The strategy titled "Revitalising the Study Abroad Programme" at KIIT University aims to significantly increase student participation over three months. To achieve this, a multi-faceted approach is employed, first focusing on enhancing programme awareness through targeted marketing. This includes crafting tailored marketing materials, launching social media campaigns, hosting informational webinars, and utilizing alumni networks. These efforts are designed to engage students and generate interest by showcasing success stories and providing comprehensive information.
Another crucial aspect is strengthening partnerships with global institutions, thereby expanding opportunities for student exchanges. This involves identifying potential partners, negotiating new agreements for programme flexibility, and exploring dual degree options. By attending international education conferences and developing feedback systems, these partnerships can be enriched to offer more dynamic educational experiences.
Additionally, the strategy emphasizes enhancing team capacity and streamlining operational processes. This is achieved by conducting training sessions, assigning responsibilities based on team members’ skills, and implementing a mentor-mentee system. With regular team meetings and the use of project management software, the team aims to improve efficiency, align performance metrics, and ultimately increase programme participation.
The strategies
⛳️ Strategy 1: Enhance programme awareness through targeted marketing
- Develop marketing materials tailored to each study abroad programme
- Launch a social media campaign highlighting success stories of past participants
- Host a series of informational webinars about study abroad opportunities
- Collaborate with student clubs and societies to spread awareness
- Distribute brochures and flyers across campus through department offices
- Update the IRO webpage with detailed information about each programme
- Email all students and faculty members about upcoming opportunities
- Engage with international partners on co-marketing opportunities
- Create a monthly newsletter highlighting study abroad news and deadlines
- Use alumni networks to share experiences and encourage participation
⛳️ Strategy 2: Strengthen partnerships with global institutions
- Identify potential new partners that align with university programmes
- Schedule meetings with existing partners to discuss increasing student exchanges
- Negotiate new agreements focused on programme flexibility and credit transfers
- Explore dual degree or multiple-degree collaborations with partner universities
- Organise joint virtual workshops or seminars with partner institutions
- Attend international education conferences to network with partners
- Develop a partner feedback system to enhance collaboration
- Research and apply for grants supporting international exchange programmes
- Review and update the list of current active partner universities
- Create a comprehensive partner database accessible to students and staff
⛳️ Strategy 3: Enhance team capacity and streamline operational processes
- Conduct training sessions on study abroad programme management for team members
- Assign specific programme responsibilities to team members based on skills and interest
- Create process documents for application and selection procedures
- Implement a student feedback system to improve programme quality
- Introduce a mentor-mentee system pairing prospective participants with past attendees
- Develop a timeline and checklist for each type of programme
- Utilise project management software for better team collaboration
- Evaluate and improve the current application process for efficiency
- Schedule regular team meetings to monitor progress and address challenges
- Align the team's performance metrics with programme participation goals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
