leadership skills
OKRs to improve leadership skills and knowledge
OKRs to streamline incident response process to reduce time by 15%
OKRs to streamline Sign in and Registration process on eCommerce Website