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tability.ioWhat are Market Leadership OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Leadership to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Market Leadership OKRs examples
You will find in the next section many different Market Leadership Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to strengthen platform performance and maintain market leadership
ObjectiveStrengthen platform performance and maintain market leadership
KRIncrease platform uptime to 99.99% to ensure operational readiness
Conduct regular preventive maintenance to avoid outages- Implement automated system monitoring for constant vigilance
- Improve server redundancy to reduce single-points-of-failure
- KRReduce customer complaints by 20% by enhancing platform stability and functionalities
- Conduct regular maintenance checks to ensure platform stability
- Implement timely fixes for identified bugs and issues
- Update platform features to improve user experience
- KROnboard 200 new high-value clients to expand market dominance
- Implement follow-up strategy to ensure satisfaction
- Identify and target potential high-value clients
- Develop personalized onboarding programs
OKRs to establish myself as a thought leader in my field
- ObjectiveEstablish myself as a thought leader in my field
- KRBuild strategic network by connecting with 20 key influencers in the field
- Identify 20 key influencers in your field for potential networking
- Reach out to influencers via email or social platforms
- Engage regularly with these influencers to foster and maintain connections
- KRSpeak at 3 major industry conferences or webinars to share insights
- Identify and contact 3 major industry conferences or webinar organizers
- Schedule and confirm speaking arrangements with organizers
- Prepare insightful and engaging presentations
- KRPublish five in-depth articles on industry-relevant topics in reputable journals
- Identify five industry-relevant topics for articles
- Submit articles to reputable journals
- Write the five in-depth articles
OKRs to secure leadership in POS and online payment solutions market
- ObjectiveSecure leadership in POS and online payment solutions market
- KRIncrease total volume of digital payments processed by 40%
- Develop promotional incentives for customers using digital payments
- Improve the website's UX for a seamless payment process
- Implement new digital payment methods such as mobile payments or cryptocurrencies
- KRBoost customer satisfaction with transaction process by achieving 85% positive feedback
- Implement a feedback system post-purchase for immediate customer response
- Address customer complaints promptly to improve satisfaction rate
- Streamline checkout process for quicker, more efficient customer transactions
- KRExpand merchant partnerships by 25% for the broader POS ecosystem
- Schedule and conduct meetings with target merchants
- Develop attractive partnership proposals for merchant contenders
- Research and identify potential new merchant partners
How to write your own Market Leadership OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Market Leadership OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Market Leadership OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Leadership OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to secure funding for mobile game prototype
- OKRs to achieve significant cost reduction in metal fabrication
- OKRs to elevate donor engagement levels
- OKRs to boost sales for Leica 80 M, Internal 20 M, and Rental 10 M
- OKRs to improve talent onboarding and retention strategies
- OKRs to develop an improved, fully transparent communication system