The strategy for Citrus focuses on generating high-quality leads and converting them into clients using LinkedIn, targeting hospitals and clinics globally. One crucial element is enhancing the company's LinkedIn presence by updating the company page with detailed information about Citrus. This is complemented by sharing content that features success stories, engaging in industry-specific discussions, and posting thought leadership articles to build authority. For example, sharing a case study about a hospital's efficiency gained using Citrus can attract similar organizations.
Targeted LinkedIn advertising plays a vital role. By defining the audience based on roles and locations, tailored ads can be created, highlighting Citrus's unique features. Utilizing video ads or carousel ads can enhance engagement. For instance, showcasing a short explanatory video of Citrus in action could capture attention better than static content.
Finally, leveraging personal connections is essential for outreach. Personalized connection requests and follow-up messages are crafted to engage decision-makers within target organizations. Utilizing tools like Sales Navigator helps track and manage these efforts systematically, increasing the likelihood of successful conversions. Offering free trials or pilot programs also aids in demonstrating Citrus's value, encouraging trials and adoption.
The strategies
⛳️ Strategy 1: Enhance LinkedIn presence
- Update the LinkedIn company page with detailed information about Citrus and its benefits
- Create and share regular content showcasing success stories and case studies
- Engage with industry-specific LinkedIn groups and participate in discussions
- Optimise LinkedIn profiles for key team members with relevant keywords and achievements
- Regularly post thought leadership articles on LinkedIn Pulse to establish authority
- Use LinkedIn insights to identify and connect with potential leads from hospitals and clinics
- Encourage employees to actively share and engage with company posts
- Create LinkedIn-specific promotional materials and multimedia content
- Utilise LinkedIn Events to host webinars and live demos of Citrus
- Regularly review and adjust the LinkedIn strategy based on analytics and feedback
⛳️ Strategy 2: Implement targeted LinkedIn advertising
- Utilise LinkedIn Sponsored Content to reach a wider professional audience
- Define target audience based on job titles, industries, and locations relevant to hospitals and clinics
- Create compelling ad creatives that highlight the unique features of Citrus
- Test different ad formats such as video ads, carousel ads, and message ads
- Utilise LinkedIn Lead Gen Forms to capture lead information directly from ads
- Regularly monitor ad performance and adjust targeting criteria to optimise results
- Allocate budget wisely to high-performing ads and regions
- Use A/B testing to refine messaging and imagery in ads
- Leverage retargeting to re-engage with users who have interacted with previous content
- Regularly report on ad campaign performance to identify areas for improvement
⛳️ Strategy 3: Leverage personal connections and outreach
- Identify decision-makers and influencers within target hospitals and clinics
- Craft personalised connection requests and follow-up messages for LinkedIn outreach
- Utilise mutual connections for warm introductions to potential leads
- Follow up with leads promptly and provide additional information or resources
- Schedule regular online meetings or demos to present the Citrus tool
- Use Sales Navigator to manage and track outreach efforts systematically
- Identify and engage with thought leaders and influencers in the healthcare sector
- Offer free trials or pilot programs to potential clients to demonstrate value
- Collect and act on feedback from initial client interactions to refine approach
- Build a LinkedIn network of satisfied clients who can provide testimonials and referrals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
