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10 strategies and tactics for Communication Manager

What is Communication Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communication Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communication Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communication Manager strategy examples

You will find in the next section many different Communication Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Enhance communication protocols

    • Establish regular weekly meetings with agency partner
    • Create a shared communication platform like Slack for transparent interactions
    • Set clear guidelines for email and message responses within 24 hours
    • Organise monthly video conferences for detailed project updates
    • Implement a feedback loop to address concerns in real-time
    • Schedule quarterly review sessions to evaluate communication effectiveness
    • Create a newsletter summarizing key updates and highlights
    • Develop a crisis communication plan for urgent matters
    • Set up regular touchpoints to verify alignment with agency objectives
    • Conduct annual training sessions on effective communication for teams

  • ⛳️ Strategy 2: Understand client needs deeply

    • Conduct a thorough initial needs assessment with the client
    • Hold quarterly meetings to review and update client needs and goals
    • Develop a client satisfaction survey and distribute it quarterly
    • Set up a dedicated client feedback portal
    • Implement bi-monthly check-ins focused on client-specific issues
    • Create personalised client roadmaps based on their business objectives
    • Introduce a client advisory board for continuous feedback
    • Review and analyse client feedback to identify patterns
    • Incorporate client needs into strategic planning sessions
    • Hold annual workshops with clients to co-create solutions

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Establish clear performance metrics and KPIs for service delivery
    • Align quarterly goals with client expectations and agency capabilities
    • Conduct regular internal reviews to monitor service performance
    • Hold weekly check-in meetings with Client Account Managers
    • Implement a structured onboarding process for new clients
    • Utilise project management tools for tracking deliverables
    • Develop a service escalation plan for resolving issues promptly
    • Conduct bi-annual audits to assess service quality
    • Set up an internal reward system for employees meeting service standards
    • Host quarterly brainstorming sessions with team members for service improvement ideas
communicationclient-satisfactionclient-account-managerproject-managercommunication-teamservice-delivery-team
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Strategies and tactics for improving client retention

  • ⛳️ Strategy 1: Enhance client communication

    • Conduct a monthly review of client communication channels and feedback
    • Implement a client feedback loop after every project completion
    • Establish a dedicated client relationship management team
    • Develop personalised client follow-up schedules
    • Utilise CRM tools to track client interactions in real-time
    • Set up a quarterly client appreciation initiative
    • Send regular newsletters with company updates to clients
    • Survey clients annually to gauge satisfaction and areas for improvement
    • Host webinars or workshops based on client needs
    • Provide transparent communication channels for client concerns

  • ⛳️ Strategy 2: Optimise service delivery processes

    • Assess current service delivery workflows to identify bottlenecks
    • Implement a continuous improvement plan for key processes
    • Train team members on agile methodologies for efficient project management
    • Benchmark service delivery times against industry standards
    • Utilise project management software for better task allocation and tracking
    • Initiate a bi-weekly team review meeting to discuss service enhancements
    • Create SOPs for common service challenges and resolutions
    • Introduce a quality assurance process for service handoffs
    • Integrate client feedback into process improvement strategies
    • Track and measure delivery performance KPIs regularly

  • ⛳️ Strategy 3: Strengthen team capabilities

    • Conduct skills assessments to identify team training needs
    • Develop a biannual training program for team members
    • Encourage cross-functional training to improve versatility
    • Initiate a mentorship scheme within the company
    • Set clear performance goals and regularly review progress
    • Provide incentives for achieving team objectives
    • Foster a culture of open communication and collaboration
    • Hold monthly team-building activities to strengthen team dynamics
    • Celebrate team achievements with formal recognition events
    • Invest in modern tools and technologies to aid workflow efficiency
client-retentioncommunicationclient-relationship-managerproject-managercommunication-teamservice-delivery-team
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Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for improving engineering department efficiency and effectiveness

  • ⛳️ Strategy 1: Enhance process alignment

    • Conduct process mapping sessions to identify current workflows
    • Identify bottlenecks and areas for improvement in current processes
    • Standardise procedures to ensure consistency and effectiveness
    • Implement a cross-departmental task force to maintain process alignment
    • Leverage technology to automate repetitive tasks
    • Set clear KPIs to measure process effectiveness
    • Monitor and review process performance regularly
    • Solicit feedback from operations on support effectiveness
    • Provide training on new processes and systems
    • Establish a continuous improvement feedback loop

  • ⛳️ Strategy 2: Promote a culture of continuous improvement

    • Implement a suggestion scheme for process improvements
    • Hold regular retrospective meetings to reflect on past projects
    • Create cross-functional teams to drive innovation
    • Offer training on lean principles and problem-solving techniques
    • Set recurring workshops to identify potential improvements
    • Recognise and reward innovative ideas and improvements
    • Encourage peer-to-peer coaching and knowledge sharing
    • Include continuous improvement objectives in performance reviews
    • Foster an open-door policy to discuss potential improvements
    • Establish a central repository for improvement resources and successes

  • ⛳️ Strategy 3: Strengthen communication and collaboration

    • Set up regular cross-departmental meetings to discuss objectives
    • Implement a shared digital platform for project collaboration
    • Create a centralised communication channel for updates and discussions
    • Provide communication skills training for engineers
    • Establish clarity in roles and responsibilities within teams
    • Develop a feedback mechanism to assess team dynamics
    • Promote social events to strengthen team relationships
    • Develop clear reporting lines and processes
    • Encourage open discussions and sharing of ideas
    • Align communication goals with company culture and values
process-optimizationcommunication-improvementprocess-managercommunication-facilitatorcross-functional-teaminnovation-task-force
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Strategies and tactics for increasing Membership Engagement

  • ⛳️ Strategy 1: Enhance communication channels

    • Conduct a survey to understand members' preferred communication channels
    • Implement a regular newsletter with updates and events
    • Utilise social media platforms for real-time engagement
    • Organise virtual town hall meetings for feedback and discussions
    • Create a dedicated forum or platform for member interaction
    • Ensure responsive and timely replies to member inquiries
    • Develop a mobile app for easy access to information and events
    • Use personalised emails to reach out to different member segments
    • Include interactive content like polls and quizzes in communications
    • Analyse engagement metrics to refine communication strategies

  • ⛳️ Strategy 2: Organise engaging events and activities

    • Plan a calendar of diverse events catering to different interests
    • Organise regular webinars and workshops relevant to members
    • Host networking events to encourage member interaction
    • Provide members with exclusive access to special events
    • Offer virtual or physical team-building activities
    • Organise contests or competitions with enticing rewards
    • Gather feedback after each event to measure success
    • Collaborate with other organisations for joint events
    • Focus on events that align with member goals and needs
    • Ensure events are accessible and inclusive to all members

  • ⛳️ Strategy 3: Recognise and reward member participation

    • Implement a member recognition programme with awards
    • Use a points system to reward active participation and engagement
    • Highlight and share member success stories in communications
    • Offer discounts or incentives for participation in activities
    • Introduce a 'Member of the Month' to acknowledge contributions
    • Create a leaderboard for tracking and publicising engagement
    • Offer professional development opportunities as a reward
    • Send personalised thank you notes for contributions
    • Create an annual gala to celebrate top-engaged members
    • Survey members to identify preferred types of recognition
engagementcommunicationcommunication-managerevent-coordinatormembership-teamevent-planning-team
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Strategies and tactics for initiating a 2-year project

  • ⛳️ Strategy 1: Define clear project objectives

    • Gather input from stakeholders to identify key project goals
    • Schedule a team meeting to discuss and align on objectives
    • Break down objectives into manageable deliverables
    • Establish a project timeline and key milestones
    • Ensure objectives are specific, measurable, achievable, relevant, and time-bound (SMART)
    • Document objectives and share with all team members
    • Set up regular check-ins to assess progress towards objectives
    • Assign responsibility for each deliverable to appropriate team members
    • Review and adjust objectives as needed based on progress and feedback
    • Confirm commitment to objectives from all team members

  • ⛳️ Strategy 2: Establish effective communication channels

    • Select and implement a project management tool to facilitate communication
    • Set up regular team meetings and decide on an appropriate frequency
    • Create a shared repository for project documents and updates
    • Develop a communication plan outlining how information will be shared
    • Identify key points of contact within the team for specific areas
    • Encourage transparency and open discussion during meetings
    • Provide training on communication tools as needed
    • Establish protocols for issue escalation and resolution
    • Schedule regular one-on-ones with team members to address concerns
    • Evaluate the effectiveness of communication strategies and make improvements

  • ⛳️ Strategy 3: Build a strong project team culture

    • Organise a project kickoff meeting to introduce team members
    • Define team roles and responsibilities clearly
    • Set team norms and expectations collaboratively
    • Plan team-building exercises to strengthen collaboration
    • Encourage knowledge sharing and peer learning opportunities
    • Create a feedback loop to continually assess team dynamics
    • Recognise and celebrate team achievements and milestones
    • Foster an inclusive environment where diverse perspectives are valued
    • Provide opportunities for professional development linked to project goals
    • Evaluate team performance and morale regularly to make necessary adjustments
project-managementcommunicationproject-managerteam-membercommunication-teamproject-team
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Strategies and tactics for supporting Massmart's strategic pillars through communication, transformation, and enablement

  • ⛳️ Strategy 1: Enhance communication across the organization

    • Develop a clear internal communication plan aligned with the company's pillars
    • Implement regular town hall meetings to discuss company updates related to the pillars
    • Create a feedback loop platform where employees can express their views on the pillars
    • Utilise digital tools for real-time updates and information sharing
    • Train managers on effective communication techniques that align with company values
    • Recognise employees who exemplify company values publicly
    • Develop brand-consistent newsletters to reinforce the strategic pillars fortnightly
    • Establish liaisons in each department for communication excellence
    • Conduct surveys to assess how well the pillars are communicated
    • Introduce bulletin boards with updates on company progress and pillar achievements

  • ⛳️ Strategy 2: Implement transformation initiatives to align with strategic pillars

    • Conduct a gap analysis to identify areas needing improvement concerning the pillars
    • Develop a transformation roadmap with key milestones and objectives
    • Implement cross-department workshops focusing on best practises for achieving value
    • Leverage employee suggestions for innovation challenges related to each pillar
    • Establish a transformation committee with representatives from diverse departments
    • Integrate pillar-focused goals into personal development plans
    • Host monthly transformation forums to report and discuss progress
    • Launch a digital transformation project to streamline operations and increase convenience
    • Identify and remove obstacles that hinder trust and value in everyday operations
    • Track progress with KPIs aligned to each strategic pillar

  • ⛳️ Strategy 3: Enable employees to support the strategic pillars effectively

    • Provide training workshops on company values and how they relate to daily tasks
    • Develop a mentorship programme that reinforces company pillars
    • Increase access to resources needed to uphold company values in all roles
    • Create an online toolkit with examples of excellence supporting each pillar
    • Foster an inclusive culture to enhance trust and team collaboration
    • Introduce incentive programmes for employees driving initiatives tied to the pillars
    • Assess and improve IT systems for seamless employee enablement and task execution
    • Encourage peer recognition programmes where employees can appreciate one another
    • Build a knowledge-sharing platform where best practises are highlighted
    • Review and enhance onboarding processes to align with strategic pillars from day one
communicationtransformationmanagerliaisontransformation-committeecommunication-excellence-team
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Strategies and tactics for implementing Digital Signage Usage Guidelines

  • ⛳️ Strategy 1: Establish Content Guidelines

    • Define acceptable content categories such as company news, event announcements, and motivational messages
    • Set a clear procedure for content approval by the communications team
    • Specify content formatting requirements including text size, colours, and duration
    • Limit commercial content to approved partnerships or sponsorships
    • Ensure all content is accessible to individuals with disabilities
    • Prohibit political messages, personal content, and unauthorised advertising
    • Implement a feedback mechanism for employees’ suggestions on content improvements
    • Review and update content guidelines semi-annually
    • Create a checklist for content creators to follow
    • Disseminate content guidelines among all employees through email and intranet

  • ⛳️ Strategy 2: Develop a Posting Schedule

    • Create a digital signage calendar outlining key dates for important content
    • Allocate specific slots for various departments to display their content
    • Assign a team member to manage and update the digital signage schedule
    • Incorporate flexibility for urgent or last-minute content updates
    • Coordinate with department heads for planned events requiring signage usage
    • Publish the posting schedule on the company intranet for transparency
    • Evaluate the effectiveness of the schedule through monthly reviews
    • Implement a booking system for departments to reserve time slots
    • Encourage early content submissions to balance workloads
    • Adjust the schedule based on content type popularity and engagement metrics

  • ⛳️ Strategy 3: Set Usage and Monitoring Rules

    • Designate a digital signage manager responsible for compliance and operations
    • Create an incident response plan for inappropriate content postings
    • Conduct training sessions on digital signage usage for relevant staff members
    • Identify and define peak usage times and restrict non-essential content during these periods
    • Implement software for monitoring and reporting content performance metrics
    • Establish clear penalties for failing to adhere to content rules
    • Schedule regular meetings with stakeholders to discuss signage improvements
    • Implement video and static content limitations to ensure variety
    • Ensure content undergoes regular approval and auditing processes
    • Develop and circulate a signage usage policy document
digital-signagecontent-guidelinesdigital-signage-managercommunications-team-membercommunications-teamscheduling-team
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Strategies and tactics for improving Employee Engagement at Texas Instruments

  • ⛳️ Strategy 1: Enhance internal communication

    • Conduct a company-wide survey to assess current employee communication satisfaction levels
    • Identify communication gaps and areas needing improvement from the survey results
    • Develop a comprehensive internal communication plan that addresses identified issues
    • Implement monthly newsletters and regular updates from leadership
    • Launch an internal communications app to streamline information sharing
    • Host quarterly town hall meetings led by leadership
    • Establish a feedback loop for employees to voice communication concerns
    • Train managers on effective communication techniques
    • Regularly review and refine communication strategies based on feedback
    • Aim for a 15% improvement in communication satisfaction scores by December 2024

  • ⛳️ Strategy 2: Foster a culture of recognition

    • Launch a structured recognition programme to reward employee achievements
    • Encourage peer-to-peer recognition through a digital platform
    • Establish clear criteria for recognition to ensure consistency
    • Highlight employee achievements in internal communications
    • Schedule regular recognition events and award ceremonies
    • Engage leadership in recognising and supporting team achievements
    • Gather employee feedback on the effectiveness of recognition programmes
    • Set up a recognition committee to oversee and refine initiatives
    • Promote recognised achievements on social media platforms
    • Target a 20% increase in employee satisfaction with recognition by December 2024

  • ⛳️ Strategy 3: Enhance professional development opportunities

    • Conduct a needs assessment survey to identify desired skills and training
    • Develop a diverse suite of training programmes and workshops
    • Provide access to online learning resources and platforms
    • Create personal development plans in collaboration with employees
    • Encourage job shadowing and cross-departmental learning opportunities
    • Implement a mentorship programme for ongoing guidance and support
    • Regularly assess the effectiveness of training initiatives
    • Update development offerings based on employee feedback and industry trends
    • Recognise employee efforts in pursuing professional development
    • Strive for a 25% increase in participation in development programmes by December 2024
employee-engagementcommunicationmanagerleaderhr-departmentcommunication-team
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Strategies and tactics for improving productivity through time management and effective communication

  • ⛳️ Strategy 1: Implement time-management techniques

    • Create a daily schedule prioritising tasks
    • Set specific, measurable goals for each week
    • Use time-blocking to allocate specific time slots for tasks
    • Implement the Pomodoro technique to maintain focus
    • Identify and eliminate time-wasting activities
    • Utilise productivity tools like Trello or Asana
    • Regularly review and adjust the schedule as needed
    • Limit multitasking to increase task efficiency
    • Set deadlines for tasks and stick to them
    • Take regular breaks to avoid burnout

  • ⛳️ Strategy 2: Enhance communication skills

    • Schedule regular meetings to ensure team alignment
    • Use clear and concise language in all communications
    • Encourage open and honest feedback
    • Implement active listening techniques
    • Use collaborative tools like Slack or Microsoft Teams
    • Set clear expectations for communication protocols
    • Train team members on effective email communication
    • Establish a system for tracking communication flow
    • Ensure all team members are aware of project updates
    • Practice empathy in all interactions

  • ⛳️ Strategy 3: Integrate time management and communication tools

    • Use project management software to combine task and communication tracking
    • Set up shared calendars to coordinate schedules
    • Establish consistent communication channels for updates
    • Assign specific roles and responsibilities to team members
    • Schedule regular check-ins to monitor progress
    • Incorporate video conferencing for remote team communication
    • Use file-sharing platforms to streamline document access
    • Track project milestones and adjust timelines as needed
    • Encourage the use of status updates in communication tools
    • Provide training on integrated tools and best practices
productivitycommunicationproject-managerteam-leaderdevelopment-teammarketing-team
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How to track your Communication Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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