This strategy focuses on enhancing the quality of review submissions by studying and learning from competitors through various approaches. Initially, it recommends conducting a competitive analysis to identify key competitors, analyze their review formats, and understand incentives and technologies they use. For example, the strategy might involve reviewing how competitors engage users to submit detailed feedback and comparing engagement metrics.
Another aspect is implementing web scraping ethically to gather data about competitors' review processes. For instance, using legal web scraping tools to extract data points like review content and structure can provide valuable insights. These insights can then be visually represented to better understand how to improve internal processes.
Finally, the strategy emphasizes engaging with expert reviewers from competitor platforms. This involves reaching out to top reviewers for interviews and surveys to understand their content creation processes. Insights from these interactions can help develop guidelines and pilot programs to boost internal review quality, creating a loop of continual learning.
The strategies
⛳️ Strategy 1: Conduct a competitive analysis
- Identify key competitors with high-quality reviews
- Select a sample of products for which reviews will be analysed
- Evaluate the quality and depth of competitor reviews for selected products
- Identify patterns or standards in top-tier reviews on competitor sites
- Analyse the format, language, and prompting questions used in competitor review forms
- Assess the engagement metrics associated with competitor reviews
- Research whether competitors incentivise high-quality reviews directly or indirectly
- Identify whether competitors use any technology tools for review moderation
- Compile a list of recurring reviewers and analyse their reviewing patterns
- Prepare a detailed report highlighting differences and recommendations
⛳️ Strategy 2: Implement web scraping ethically for data collection
- Familiarise the team with legal considerations around web scraping
- Select appropriate tools for web scraping to gather review data
- Identify specific data points to extract from competitor websites
- Set up scraping operations for a pilot run on a small subset of data
- Ensure continuous monitoring to respect site changes and blocks
- Analyse scraped data for insights on review quality
- Develop visualisation dashboards to interpret scraped data
- Correlate insights from web scraping with internal review practices
- Determine a schedule for regular refreshing of scraped data sets
- Evaluate results to inform future enhancements to review submission process
⛳️ Strategy 3: Engage with expert reviewers
- Identify top-tier reviewers from competing sites
- Reach out to experienced reviewers with incentives for collaboration
- Conduct interviews to understand their review creation process
- Send surveys to learn about their motivation to provide high-quality content
- Analyse the practices of these reviewers for patterns
- Develop guidelines based on expert reviewers’ input
- Initiate a pilot program adopting identified best practices in review submissions
- Offer training sessions to internal review moderation teams with findings
- Set up feedback loops for constant learning and improvement
- Track improvements using metrics like review quality scores post implementation
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
