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10 strategies and tactics for Membership

What is Membership strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Membership strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Membership strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Membership strategy examples

You will find in the next section many different Membership tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for achieving sustainable community growth through paid memberships

  • ⛳️ Strategy 1: Leverage digital marketing

    • Develop targeted online adverts to reach potential leads
    • Utilise social media platforms for promotional campaigns
    • Create a content calendar for regular blog updates highlighting community benefits
    • Optimise website SEO to increase organic search traffic
    • Implement a lead tracking system for all digital channels
    • Host online events or webinars to showcase community value
    • Offer a limited-time discount for new members to encourage quick sign-ups
    • Partner with influencers in related fields to reach a wider audience
    • Utilise email marketing to nurture leads and convert them into members
    • Analyse digital marketing analytics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance member referral programmes

    • Create an incentivised referral programme for existing members
    • Design user-friendly referral tracking tools for members
    • Regularly communicate referral programme benefits to members
    • Recognise and reward top referrers publicly to motivate others
    • Host monthly member-exclusive events encouraging referrals
    • Provide members with easy-to-share promotional materials
    • Introduce a quarterly referral leaderboard with prizes
    • Survey members to gather feedback on referral incentives
    • Train staff to support members in referral programme participation
    • Regularly review referral data to identify and support referring members

  • ⛳️ Strategy 3: Strengthen community engagement

    • Develop a welcome guide for new members to integrate quickly
    • Host regular community meetings to encourage networking
    • Implement a member mentorship programme connecting new and existing members
    • Utilise online forums for ongoing discussion and engagement
    • Create and distribute a monthly newsletter with updates and success stories
    • Maintain an active presence on relevant community social media groups
    • Offer members opportunities to contribute content to the community blog
    • Organise bi-weekly skills development workshops for members
    • Launch feedback surveys to continuously improve member experience
    • Recognise and celebrate member achievements publicly within the community
membership-growthcommunity-engagementdigital-marketercommunity-managermarketing-teamcommunity-outreach-team
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Strategies and tactics for increasing average price per gym member

  • ⛳️ Strategy 1: Introduce premium memberships

    • Create tiered membership plans including a premium level
    • Incorporate access to exclusive classes for premium members
    • Offer personalised training programmes for premium members
    • Provide monthly health check-ups and fitness assessments
    • Include complimentary access to spa and wellness facilities
    • Offer priority booking for popular classes and events
    • Provide enhanced locker room amenities for premium members
    • Include premium membership welcome packs with high-quality merchandise
    • Create a loyalty programme with rewards for premium members
    • Regularly advertise premium benefits through email and social media channels

  • ⛳️ Strategy 2: Offer additional wellness services

    • Introduce nutrition consulting services
    • Offer massage therapy and physiotherapy sessions
    • Provide mental health and stress management workshops
    • Include wellness and mindfulness classes like yoga and meditation
    • Implement personal coaching sessions for lifestyle and fitness
    • Provide regular health and nutrition seminars
    • Partner with local wellness brands to offer exclusive member discounts
    • Create wellness retreats for members
    • Bundle wellness services with existing membership plans
    • Advertise wellness services through in-gym posters and digital platforms

  • ⛳️ Strategy 3: Sell exclusive products

    • Introduce a branded gym apparel line
    • Sell premium supplements and health products
    • Offer branded gym equipment like mats and water bottles
    • Create exclusive member-only discounts on products
    • Bundle products with membership plans as starter packs
    • Host pop-up shops within the gym for new product launches
    • Offer trial samples of new products to members
    • Partner with local health food stores for exclusive product offerings
    • Provide limited edition products during specific promotions
    • Advertise product offerings through social media, email, and in-gym marketing
premium-membershipswellness-servicesmarketing-managerwellness-coordinatormarketing-teamproduct-development-team
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Strategies and tactics for increasing Agribusiness Insurance Growth

  • ⛳️ Strategy 1: Expand into untapped markets

    • Conduct market analysis to identify high-potential regions within Zimbabwe
    • Develop targeted marketing efforts for commercial farmers and unions
    • Host informational webinars tailored to specific stakeholder groups
    • Establish dedicated account managers to foster relationships with new regions
    • Collaborate with industry unions to access their member networks
    • Implement grassroots campaigns within organised grower groups
    • Join Horticulture Development Council of Zimbabwe as a high-priority membership
    • Strengthen partnerships with irrigation schemes for wider reach
    • Assess opportunities to broaden coverage with cross-border clients
    • Monitor market trends and adapt strategies to shifting demand patterns

  • ⛳️ Strategy 2: Maximise marketing and outreach initiatives

    • Partner with top agronomy influencers for cross-promotional efforts
    • Host engaging national risk advisory sessions with farmers
    • Utilise multimedia channels for comprehensive awareness campaigns
    • Build content-driven collaborations with agricultural media
    • Participate actively in national field days and farming expos
    • Develop a series of educational workshops to highlight insurance benefits
    • Launch a radio and TV campaign to articulate the value of insurance
    • Offer free consultations following field demonstrations to close sales
    • Leverage social media for interactive client engagement
    • Measure the effectiveness of outreach initiatives and adjust accordingly

  • ⛳️ Strategy 3: Enhance product offerings and strategic collaborations

    • Identify gaps in current insurance offerings and develop new products
    • Strengthen ties with equipment dealers for off-season promotions
    • Roll out enhanced livestock insurance products with breeding associations
    • Foster local insurer alliances for co-op marketing and outreach
    • Collaborate with international parametric insurers for climate resilience
    • Implement a broker-centric digital platform to streamline processes
    • Develop joint marketing campaigns with insurance partners
    • Offer bundled insurance solutions to maximise client retention
    • Integrate mobile and bank-based payment systems for ease of access
    • Evaluate partnership success regularly and pursue high-impact collaborations
market-expansionproduct-diversificationaccount-managersmarketing-strategistsrisk-services-teammarketing-team
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Strategies and tactics for implementing a Church Development Plan

  • ⛳️ Strategy 1: Ensure proper land acquisition and registration

    • Conduct a legal review of current land holdings and identify gaps in formal registration
    • Engage a local lawyer to assist with the preparation of necessary land documents
    • Draft legal agreements for all church sites on customary lands
    • Schedule meetings with local landowners to discuss long-term agreements
    • Submit applications for land registration to local authorities
    • Organise regular updates and consultations with local government agencies
    • Secure funding to cover registration and legal expenses
    • Monitor progress and outcomes of land registration processes
    • Educate church leaders on legal aspects of land ownership
    • Form a sub-committee to oversee the land acquisition initiative

  • ⛳️ Strategy 2: Improve infrastructure for pastoral and worship needs

    • Identify priority sites lacking pastoral housing and plan construction projects
    • Secure funding for the construction of permanent pastors' and visitors' houses
    • Design and approve architectural plans for new housing projects
    • Engage local contractors for building projects and establish timelines
    • Assess and upgrade facilities for worship halls needing completion
    • Install power backup systems like generators in all church facilities
    • Procure essential worship equipment such as audio-visual systems
    • Install safe, reliable water supply and sanitation at all major sites
    • Collaborate with local craftsmen to procure durable, locally sourced furniture
    • Conduct regular inspections and assessments of ongoing construction projects

  • ⛳️ Strategy 3: Enhance ministry facilities and resources

    • Develop a library/resource centre with theological books and study materials
    • Allocate space for dedicated youth and children's ministry rooms
    • Equip rooms with necessary furniture and interactive teaching tools
    • Create a kitchen and fellowship hall for communal gatherings
    • Purchase essential ministry equipment such as audio-visual tools
    • Print and distribute Sunday school curricula for all age groups
    • Acquire devotional and discipleship materials for all ministries
    • Organise workshops to train leaders on effective use of resources
    • Plan and execute a schedule for regular maintenance of facilities
    • Evaluate and improve access to facilities for differently-abled congregants
land-registrationinfrastructure-developmentlawyercontractorlegal-teamconstruction-team
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Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
rowingdevelopmentcoachevent-managerclub-development-teamevent-management-team
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Strategies and tactics for achieving Strategic Objectives for the Ghana Girl Guides Association (2025–2030)

  • ⛳️ Strategy 1: Enhance governance structures and operational efficiency

    • Conduct a comprehensive review of current governance structures
    • Develop a leadership training program for association leaders
    • Implement regular performance evaluation systems
    • Establish clear communication channels across all levels
    • Create a digital platform for seamless information sharing
    • Standardise operational procedures for efficiency
    • Facilitate quarterly stakeholder meetings for feedback
    • Develop a succession planning framework
    • Enhance transparency with annual reports to stakeholders
    • Utilise technology to streamline administrative tasks

  • ⛳️ Strategy 2: Increase membership through targeted recruitment and engagement

    • Develop and execute recruitment campaigns targeting schools and universities
    • Leverage social media to engage potential members
    • Establish partnerships with educational institutions
    • Organise open days and informational sessions
    • Create an online membership registration system
    • Implement a mentorship program to support new members
    • Utilise newsletters for regular updates and engagement
    • Establish local chapters for community-based activities
    • Host annual networking events for members and volunteers
    • Launch a member referral programme with incentives

  • ⛳️ Strategy 3: Design and implement impactful programs for empowerment

    • Conduct a needs assessment to align programs with national goals
    • Develop a curriculum focused on leadership, entrepreneurship, and advocacy
    • Partner with STEM organisations for girl-centred science workshops
    • Create an annual girls’ summit for knowledge sharing
    • Pilot a social enterprise project led by young women
    • Develop an advocacy toolkit for girls to influence change
    • Conduct workshops on public speaking and negotiation skills
    • Integrate digital literacy and coding into programs
    • Collaborate with global gender equality initiatives
    • Evaluate program outcomes and refine based on feedback

  • ⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability

    • Identify potential corporate sponsors to support programs
    • Develop a grant application strategy targeting local and international funds
    • Create a fundraising calendar for annual events
    • Launch a crowdfunding campaign for specific projects
    • Establish an advisory board for financial oversight
    • Develop income-generating projects with community impact
    • Facilitate workshops for staff on grant writing and fundraising
    • Form a dedicated resource mobilisation team
    • Create partnership agreements with local businesses
    • Regularly report on financial goals and achievements to stakeholders

  • ⛳️ Strategy 5: Increase advocacy and visibility for gender equality

    • Develop an advocacy campaign focused on girls’ rights
    • Collaborate with gender equality NGOs for joint initiatives
    • Host yearly events highlighting successful women leaders
    • Engage media outlets for increased visibility
    • Develop informational materials on gender equality issues
    • Enhance the association's website for better outreach
    • Organise community outreach programs in rural areas
    • Create a speakers bureau for public engagements
    • Utilise social media for advocacy and awareness campaigns
    • Participate in national and international forums on gender equality
governanceengagementleadership-trainermembership-coordinatorresource-mobilizationadvocacy-and-public-relations
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Strategies and tactics for developing a Church Development Plan

  • ⛳️ Strategy 1: Enhance church infrastructure and facilities

    • Acquire and register church land and formalise agreements for customary lands
    • Construct four permanent pastor and visitor houses with adequate sanitation facilities
    • Complete the construction of the main worship hall to accommodate 150+ attendees
    • Upgrade existing sanitation and drinking water facilities across church properties
    • Install a reliable power backup system with a generator for uninterrupted services
    • Develop a dedicated Youth & Children’s Ministry Wing with classrooms and storage
    • Build a fellowship hall and kitchen to support communal meals and events
    • Establish a library and resource centre with internet-ready computers
    • Create an outdoor prayer garden and evangelism pavilion
    • Enhance church signage, lighting, and accessibility features for visitors

  • ⛳️ Strategy 2: Equip church leaders and staff for effective ministry

    • Enrol untrained pastors in formal theological training for a Diploma in Theology
    • Provide comprehensive theological reference materials and ministry handbooks
    • Stock 30 copies of Sunday School curricula for all age groups
    • Establish a church library with novels, devotionals, and discipleship guides
    • Ensure youth leaders, women's ministry, and evangelism teams have updated resources
    • Provide specialised training materials for various ministry leaders
    • Develop a spiritual curriculum and discipleship programme with printed resources
    • Offer workshops and seminars for ministry staff on effective church management
    • Initiate regular retreats and prayer meetings for church leaders to foster unity
    • Evaluate the effectiveness of teaching materials annually to meet congregational needs

  • ⛳️ Strategy 3: Strengthen community outreach and engagement

    • Collaborate with local multi-denominational groups for community engagement
    • Organise outreach programmes and events targeted at youth and children's ministry
    • Procure outreach vehicles and mobile sound systems for village evangelism
    • Develop sports outreach programs using newly acquired equipment
    • Install outdoor event spaces for open-air services and community gatherings
    • Host regular community service projects initiated by church members
    • Conduct quarterly community health and wellness workshops in partnership with local agencies
    • Advertise church events and services through upgraded signage and digital platforms
    • Record and distribute digital sermons and testimonies for wider community reach
    • Analyse and respond to community feedback to inform church programs and initiatives
infrastructureoutreachpastoryouth-leaderevangelism-teamministry-staff
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Strategies and tactics for developing a Political Strategy for GTCF

  • ⛳️ Strategy 1: Develop Strong Fundraising Mechanisms

    • Initiate a membership fee collection across all wards with an annual fee range of R100-R300
    • Implement structured political support packages aimed at businesses with bronze, silver, and gold levels
    • Organise formal engagement meetings with mines and solar companies for tailored contributions
    • Host community centred gala dinners, sports tournaments, and cultural festivals for fundraising
    • Establish a dedicated donor committee for financial oversight and compliance with funding laws
    • Launch targeted social media campaigns to attract online small donor contributions
    • Create a sponsorship programme for local businesses to provide ongoing financial support
    • Organise exclusive corporate policy roundtables linked to donation tiers
    • Engage with national and international foundations for grant-based support
    • Develop a reporting system to ensure transparency and donor trust

  • ⛳️ Strategy 2: Secure Electoral Success in Target Wards

    • Conduct comprehensive voter database mapping to understand demographic patterns
    • Organise household surveys to identify key community issues and voter concerns
    • Implement robust door-to-door campaign strategies to engage directly with residents
    • Develop community-based WhatsApp ward groups to facilitate constant communication
    • Position GTCF messaging around clean governance, jobs, safety, and infrastructure
    • Formulate a candidate vetting process including community engagement and background checks
    • Conduct public speaking engagements and candidate training for electoral preparedness
    • Establish a local media partnership to amplify GTCF campaign messages
    • Host public forums for community members to voice concerns and offer feedback
    • Create a post-election strategy to solidify relationships and deliver on campaign promises

  • ⛳️ Strategy 3: Enhance Governance and Infrastructure Development

    • Implement an immediate forensic and skills audit based on election win in key wards
    • Negotiate coalition frameworks, if necessary, to ensure governance control
    • Freeze non-essential municipal spending for fiscal re-stabilisation
    • Introduce performance contracts for all municipal employees
    • Establish a Safety & Security unit with community policing and smart monitoring systems
    • Roll out a 5-year Infrastructure Development plan focusing on roads and utilities
    • Launch a Smart City initiative with GIS mapping and digital municipal services
    • Form a Municipal Workshop with secured equipment and skilled personnel
    • Develop new partnerships with mining and solar sectors for regional development
    • Monitor and report quarterly on KPIs linked to each strategic departmental initiative
fundraisinggovernancecampaign-managercommunity-organizerfundraising-teamelectoral-team
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Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
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Strategies and tactics for enhancing NAPSA's Strategic Initiatives

  • ⛳️ Strategy 1: Implement digital transformation

    • Develop and launch a digital member portal and mobile app by 2028
    • Enhance ICT infrastructure to support digital services
    • Integrate artificial intelligence for hyper-personalised member services
    • Conduct training sessions for staff on new digital tools and platforms
    • Implement an integrated data management system to improve data quality
    • Increase digital claims processing to ensure claims are paid within 24 hours by 2029
    • Monitor and evaluate digital service quality through member feedback
    • Increase online engagement and communication with members
    • Ensure data security measures are enhanced to reduce cybersecurity risks
    • Develop KPIs to track digital transformation success annually

  • ⛳️ Strategy 2: Expand coverage into the informal sector

    • Develop innovative pension products tailored for the informal sector
    • Increase informal sector membership by 50% annually
    • Conduct outreach programs to educate the informal sector about pension benefits
    • Establish partnerships with informal sector associations
    • Implement mobile payment solutions to facilitate contributions
    • Conduct surveys to understand the needs of the informal sector participants
    • Create marketing campaigns targeted at informal sector workers
    • Monitor and report on coverage expansion progress quarterly
    • Provide incentives for informal sector employers to enroll employees
    • Regularly update strategic approaches based on feedback from new members

  • ⛳️ Strategy 3: Embed sustainability and ESG principles

    • Increase investment in green energy and ESG-compliant projects
    • Embed ESG criteria into the investment decision-making process
    • Conduct regular ESG-related training for investment managers
    • Engage with stakeholders to promote understanding of ESG principles
    • Develop a sustainability policy aligned with corporate strategy
    • Incorporate ESG performance metrics into investment evaluations
    • Publish an annual ESG performance report to stakeholders
    • Set measurable ESG targets for the portfolio by 2030
    • Foster partnerships with ESG-focused organisations
    • Offer staff incentives linked to achieving sustainability goals
digital-transformationsustainabilityict-specialistesg-managerdigital-services-teamoutreach-and-communications-team
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How to track your Membership strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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