Get Tability: OKRs that don't suck | Learn more →

10 OKR examples for Web Development

Write perfect OKRs with Tability AI – try it free with 5k credits

Use Tability to generate OKRs and initiatives in seconds.

tability.io

What are Web Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Web Development to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Web Development OKRs examples

You'll find below a list of Objectives and Key Results templates for Web Development. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enroll in relevant courses for proficient website development

  • ObjectiveEnroll in relevant courses for proficient website development
  • KRComplete three different web development courses on Coursera
  • TaskSelect three web development courses offered on Coursera
  • TaskEnroll in the selected courses
  • TaskComplete assignments and pass final exams
  • KRImplement practical knowledge by building a demo website
  • TaskBegin developing your website using the sketch as a guide
  • TaskLearn basic coding languages like HTML, CSS, and JavaScript
  • TaskSketch out a simple website design on paper
  • KRObtain certification for each completed course for professional credibility
  • TaskDisplay certificates in professional profiles and resumes
  • TaskComplete all course assignments and assessments
  • TaskApply for the certification upon course completion

OKRs to establish the Ethio Cyber Incident Response Team website

  • ObjectiveEstablish the Ethio Cyber Incident Response Team website
  • KRComplete documentation of website functionalities and user interface by 50%
  • TaskWrite detailed explanations for half of identified elements
  • TaskReview, correct and finalize first half of documentation
  • TaskIdentify key functionalities and user interface elements to document
  • KRSecure digital assets, ensuring 100% website safety and reliability
  • TaskRegularly update and back-up website systems and data
  • TaskImplement strong password policies and two-factor authentication
  • TaskInvest in comprehensive cyber security software
  • KRAchieve 75% completion of website development and testing
  • TaskImplement desired features and essential functions
  • TaskFinalize and optimize website code structure
  • TaskConduct thorough functionality and stress testing

OKRs to launch an engaging, high-converting marketing agency website

  • ObjectiveLaunch an engaging, high-converting marketing agency website
  • KRAchieve a bounce rate under 40% through UX/UI improvements
  • TaskImprove website load speed and responsiveness
  • TaskConduct regular user experience testing and analysis
  • TaskImplement intuitive navigation and clear call-to-action buttons
  • KRIncrease website traffic by 30% through SEO and content strategies
  • TaskCreate high-quality, engaging content to retain visitors
  • TaskImprove website metadata and keywords for better search engine visibility
  • TaskOptimize website loading speed and mobile compatibility
  • KRAttain a conversion rate of 5% with effective call-to-actions
  • TaskMonitor, analyze, and adjust strategy based on results
  • TaskImplement A/B testing to improve call-to-actions
  • TaskDevelop clear, compelling call-to-action statements

OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • KRAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • KRReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • KRIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

OKRs to enhance homepage with contextually relevant customer information

  • ObjectiveEnhance homepage with contextually relevant customer information
  • KRAchieve a 20% increase in user engagement on the homepage
  • TaskIntegrate personalized user content and recommendations
  • TaskImplement a dynamic, captivating redesign of the homepage
  • TaskImprove website load speed and performance
  • KRIncrease homepage personalization for returning customers by 30%
  • TaskImprove analytics to track user behavior and preferences
  • TaskTest and refine personalization for better results
  • TaskImplement AI-driven personalized content suggestions
  • KRReduce customer homepage bounce rate by 15%
  • TaskOptimize page loading speed
  • TaskPlace relevant content prominently
  • TaskImplement engaging, user-friendly website design

OKRs to amplify revenue generation from the Niche Hawaiian Alibaytrendy website

  • ObjectiveAmplify revenue generation from the Niche Hawaiian Alibaytrendy website
  • KRAchieve 25% increase in conversion rates through website optimization
  • TaskImplement A/B testing to compare different site layouts
  • TaskAdjust website colors and fonts for increased engagement
  • TaskOptimize website load speed for better user experience
  • KRBoost repeat customer rates by developing a 20% more engaging loyalty program
  • TaskIdentify current loyalty program flaws through customer feedback
  • TaskDesign 20% more engaging reward options
  • TaskImplement and promote improved loyalty program
  • KRIncrease website traffic by 15% using targeted SEO strategies
  • TaskImplement on-page SEO techniques to optimize website
  • TaskResearch and utilize keywords relevant to your target audience
  • TaskDevelop a backlink strategy to improve site visibility

OKRs to successfully redesign and enhance the website's user experience

  • ObjectiveSuccessfully redesign and enhance the website's user experience
  • KRAchieve a 20% decrease in bounce rate post-redesign
  • TaskConduct user testing on new design for usability issues
  • TaskImplement SEO strategies to attract relevant traffic
  • TaskAdjust website loading speed and mobile responsiveness
  • KRIncrease user engagement on the website by 30%
  • TaskAnalyze and optimize the website's load speed
  • TaskImplement interactive content and communication tools
  • TaskDevelop more user-friendly website design and features
  • KRReceive above 85% in satisfaction score from user experience surveys post-redesign
  • TaskImplement user feedback into website redesign plans
  • TaskConduct regular testing and tweaks post-redesign
  • TaskDeliver outstanding customer service throughout the experience

OKRs to improve website's overall usability

  • ObjectiveImprove website's overall usability
  • KRReduce bounce rate by 15%
  • TaskRedesign website for easy navigation and compelling aesthetics
  • TaskOffer engaging, relevant, and high-quality content
  • TaskIncrease website speed and mobile compatibility
  • KRDecrease website load time to 2 seconds or less
  • TaskEnable browser caching system
  • TaskMinimize HTTP requests on site
  • TaskOptimize images and media files for web
  • KRIncrease session duration by 20%
  • TaskOptimize website's loading speed and navigation
  • TaskAdd engaging and relevant content to the website
  • TaskImplement interactive features and multimedia elements

OKRs to successful completion of website overhaul and attribution project

  • ObjectiveSuccessful completion of website overhaul and attribution project
  • KRIncrease website user interaction by 25% after revamp
  • TaskUse A/B testing to optimize user engagement features
  • TaskImplement engaging, interactive content on redesigned website
  • TaskPromote site revamp via social media channels
  • KRImplement and manage at least 3 new attribution models
  • TaskMonitor, manage and adjust models as needed
  • TaskResearch and select 3 relevant attribution models for implementation
  • TaskDevelop an execution strategy for implementing each model
  • KREnhance website SEO ranking to appear within top 5 search results
  • TaskImplement keyword optimization in website content and meta descriptions
  • TaskImprove site's load speed and mobile compatibility
  • TaskBuild high quality, authoritative backlinks

OKRs to enhance web usability to boost conversions and lead quality

  • ObjectiveEnhance web usability to boost conversions and lead quality
  • KRDecrease bounce rate by 15% via improving website navigation
  • TaskImplement intuitive, clear, and user-friendly navigation menus
  • TaskOptimize page loading speed to decrease visitor frustration
  • TaskPerform user experience testing and make necessary adjustments
  • KRReduce page load time by 20% to improve user experience
  • TaskOptimize image sizes to improve webpage loading speeds
  • TaskRemove unused scripts and unnecessary plugins
  • TaskImplement Lazy-loading for content elements
  • KRIncrease conversion rate by 10% through refining call-to-actions
  • TaskImplement successful changes site-wide
  • TaskConduct A/B testing on revised call-to-actions
  • TaskReview existing call-to-actions for clarity and attraction

How to write your own Web Development OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Web Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Web Development OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Web Development OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents