The strategy outlined aims to promote international branding marketing lead creation services in the UK, CIS countries, Baltic, and Balkans regions. A key approach is establishing partnerships with leading local marketing agencies. By identifying and collaborating with regional experts, organizations can develop joint service offerings and create marketing materials that leverage combined strengths. For instance, hosting joint events can bolster prominence in a specific area and help adapt strategies to local market dynamics.
Another core strategy involves utilizing online marketing and social media. This includes launching targeted digital campaigns, forming region-specific social media content, and engaging local influencers to expand outreach. For example, hosting live webinars on branding can attract potential leads and foster brand recognition.
Participating in regional industry events is also emphasized. By attending these events, organizations can network with industry professionals, present region-specific case studies, and strengthen their brand's industry presence. An example could be hosting workshops on international branding, facilitating knowledge exchange, and forming new collaborations.
The strategies
⛳️ Strategy 1: Establish partnerships with local agencies
- Identify leading local marketing agencies in each region
- Research potential partners’ expertise and client base
- Contact and schedule initial meetings with potential agency partners
- Develop collaborative service offerings with chosen partners
- Create joint marketing materials highlighting combined strengths
- Negotiate partnership terms and contracts with each agency
- Set clear communication channels with partners for smooth operations
- Plan and execute joint events or webinars to showcase expertise
- Regularly review and assess partnership performance
- Adjust strategies based on feedback from partnerships and clients
⛳️ Strategy 2: Leverage online marketing and social media
- Develop targeted digital marketing campaigns for each region
- Create region-specific social media accounts and content
- Utilise SEO techniques to boost online visibility in target regions
- Engage with local influencers to expand online reach
- Produce informative and culturally relevant content
- Host live Q&A sessions or webinars on branding marketing topics
- Monitor online performance with analytics tools
- Tailor content based on audience engagement and feedback
- Collaborate with local brands for social media takeovers
- Invest in region-specific online advertising for wider reach
⛳️ Strategy 3: Attend and present at regional industry events
- Research industry events and conferences in each target region
- Apply to speak or present at relevant conferences
- Prepare region-specific presentations or case studies
- Create promotional materials for distribution at events
- Network with industry professionals at each event
- Follow up with contacts made during events for collaboration
- Assess event success through lead and contact acquisition
- Host workshops or training sessions on international branding
- Gather testimonials and success stories from event participations
- Incorporate event learnings into future strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
