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tability.ioWhat are Marketing Strategists OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Strategists to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Marketing Strategists OKRs examples
We've added many examples of Marketing Strategists Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to drive R2 million in monthly sales
ObjectiveDrive R2 million in monthly sales
KRUpsell to existing customers, boosting average order value by 10%
Train sales team on effective upselling techniques- Analyze purchase history to identify potential products for upselling
- Implement a reward scheme for larger purchases
- KRIncrease weekly lead generation by 20%
- Enhance SEO on our company website
- Personalize email marketing strategy
- Implement a daily social media advertising campaign
- KRImprove conversion rate to 15% from current baseline
- Implement A/B testing to optimize landing page
- Develop more targeted marketing campaigns
- Enhance product descriptions and visuals
OKRs to amplify sales of IT services and staff augmentation
- ObjectiveAmplify sales of IT services and staff augmentation
- KRImprove lead conversion rates by 10% through targeted sales initiatives
- KRUpscale IT staff augmentation sales by 20%
- Initiate upselling and cross-selling training for sales team
- Develop specialized sales pitch and strategies for upscale clients
- Identify potential markets for higher-end IT staff augmentation
- KRAchieve a 15% increase in new contract signings for IT services
- Enhance sales strategies to attract potential customers
- Develop and implement targeted marketing campaigns for IT services
- Improve service offerings based on customer feedback
OKRs to accelerate growth to reach a $33 mln yearly revenue target
- ObjectiveAccelerate growth to reach a $33 mln yearly revenue target
- KRImprove upselling strategies to boost average order value by 10%
- Train staff on effective upselling and cross-selling techniques
- Develop limited-time promotional offers to encourage larger purchases
- Implement product recommendation algorithms on the website
- KRAcquire 15 new high-value customers
- Develop a targeted marketing strategy for potential high-value customers
- Implement a customer referral program with enticing incentives
- Enhance sales presentations to highlight value and benefits
- KRIncrease monthly sales revenue by 20%
- Implement an upselling strategy into daily sales efforts
- Enhance marketing efforts to broaden customer reach
- Improve customer retention through loyalty programs
OKRs to strengthen revenue streams for Flying Training Academy
- ObjectiveStrengthen revenue streams for Flying Training Academy
- KRGenerate 20% more upsell and cross-sell revenue via targeted sales strategies
- KRIncrease enrollment rates by 25%
- Strengthen outreach programs through open-house events or webinars
- Implement a compelling marketing strategy targeting potential enrollees
- Offer exclusive discounts or scholarships to new enrollees
- KRBoost course completion rate by 15% through improved student engagement
- Implement interactive activities within the coursework layout
- Conduct personalized follow-ups on student progress
- Regularly gather and apply student feedback on course structure
How to write your own Marketing Strategists OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Marketing Strategists OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Marketing Strategists OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Strategists OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost profitability of innovative projects
- OKRs to improve incident management
- OKRs to enhance risk management approaches in our tech organization
- OKRs to enhance the efficiency and scope of our outbound marketing efforts
- OKRs to improve Security Operation Centre Incident Response
- OKRs to enhance work ethos focusing on integrity, speed, passion, and transparency