The strategy aimed at creating a pipeline into the Civil Engineering Surveying sector focuses on fostering awareness and membership growth for the Chartered Institute of Civil Engineering Surveyors. By engaging with educational institutions, the strategy seeks to inspire students through seminars, hands-on projects, and mentorships. For example, partnering with universities to sponsor student-led projects allows budding surveyors to gain real-world experience.
Utilising digital marketing channels enhances visibility and awareness among potential members. Creating engaging content and launching campaigns on platforms like LinkedIn help reach civil engineering students and professionals effectively. This approach includes video testimonials and interactive tools like online quizzes to engage a wider audience.
Hosting industry networking events is another key aspect, offering surveyors opportunities to discuss trends and challenges while celebrating achievements. Organising meet-ups and annual galas fosters community within the sector. These events facilitate collaborations and knowledge sharing, essential for professional development.
The strategies
⛳️ Strategy 1: Engage with educational institutions
- Partner with universities offering civil engineering programmes to provide seminars about the importance of surveying
- Sponsor student-led civil surveying projects to promote hands-on experience
- Create a mentorship programme linking students with professional surveyors
- Provide educational materials about the Chartered Institute of Civil Engineering Surveyors in university libraries
- Organise campus tours for students to civil engineering sites
- Set up information booths at university career fairs
- Develop a scholarship programme for students pursuing civil engineering surveying
- Offer guest lectures by members of the Chartered Institute
- Develop partnerships with technical colleges to incorporate surveying into their curricula
- Host an annual conference for students and professionals in the field
⛳️ Strategy 2: Utilise digital marketing channels
- Create engaging content showcasing the benefits of being a member of the Chartered Institute
- Launch a social media campaign targeting civil engineering students and professionals
- Build an informative website section dedicated to career prospects within civil engineering surveying
- Develop video testimonials from current members about their experiences
- Host webinars discussing the impact of surveying work in civil engineering projects
- Implement a blog series featuring successful projects by institute members
- Advertise membership benefits on platforms like LinkedIn and professional forums
- Create an email newsletter to keep potential members updated on industry developments
- Leverage influencers in the civil engineering sector to spread awareness
- Develop an online quiz or interactive tool to engage users on their compatibility with surveying
⛳️ Strategy 3: Host industry networking events
- Organise regular meet-ups for surveyors to discuss industry trends and challenges
- Host an annual gala to recognise and celebrate outstanding surveyors
- Coordinate panel discussions with leading surveyors in the field
- Create collaborative workshops that involve hands-on surveying demonstrations
- Establish a young professionals group within the institute to foster community
- Offer a series of lunchtime seminars featuring discussions on civil surveying
- Partner with other professional organisations for cross-industry events
- Launch an awards ceremony recognising innovative projects in surveying
- Conduct site tours showcasing impressive surveying work
- Set up a regional ambassador programme to expand reach and influence
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
