The strategy focuses on acquiring international students from Nepal for MPOWER Financing through targeted partnerships, digital marketing, and tailored financial products. The first approach involves building partnerships with Nepali educational institutions. By identifying key universities and collaborating on joint marketing initiatives like scholarships, workshops, and seminars, MPOWER can promote its services directly to students. For example, hosting webinars with Nepali educators can highlight the benefits of studying abroad more effectively.
The second strategy enhances digital marketing efforts. By creating tailored social media campaigns and leveraging SEO, MPOWER can increase its visibility among Nepali students. Engaging content such as testimonials and live Q&A sessions can be critical. For instance, collaborating with Nepali influencers to spread the word about MPOWER's benefits can further bolster engagement.
Lastly, offering tailored financial products addresses the specific needs of Nepali students. Understanding their unique financial preferences allows for offerings like competitive interest rates and flexible repayments. Multilingual support and an easy application process ensure accessibility. This approach is evidenced by the development of specific products for both undergraduate and postgraduate students from Nepal, ensuring comprehensive support.
The strategies
⛳️ Strategy 1: Build Partnerships with Nepali Educational Institutions
- Identify key universities and colleges in Nepal offering courses that require international student financing
- Reach out to university officials to discuss partnership opportunities
- Develop joint marketing materials to promote MPOWER Financing to students
- Conduct virtual workshops to educate students on financing options
- Offer exclusive incentives or discounts for students from partner institutions
- Collaborate on scholarship opportunities to increase appeal
- Host webinars with Nepali educators to discuss the benefits of studying abroad
- Create informational seminars in collaboration with Nepali institutions
- Develop a referral program with educational counsellors in Nepal
- Assess the partnership's effectiveness regularly and adjust strategies
⛳️ Strategy 2: Enhance Digital Marketing Efforts
- Create targeted social media campaigns focusing on Nepali students
- Leverage SEO to increase visibility of MPOWER Financing in Nepali search results
- Utilise Google Ads to reach students searching for study abroad financing
- Develop engaging content highlighting the benefits of MPOWER Financing for Nepali students
- Create testimonials from successful Nepali international students
- Offer free online resources and guides for Nepali students planning to study abroad
- Host live Q&A sessions on social media to address student queries
- Partner with Nepali influencers to promote MPOWER Financing services
- Track and analyse digital marketing metrics to optimise campaigns
- Adjust marketing strategies based on feedback and performance data
⛳️ Strategy 3: Provide Tailored Financial Products
- Research the financial needs and preferences of Nepali students studying abroad
- Develop tailored financial products specific to Nepali students
- Offer competitive interest rates and flexible repayment options
- Provide multilingual customer support for Nepali students
- Create an easy application process tailored for Nepali applicants
- Introduce products that cater to both undergraduate and postgraduate students from Nepal
- Establish promotional campaigns to highlight product benefits
- Feature case studies on how tailored products have benefitted other Nepali students
- Set up a dedicated team to handle queries and process applications from Nepal
- Continuously review and update the product offerings based on student feedback and market demands
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
