The strategy centers on crafting a compelling 10-minute presentation aimed at recruiting international students from the MENA region and Pakistan to the University of Surrey. One key strategy is to emphasize the university's strengths, such as its global rankings and unique offerings. Highlighting testimonials from current students and alumni success stories provides relatable and inspiring narratives. Additionally, showcasing the multicultural environment and state-of-the-art facilities can appeal to prospective students by demonstrating a supportive and inclusive atmosphere.
Another important aspect of the strategy is targeted marketing within these regions. This involves identifying effective platforms and creating culturally tailored content to reach potential students. Collaborating with local educational consultants and participating in fairs enhances visibility. The final strategy focuses on strengthening university partnerships by exploring exchanges, dual degree programs, and regional academic initiatives. These collaborative efforts can establish long-term connections and open pathways for prospective students.
The strategies
⛳️ Strategy 1: Emphasise university strengths
- Highlight the University of Surrey's global rankings and achievements
- Showcase unique programmes and courses offered
- Include testimonials from current international students
- Present state-of-the-art facilities and campus amenities
- Talk about the university's support services for international students
- Share success stories of alumni from the MENA region and Pakistan
- Demonstrate the multicultural environment on campus
- Emphasise the university's commitment to diversity and inclusion
- Display visual content, such as videos and images of campus life
- Provide detailed information about scholarships and financial aid
⛳️ Strategy 2: Target marketing in MENA and Pakistan
- Identify key platforms and media channels popular in the MENA region and Pakistan
- Develop customised marketing content tailored to cultural preferences
- Utilise social media platforms to reach prospective students
- Partner with local educational consultants and agencies
- Attend education fairs and exhibitions in the target regions
- Create webinars and virtual events specifically for these markets
- Engage with local alumni as ambassadors for the university
- Offer language support and preparatory courses
- Establish agreements with local high schools and universities
- Monitor and assess the effectiveness of marketing strategies regularly
⛳️ Strategy 3: Strengthen university partnerships
- Identify potential partnerships with universities and institutions in the MENA region and Pakistan
- Explore student exchange programmes and collaborative research opportunities
- Host faculty exchange visits to build deeper academic links
- Co-sponsor regional academic conferences and workshops
- Arrange roadshows and recruitment events in major cities
- Develop joint degree or dual degree programmes
- Promote pathway programmes for easier transition to the university
- Share success stories of existing partnerships and collaborations
- Ensure constant communication with educational contacts in the regions
- Regularly evaluate and report on the outcomes of partnerships
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
