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tability.ioWhat are Service Adoption OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Adoption. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Service Adoption OKRs examples
You will find in the next section many different Service Adoption Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to successful launch of the new service to all customers
ObjectiveSuccessful launch of the new service to all customers
KRSecure a 95% satisfaction rate from pilot service users
Implement immediate feedback mechanism after service use- Provide user support and quick problem resolution
- Consistently improve service based on user feedback
- KRFinalize user-friendly instructions for seamless service adoption
- Review and revise current service instructions for clarity
- Implement necessary changes and finalize the instructions
- Test instructions with a small group of users for feedback
- KRAchieve a 70% customer adoption rate of the new service
- Develop clear, compelling marketing materials for the new service
- Implement a comprehensive training program for customer education
- Offer incentives for early adoption of the new service
OKRs to drive adoption of environmental policies by the National Park Service
- ObjectiveDrive adoption of environmental policies by the National Park Service
- KRCollaborate and establish a partnership with 2 environmental nonprofits for lobbying support
- Identify potential environmental nonprofits for partnership
- Formulate and formalize partnership agreement for lobbying support
- Reach out to chosen nonprofits to discuss collaboration potential
- KRSecure 3 meetings with National Park Service decision-makers to propose policy changes
- Reach out to secure meetings with the identified individuals
- Develop a compelling policy-change proposal
- Identify key decision-makers within the National Park Service
- KRGenerate a comprehensive report on 5 successful environmental policies in global parks
- Research and gather details about these policies
- Identify 5 global parks with successful environmental policies
- Compile findings into a comprehensive report
OKRs to boost client insurance adoption rate by 50%
- ObjectiveBoost client insurance adoption rate by 50%
- KREnhance customer service satisfaction rate by 20% to ensure client retention
- Create an effective response strategy to solve customer complaints promptly
- Conduct staff training focused on effective customer service techniques
- Implement a customer feedback system to identify improvement areas
- KRImprove sales team's closing rate to achieve 40% successful conversions
- Regularly analyze and review the sales processes
- Establish clear and attainable sales targets for staff
- Implement training sessions focusing on effective closing techniques
- KRIncrease lead generation by 30% to attract potential insurance adopters
- Implement PPC advertising on insurance-related keywords
- Enhance referral program initiatives
- Expand digital presence with insurance-focused content
OKRs to boost driving adoption and advocacy confidence
- ObjectiveBoost driving adoption and advocacy confidence
- KRIncrease driver adoption rates by 15%
- Offer incentives for completing training programs
- Implement reward schemes for long-term commitment
- Enhance recruitment campaigns targeting potential drivers
- KRReduce non-confident driver numbers by 10% with comprehensive training programs
- Launch retraining sessions for non-confident drivers
- Implement regular confident-driving workshops
- Develop comprehensive driving training curriculum
- KRElevate customer advocacy scores by 20% via targeted campaigns
- Implement a customer rewards program for referrals and reviews
- Develop customer-focused campaigns highlighting testimonials and success stories
- Provide regular, personalized follow-ups to build customer loyalty
OKRs to increase adoption of our SaaS platform in the mid-tier market segment
- ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
- KRGenerate $200,000 in revenue from mid-tier company subscriptions
- Conduct market research to identify potential mid-tier companies interested in subscriptions
- Provide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
- Implement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
- Develop a compelling subscription package tailored for mid-tier companies' needs
- KRAcquire 4 new mid-tier company clients by the end of the quarter
- Create a compelling pitch highlighting our services' benefits for mid-tier companies
- Reach out to identified companies through email or phone call to schedule meetings
- Provide tailored solutions and negotiate contracts with interested mid-tier companies
- Identify potential mid-tier companies in target industry
- KRIncrease the average number of platform users per mid-tier company to 25
- Collaborate with marketing team to create targeted advertising campaigns for mid-tier companies
- Offer tailored onboarding sessions to guide new mid-tier company users through platform features
- Analyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
- Implement referral system that rewards existing mid-tier company users for inviting others
- KRAchieve a 60% conversion rate from initial demos to signed contracts
OKRs to increase new offering adoption to 50% of our userbase
- ObjectiveIncrease new offering adoption to 50% of our userbase
- KRImprove onboarding experience to increase user engagement with the new offering
- Collect and analyze user feedback to continuously improve and refine the onboarding experience
- Offer personalized support and assistance to address any user concerns or queries
- Simplify the onboarding process for a smooth and user-friendly experience
- Provide interactive tutorials and guides to educate users about the new offering
- KRIncrease user awareness of the new offering through targeted marketing campaigns
- Utilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
- Develop a compelling marketing message highlighting the unique benefits of the new offering
- Identify and target specific customer segments most likely to be interested in the new offering
- Measure the success of marketing campaigns through relevant metrics to optimize future efforts
- KRIncrease conversion rate by driving more users to complete the registration process
- Optimize the registration form to improve user experience and minimize drop-offs
- Implement a user-friendly reminder system to encourage users to complete the registration
- Increase visibility and promotion of registration process through targeted marketing strategies
- Offer rewards or incentives to motivate users to complete the registration process
- KRAchieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
- Implement a post-purchase feedback system to gather customer satisfaction data
- Implement customer satisfaction incentives to encourage participation in feedback surveys
- Train customer service team to ensure excellent communication and problem-solving skills
- Analyze feedback data regularly to identify areas for improvement and address customer concerns
How to write your own Service Adoption OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Service Adoption OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Service Adoption OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Service Adoption OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to revamp and Enhance the Candidate Pre-Hire Experience
- OKRs to align business operations towards 2030 strategic outcomes
- OKRs to build an efficient hiring pipeline
- OKRs to bolster and develop robust internal and external partnerships
- OKRs to improve quality of incident resolution by the resolver team
- OKRs to establish a well-structured advisory board