The strategy centers around implementing fundraising activities for a professional association with the objective of raising funds to support its initiatives. One approach is organizing an annual fundraising gala. This involves securing a venue, setting a budget, and targeting sponsors. By arranging for entertainment and a silent auction, the event can draw significant interest. For instance, choosing a popular local band could elevate the event's appeal.
Another strategy is launching an online crowdfunding campaign. This involves selecting a platform and crafting a compelling story, supported by visuals, to reach potential donors. Hosting a virtual event can further engage contributors. For example, a webinar featuring industry experts might attract donations.
Lastly, developing membership tiers offers additional fundraising avenues. By offering varying benefits aligned with the association’s goals, and utilizing marketing materials to promote these tiers, the association can attract and retain members. For instance, exclusive access to industry reports for premium members could incentivize upgrades.
The strategies
⛳️ Strategy 1: Organise an annual fundraising gala
- Secure a venue and date for the gala event
- Develop a detailed budget and set a fundraising target
- Create a list of potential sponsors and donors
- Design and send invitations to association members and guests
- Arrange for guest speakers and entertainment
- Organise a silent auction with donated items
- Promote the event through social media and newsletters
- Arrange for catering and event staff
- Sell tickets online and track sales
- Follow up with sponsors and donors after the event to express gratitude and share results
⛳️ Strategy 2: Launch an online crowdfunding campaign
- Select a crowdfunding platform suitable for the association's needs
- Set a realistic fundraising goal and timeline for the campaign
- Craft a compelling story and messaging about the association's objectives and impact
- Create engaging visuals and videos to support the campaign
- Identify and reach out to initial funders to seed the campaign
- Develop an email campaign to share the crowdfunding link with members and networks
- Leverage social media to spread awareness and encourage sharing
- Host a virtual event or webinar to engage potential donors
- Provide regular updates on the campaign's progress
- Thank all contributors and share the results of the campaign
⛳️ Strategy 3: Develop membership tiers with added benefits
- Research and define different membership tiers with varying benefits
- Align membership benefits with the association's objectives
- Create marketing materials to outline the membership tiers and their advantages
- Update the association's website to include information on the new membership tiers
- Organise informational sessions to introduce the new membership structure
- Reach out to current members to encourage upgrading their memberships
- Engage with lapsed members through targeted outreach
- Utilise social media and newsletters to attract new members
- Regularly evaluate and adjust the benefits based on member feedback
- Track membership growth and revenue impact
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
