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10 strategies and tactics for Membership Team

What is Membership Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Membership Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Membership Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Membership Team strategy examples

You'll find below a list of Membership Team tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice
  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives
  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely

Strategies and tactics for implementing fundraising activities for a professional association

  • ⛳️ Strategy 1: Organise an annual fundraising gala

    • Secure a venue and date for the gala event
    • Develop a detailed budget and set a fundraising target
    • Create a list of potential sponsors and donors
    • Design and send invitations to association members and guests
    • Arrange for guest speakers and entertainment
    • Organise a silent auction with donated items
    • Promote the event through social media and newsletters
    • Arrange for catering and event staff
    • Sell tickets online and track sales
    • Follow up with sponsors and donors after the event to express gratitude and share results
  • ⛳️ Strategy 2: Launch an online crowdfunding campaign

    • Select a crowdfunding platform suitable for the association's needs
    • Set a realistic fundraising goal and timeline for the campaign
    • Craft a compelling story and messaging about the association's objectives and impact
    • Create engaging visuals and videos to support the campaign
    • Identify and reach out to initial funders to seed the campaign
    • Develop an email campaign to share the crowdfunding link with members and networks
    • Leverage social media to spread awareness and encourage sharing
    • Host a virtual event or webinar to engage potential donors
    • Provide regular updates on the campaign's progress
    • Thank all contributors and share the results of the campaign
  • ⛳️ Strategy 3: Develop membership tiers with added benefits

    • Research and define different membership tiers with varying benefits
    • Align membership benefits with the association's objectives
    • Create marketing materials to outline the membership tiers and their advantages
    • Update the association's website to include information on the new membership tiers
    • Organise informational sessions to introduce the new membership structure
    • Reach out to current members to encourage upgrading their memberships
    • Engage with lapsed members through targeted outreach
    • Utilise social media and newsletters to attract new members
    • Regularly evaluate and adjust the benefits based on member feedback
    • Track membership growth and revenue impact

Strategies and tactics for creating a pipeline into the Civil Engineering Surveying sector

  • ⛳️ Strategy 1: Engage with educational institutions

    • Partner with universities offering civil engineering programmes to provide seminars about the importance of surveying
    • Sponsor student-led civil surveying projects to promote hands-on experience
    • Create a mentorship programme linking students with professional surveyors
    • Provide educational materials about the Chartered Institute of Civil Engineering Surveyors in university libraries
    • Organise campus tours for students to civil engineering sites
    • Set up information booths at university career fairs
    • Develop a scholarship programme for students pursuing civil engineering surveying
    • Offer guest lectures by members of the Chartered Institute
    • Develop partnerships with technical colleges to incorporate surveying into their curricula
    • Host an annual conference for students and professionals in the field
  • ⛳️ Strategy 2: Utilise digital marketing channels

    • Create engaging content showcasing the benefits of being a member of the Chartered Institute
    • Launch a social media campaign targeting civil engineering students and professionals
    • Build an informative website section dedicated to career prospects within civil engineering surveying
    • Develop video testimonials from current members about their experiences
    • Host webinars discussing the impact of surveying work in civil engineering projects
    • Implement a blog series featuring successful projects by institute members
    • Advertise membership benefits on platforms like LinkedIn and professional forums
    • Create an email newsletter to keep potential members updated on industry developments
    • Leverage influencers in the civil engineering sector to spread awareness
    • Develop an online quiz or interactive tool to engage users on their compatibility with surveying
  • ⛳️ Strategy 3: Host industry networking events

    • Organise regular meet-ups for surveyors to discuss industry trends and challenges
    • Host an annual gala to recognise and celebrate outstanding surveyors
    • Coordinate panel discussions with leading surveyors in the field
    • Create collaborative workshops that involve hands-on surveying demonstrations
    • Establish a young professionals group within the institute to foster community
    • Offer a series of lunchtime seminars featuring discussions on civil surveying
    • Partner with other professional organisations for cross-industry events
    • Launch an awards ceremony recognising innovative projects in surveying
    • Conduct site tours showcasing impressive surveying work
    • Set up a regional ambassador programme to expand reach and influence

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements
  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media
  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes

Strategies and tactics for increasing patient visits and promoting cooperative membership

  • ⛳️ Strategy 1: Attract more patient visits

    • Develop a referral programme that rewards current patients for referring new patients
    • Create targeted social media campaigns highlighting success stories and patient testimonials
    • Host free health seminars and open days at the medical center to engage with the community
    • Collaborate with local businesses to offer special discounts to their employees
    • Improve the patient experience by reducing wait times and improving customer service
    • Implement an appointment reminder system to reduce no-shows
    • Ensure the medical center is listed and reviewed positively on healthcare websites
    • Offer seasonal promotions on popular health services
    • Attend local community events to promote the medical centre
    • Engage in partnerships with nearby schools to offer basic health check-ups
  • ⛳️ Strategy 2: Promote health packages effectively

    • Identify and develop specific health packages that cater to common community needs
    • Create detailed, visually appealing brochures and flyers for these packages
    • Train staff to clearly explain the benefits of each health package
    • Run advertisements in local newspapers and magazines highlighting package deals
    • Use email marketing to reach out to past patients with special package offers
    • Feature health packages prominently on the medical centre’s website
    • Engage local influencers to promote the benefits of the health packages
    • Offer package discounts for group bookings or family plans
    • Create short video explainers about the packages and share them online
    • Conduct follow-up surveys with patients who purchase packages to gather testimonials
  • ⛳️ Strategy 3: Boost cooperative membership and shares subscription

    • Host informational sessions about the benefits of cooperative membership
    • Develop a clear communication plan to educate the community about shares subscription
    • Highlight successful stories of current members in promotional materials
    • Offer limited-time incentives for subscribing to memberships or shares
    • Partner with financial advisors to explain the fiscal benefits of shares
    • Use local media outlets to promote cooperative opportunities
    • Create a referral system for existing members to encourage others to join
    • Ensure transparent and visible reporting of cooperative financial health to build trust
    • Engage in joint ventures with other cooperatives for broader outreach
    • Deploy a dedicated team to answer potential member inquiries about membership

Strategies and tactics for creating a successful doorstepsports club strategy

  • ⛳️ Strategy 1: Enhance reputation and popularity

    • Develop a strong branding and marketing plan to increase visibility in the community
    • Launch social media campaigns targeting local youth and families
    • Host open house events and free trial sessions to attract new members
    • Create partnerships with local schools to promote the program
    • Collect and share testimonials and success stories from current participants
    • Organise community events to showcase the club’s offerings
    • Introduce a referral program to encourage current members to bring friends
    • Seek local media coverage for events and special activities
    • Provide branded merchandise to enhance club visibility
    • Regularly update the community on club activities through newsletters and social media posts
  • ⛳️ Strategy 2: Incorporate more learning opportunities

    • Design and implement diverse learning modules into the program including cooking, judo, basketball, football, and tech ball
    • Hire or train staff with expertise in these new learning areas
    • Schedule regular workshops and classes in the new areas
    • Develop a curriculum and learning objectives for each module
    • Introduce a mentorship program where experienced participants help newcomers
    • Gather and utilise feedback from participants to refine the learning modules
    • Create progress tracking and recognition systems for skills development
    • Organise inter-club challenges and exhibitions for skill demonstration
    • Provide resources and materials for self-directed learning
    • Encourage staff to share knowledge and provide ongoing training
  • ⛳️ Strategy 3: Optimise staff allocation and responsibilities

    • Conduct a skills audit to identify the strengths and areas for development of each staff member
    • Clearly define roles and responsibilities for lead workers, youth workers, and support workers
    • Implement a schedule that maximizes coverage during peak sessions
    • Create a mentorship program pairing experienced staff with younger workers
    • Provide regular training opportunities to upskill all staff members
    • Establish a feedback system where staff can voice suggestions and concerns
    • Introduce team-building activities to enhance staff collaboration
    • Develop a system to monitor and review staff performance
    • Allocate time for regular team meetings to ensure alignment
    • Recognise and reward staff contributions and successes to enhance morale
  • ⛳️ Strategy 4: Expand membership numbers over three years

    • Set specific membership growth targets for each year
    • Implement a membership drive campaign with incentives for new sign-ups
    • Offer special discounts or packages for family memberships
    • Regularly review and adjust the membership pricing strategy
    • Develop retention strategies to keep current members engaged
    • Hold recruitment events at local schools and community centres
    • Collaborate with local youth organisations for joint events
    • Provide a variety of membership options to suit different needs
    • Track data on membership trends to refine recruitment strategies
    • Continuously collect member feedback to improve satisfaction
  • ⛳️ Strategy 5: Improve program management and funding

    • Create a detailed annual plan outlining objectives, activities, and key metrics
    • Establish a clear budget and funding requirements per activity
    • Seek partnerships with local businesses for sponsorship opportunities
    • Apply for community grants and public funding relevant to youth sports
    • Develop a fundraising committee to explore diverse funding avenues
    • Conduct regular financial audits to ensure transparency and efficiency
    • Introduce membership fees where appropriate to cover program costs
    • Organise fundraising events to raise additional funds
    • Implement efficient resource management strategies
    • Leverage volunteer contributions to supplement staffing needs

Strategies and tactics for increasing average price per gym member

  • ⛳️ Strategy 1: Introduce premium memberships

    • Create tiered membership plans including a premium level
    • Incorporate access to exclusive classes for premium members
    • Offer personalised training programmes for premium members
    • Provide monthly health check-ups and fitness assessments
    • Include complimentary access to spa and wellness facilities
    • Offer priority booking for popular classes and events
    • Provide enhanced locker room amenities for premium members
    • Include premium membership welcome packs with high-quality merchandise
    • Create a loyalty programme with rewards for premium members
    • Regularly advertise premium benefits through email and social media channels
  • ⛳️ Strategy 2: Offer additional wellness services

    • Introduce nutrition consulting services
    • Offer massage therapy and physiotherapy sessions
    • Provide mental health and stress management workshops
    • Include wellness and mindfulness classes like yoga and meditation
    • Implement personal coaching sessions for lifestyle and fitness
    • Provide regular health and nutrition seminars
    • Partner with local wellness brands to offer exclusive member discounts
    • Create wellness retreats for members
    • Bundle wellness services with existing membership plans
    • Advertise wellness services through in-gym posters and digital platforms
  • ⛳️ Strategy 3: Sell exclusive products

    • Introduce a branded gym apparel line
    • Sell premium supplements and health products
    • Offer branded gym equipment like mats and water bottles
    • Create exclusive member-only discounts on products
    • Bundle products with membership plans as starter packs
    • Host pop-up shops within the gym for new product launches
    • Offer trial samples of new products to members
    • Partner with local health food stores for exclusive product offerings
    • Provide limited edition products during specific promotions
    • Advertise product offerings through social media, email, and in-gym marketing

Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options
  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events
  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members

Strategies and tactics for increasing youth wing membership by 20%

  • ⛳️ Strategy 1: Strengthen online presence

    • Enhance engagement on social media platforms like Instagram, TikTok, and Facebook
    • Create targeted advertisement campaigns aimed at youth
    • Launch a blog section on the website with youth-focused content
    • Host monthly webinars on relevant youth issues
    • Develop engaging video content highlighting youth wing activities
    • Collaborate with social media influencers to reach a larger audience
    • Implement a social media content calendar for consistent posting
    • Encourage existing members to share their experiences online
    • Create a youth wing newsletter with regular updates
    • Utilise data analytics to refine online strategies
  • ⛳️ Strategy 2: Engage in community outreach

    • Organise community service events to attract and involve youth
    • Partner with local schools and universities for joint events
    • Host youth-oriented workshops and seminars
    • Establish a presence at local festivals and fairs
    • Create an ambassador programme to spread the word in communities
    • Set up informational booths at popular youth hangouts
    • Sponsor local youth sports teams or events
    • Create volunteer opportunities for youth in various campaigns
    • Network with local youth organisations for mutual benefits
    • Invite prominent youth speakers to your events
  • ⛳️ Strategy 3: Offer membership incentives

    • Develop a referral programme with incentives for current members
    • Provide discounts or freebies for membership sign-ups
    • Offer exclusive access to events for members
    • Create a tiered membership system with added benefits
    • Host exclusive networking events for members
    • Introduce a loyalty programme rewarding active participation
    • Offer scholarships or grants for active members
    • Provide career development opportunities and internships
    • Highlight member achievements on social media and newsletters
    • Conduct regular feedback sessions to understand and address member needs

Strategies and tactics for increasing membership at credit union

  • ⛳️ Strategy 1: Enhance member referral programme

    • Offer attractive incentives for existing members to refer new members
    • Simplify the referral process with an easy-to-use online form
    • Host a referral competition with a grand prize for top referrers
    • Send personalised emails to members encouraging them to refer friends
    • Share success stories of successful referrals in newsletters
    • Promote the referral programme on the credit union website
    • Create referral tracking metrics and report progress to members
    • Invite members to exclusive events where they can bring guests
    • Engage members with social media campaigns featuring referral benefits
    • Provide instant referral rewards upon successful membership conversion
  • ⛳️ Strategy 2: Expand community outreach efforts

    • Partner with local businesses to host co-branded financial literacy events
    • Sponsor community events and offer free membership consultations
    • Collaborate with local schools for workshops on financial education
    • Create partnerships with area employers for employee membership benefits
    • Develop an ambassador programme with community leaders as advocates
    • Offer limited-time membership discounts at community events
    • Use local influencers to promote credit union membership benefits
    • Participate in community fairs with engaging booth activities
    • Provide free consultation days at community centres
    • Launch targeted campaigns in community newsletters and publications
  • ⛳️ Strategy 3: Enhance digital presence and user engagement

    • Update the credit union website with user-friendly features and member testimonials
    • Implement an online membership application process for ease of access
    • Launch targeted digital marketing campaigns to reach potential members
    • Create informative content for social media on credit union benefits
    • Offer webinars focusing on financial tips and credit union services
    • Develop an engaging member portal with exclusive resources
    • Use email marketing to target potential members with relevant offers
    • Solicit feedback through online surveys to improve member offerings
    • Create a virtual onboarding experience for new members
    • Enhance SEO strategies to improve online visibility in search engines

How to track your Membership Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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