Find your next good goal.

Objective

Achieve amazing performance with a world-class infrastructure

1. Increase Apdex from 0.7 to 0.98
2. Improve crash free sessions from 75% to 95%
3. Reduce core pages load time to be under 3s

Objective

Accelerate development through automation

1. 100% of repos have a Continuous Delivery pipeline
2. Increase code coverage from 30% to 60%
3. Reduce cycle time from 8 days to 8h

Objective

Tackle technical debt generated by feature rush

1. Migrate 80% of projects to new UI library to reduce UI debt
2. Reduce percentage of issues tagged as debt by 30%
3. Reduce debt-related contact rate by 50%

Objective

Significantly improve the quality of the data

1. Reduce the number of data capture errors by 30%
2. Reduce delay for data availability from 24h to 4h
3. Close top 10 issues relating to data accuracy

Objective

Reduce the cost of data integration

1. Decrease the time to integrate new data sources from 2 days to 4h
2. Reduce the time to create new dashboards from 4 days to <1h
3. 10 teams have used successfully a self-serve dashboard creation system

Objective

Build a significant social media presence for the brand

1. Get 250 positive mentions on Twitter and Linkedin
2. Reach a total audience of 10k across all channels
3. 2.5% average engagement on promoted posts

Objective

Improve the employee onboarding process

1. Reduce the average lead to hire period from 40 to 25 days
2. 30 interviews with recent hires to gather feedback on the onboarding
3. 90% of offers are accepted

Objective

Streamline onboarding and improve our user journey

1. Increase the number of user invites sent during onboarding by 8%
2. Reduce trial abandonment from 20% to 12%
3. 90% of new sign-ups get through the entire onboarding flow

Objective

Achieve next level customer love ❤️

1. Get 15 new 5-star ratings on G2 Crowd
2. Reduce the number of weekly support tickets by 50%
3. Improve the NPS score from 12 to 20

Objective

Develop a self-serve graphic assets library for internal use

1. Decrease the number of one-off design tickets by 50%
2. Make our entire brand guideline available
3. Develop 12 templates Marketing can reuse to build targeted ads

Objective

Boost landing page performance through UX/UI

1. Watch 5 user sessions/week and record findings
2. Double conversions on pricing page by 12%
3. Decrease bounce rate by 15%

Objective

Testing and knowledge sourcing

1. User-test page prototypes on 12 people
2. Conduct interviews with 10 people from sales and marketing

Objective

Create a internal system for knowledge sharing

1. Create 25 internal articles for knowledge sharing
2. Run 5 internal workshops on better communication or collaboration
3. Team completed 40 total hours of video courses

Objective

Launch an amazing mobile app MVP

1. Achieve a 60% week-4 retention of beta users
2. Achieve great Mobile NPS by reaching a score above 30
3. Get 100 daily active users on mobile

Objective

Increase the velocity of our releases through automation

1. Increase production deployments from 1/week to 4/week
2. Reduce build time from 20mins to 5mins
3. Reduce the mean lead time for changes from 8 days to 72h

Objective

Reduce significantly the technical debt in our platform

1. Dedicated 20% of our sprint effort to tackling technical debt
2. Close 40 issues tagged as technical debt
3. Boost application performance by 40% as a result of the debt culling

Objective

Accelerate momentum with user referrals

1. Increase weekly in-app referrals from 1.5 to 2.5/week
2. Publish 5 case studies from top customers
3. Secure 20 new G2 reviews score 4+ stars

Objective

Get amazing improvements in our onboarding process

1. Increase the number of trials/week from 20 to 35
2. Increase week-1 activation rate from 55% to 65%
3. Reduce trials churn from 46% to 30%

Objective

Turn our users into true fans

1. Increase usage rate per account from 40% to 70%
2. Improve NPS score from 25 to 50
3. Increase our G2 Review score from 4.2 to 4.8

Objective

Achieve $100K ARR through organic traffic

1. Triple installs thanks to localization
2. Increase revenue growth by 60%

Objective

Hold the first annual user conference

1. Register 250 attendees
2. Drive $500,000 in upsell/cross-sell revenue from event

Objective

Provide the most powerful marketing solution ever

1. Improve Return on Advertising Spend (RoAS) by 45%
2. Increase engagement rate by 20%
3. Improve Click Through Rate (CTR) from 0.85% to 1.5%

Objective

Ensure deep community engagement with existing members

1. Attendance: 60% of members are attending our regular meetups
2. Churn: no more than 10% churn rate of members cancelling their subscriptions
3. Activity: 10 Slack posts per week from members

Objective

Become the employer of choice in our industry

1. Reduce Time to Fill (TTF) from 60 days to 45 days
2. Reduce Cost per Hire from $1.5K to $900
3. Improve Employee Engagement Score from 75% to 85%