A starting point for clearer priorities and measurable progress. Make the targets your own.
Improve Return on Advertising Spend (RoAS) by 45%
Increase engagement rate by 20%
Improve Click Through Rate (CTR) from 0.85% to 1.5%
Improve Average Time to Conversion from 27 days to 7 days
Reduce cost per lead from $730 to $600
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 5 key results
Example targets. Adapt to your baseline before you start.---
title: Provide the best Marketing solution
objectives:
- title: Provide the most powerful marketing solution ever
outcomes:
- title: Improve Return on Advertising Spend (RoAS) by 45%
from: 0.0
to: 45.0
score_format: _number_%
initiatives: []
- title: Increase engagement rate by 20%
from: 0.0
to: 20.0
score_format: _number_%
initiatives: []
- title: Improve Click Through Rate (CTR) from 0.85% to 1.5%
from: 0.85
to: 1.5
score_format: _number_%
initiatives: []
- title: Improve Average Time to Conversion from 27 days to 7 days
from: 27.0
to: 7.0
score_format: _number_ days
initiatives: []
- title: Reduce cost per lead from $730 to $600
from: 730.0
to: 600.0
score_format: "$_number_/lead"
initiatives: []
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