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Startups & SaaS OKR example

Improve user onboarding

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTStartups & SaaS OKRs
OBJECTIVE

Streamline onboarding and improve our user journey

  1. KR 1

    Increase the number of user invites sent during onboarding by 8%

  2. KR 2

    Reduce trial abandonment from 20% to 12%

  3. KR 3

    90% of new sign-ups get through the entire onboarding flow

  4. KR 4

    Improve trial to paid conversion by 12%

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Improve user onboarding
objectives:
- title: Streamline onboarding and improve our user journey
  outcomes:
  - title: Increase the number of user invites sent during onboarding by 8%
    from: 4.0
    to: 12.0
    score_format: _number_%
    initiatives: []
  - title: Reduce trial abandonment from 20% to 12%
    from: 20.0
    to: 12.0
    score_format: _number_%
    initiatives: []
  - title: 90% of new sign-ups get through the entire onboarding flow
    from: 65.0
    to: 90.0
    score_format: _number_%
    initiatives: []
  - title: Improve trial to paid conversion by 12%
    from: 20.0
    to: 32.0
    score_format: _number_%
    initiatives: []
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