Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Market Recognition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Recognition to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Market Recognition OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Market Recognition OKRs examples
We've added many examples of Market Recognition Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance brand recognition and online visibility
ObjectiveEnhance brand recognition and online visibility
KRRun 2 successful online campaigns reaching 100,000 unique users each
Utilize digital advertising platforms to reach desired users- Identify target audience for two distinct digital marketing campaigns
- Develop engaging content for each campaign
- KRGain 5,000 new social media followers or subscribers
- Launch a promotional giveaway to incentivize follows
- Create highly engaging and shareable content regularly
- Collaborate with influential personalities on relevant content
- KRIncrease website traffic by 30% through SEO improvements
- Optimize website content for relevancy and SEO
- Improve site loading speed and mobile usability
- Develop strategic keywords to improve search engine rankings
OKRs to successfully rebrand two custom studios
- ObjectiveSuccessfully rebrand two custom studios
- KRMeasure market response to rebranding; aim for 20% brand recognition increase
- Analyze social media engagement and metrics after rebranding
- Conduct surveys to gauge customer perception post-rebranding
- Evaluate sales data to measure increase in brand recognition
- KRIntroduce new brands via engaging marketing campaigns to target audience
- Design engaging marketing materials to introduce new brands
- Monitor and evaluate campaign success and audience engagement
- Identify new brands and demographics for targeted marketing campaigns
- KRFinalize new brand names by involving team in brainstorming sessions
- Encourage team participation in discussions
- Decide top names through voting
- Schedule brainstorming sessions for naming ideas
OKRs to boost product recognition and generate influencer-sourced revenue
- ObjectiveBoost product recognition and generate influencer-sourced revenue
- KRInitiate partnerships with 5 new industry-relevant influencers by quarter-end
- Evaluate their influence and potential for partnership
- Reach out and propose partnership opportunities to them
- Identify five potential influencers relevant to our industry
- KRSeize a 10% increase in revenue directly attributed to influencer promotion
- Develop comprehensive influencer marketing campaigns
- Identify and collaborate with influencers relevant to our product niche
- Regularly track and optimize influencer campaign performance
- KRIncrease social media mentions of our product by influencers by 20%
- Establish partnerships with relevant influencers
- Create unique, shareable content for influencers
- Offer product giveaways for influencers' audience
OKRs to boost brand recognition and awareness in desired market
- ObjectiveBoost brand recognition and awareness in desired market
- KRImprove website visitor traffic by 30% through SEO efforts
- Create high-quality, SEO-friendly content regularly
- Conduct thorough keyword research for SEO optimization
- Improve website's loading speed and mobile compatibility
- KRIncrease social media follower count by 20%
- Consistently produce engaging and shareable content
- Boost posts to reach a larger and targeted audience
- Collaborate with influencers relevant to your brand
- KRSecure 3 publications in industry-relevant media outsets
- Develop and pitch stories highlighting company achievements
- Follow up regularly until publication is secured
- Identify relevant industry-specific media outlets and contact information
OKRs to elevate recognition and perception of our brand
- ObjectiveElevate recognition and perception of our brand
- KRImprove brand recall by 15% as measured through customer surveying
- Enhance social media presence with periodic brand-oriented posts
- Implement a loyalty rewards program to increase customer engagement
- Launch a creative, engaging advertising campaign targeting key demographics
- KRSecure two PR placements in industry-relevant publications
- Pitch the press release to chosen publications
- Write and refine a compelling press release
- Identify target publications relevant to the industry
- KRIncrease social media followers by 20% to increase digital presence
- Leverage influencers for brand promotion
- Invest in targeted social media advertising
- Improve content strategy for better audience engagement
OKRs to boost brand recognition in new market areas
- ObjectiveBoost brand recognition in new market areas
- KRIncrease website traffic by 25% through targeted social media campaigns
- Implement paid social media advertising to expand reach
- Develop comprehensive social media strategies tailored to your target audience
- Regularly post engaging, shareable content on all social platforms
- KRSecure 10 media appearances or features in industry-related publications or online platforms
- Identify top 10 industry-related publications or platforms
- Follow up on pitches regularly
- Draft & send tailored pitch to each platform
- KRIntroduce our brand to 3 new, potential markets through exploratory research & analysis
- Identify three potential markets for brand introduction
- Analyze research data to form market entry strategies
- Conduct exploratory research on targeted markets
OKRs to boost internal outreach and enhance brand recognition
- ObjectiveBoost internal outreach and enhance brand recognition
- KRAchieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- KRGain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to enhance visibility and recognition of our brand
- ObjectiveEnhance visibility and recognition of our brand
- KRBoost social media followership by 50% across all platforms
- Launch contests and giveaways to incentivize following
- Run targeted ad campaigns to attract new followers
- Implement engaging daily posts and interactive stories
- KRIncrease organic website traffic by 30%
- Regularly publish relevant, high-quality content
- Strengthen social media presence and encourage sharing
- Implement SEO strategies targeting high-value keywords
- KRAchieve a 20% increase in media mentions or features
- Engage media through active social media presence and promotions
- Develop and distribute press releases for significant company news
- Cultivate relationships with key industry influencers and journalists
Market Recognition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Market Recognition OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Market Recognition OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to mentor a junior designer to handle bigger design projects
- OKRs to achieve 64k sales target
- OKRs to enhance effectiveness as a product manager
- OKRs to establish robust financial structure for sustainability and growth
- OKRs to establish a successful digital marketing agency
- OKRs to boost InMail acceptance rate to 62%