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2 strategies and tactics for Website Planning

What is Website Planning strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Website Planning strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Website Planning strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Website Planning strategy examples

We've added many examples of Website Planning tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for creating a clothing brand website

  • ⛳️ Strategy 1: Plan the website structure

    • Identify key pages to include such as homepage, product pages, about us, and contact
    • Create a sitemap that outlines the hierarchy and flow between pages
    • Research competitors' websites to understand industry standards
    • Define the target audience and tailor the site structure to their needs
    • Decide on essential features like shopping cart, wish list, and product zoom
    • Plan the navigation menu for ease of use
    • Consider integrating a blog for increased engagement and SEO
    • Identify design elements that align with the brand’s identity
    • Prioritise mobile responsiveness in the structure plan
    • Draft initial wireframes of key pages

  • ⛳️ Strategy 2: Develop content and visuals

    • Write engaging and concise product descriptions for all items
    • Organise a photoshoot to capture high-quality images of products
    • Design the logo and other branding elements if they do not already exist
    • Create banners and marketing visuals for homepage and promotions
    • Develop an 'About Us' page that tells the brand’s story and mission
    • Ensure all photos are optimised for web to aid in faster loading times
    • Develop customer testimonials or case studies to include
    • Craft persuasive copy for call-to-action buttons and sections
    • Consider creating video content like product showcases or brand stories
    • Compile all content and visuals into a coherent style guide

  • ⛳️ Strategy 3: Set up website functionality

    • Choose a website builder or platform, such as Shopify, WordPress, or Wix
    • Set up domain name and hosting services
    • Install necessary plugins and extensions for ecommerce functionality
    • Integrate payment gateways for secure transactions
    • Implement a user-friendly check-out process
    • Ensure website security with SSL certificates and regular updates
    • Set up analytics tools like Google Analytics to monitor website traffic
    • Test all interactive features like forms, shopping cart, and search function
    • Create a customer service section with FAQs and contact information
    • Launch the website and promote it through social media and email marketing
website-planninge-commerceweb-designercontent-creatormarketing-teamit-team
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Strategies and tactics for determining Sales Funnel Metrics to Achieve Monthly Revenue Goals

  • ⛳️ Strategy 1: Calculate funnel metrics

    • Determine the number of $2,000 and $20,000 course sales needed to achieve $1 million revenue per month
    • Calculate average daily revenue targets
    • Estimate total number of required sales per month for each course
    • Assess current conversion rates from freebie to sales page
    • Identify daily visitors needed to the sales page to meet sales targets
    • Factor in current email open and click rates to convert subscribers into sales
    • Calculate required daily new subscribers to achieve desired click rates
    • Set daily lead acquisition targets based on required funnel visits
    • Analyse engagement on social media platforms to drive traffic to freebies
    • Refine metrics based on ongoing data analysis and adjustments

  • ⛳️ Strategy 2: Optimise freebie offerings and sales funnel

    • Develop high-converting lead magnets like PDFs or free webinars
    • Promote freebies across social media platforms including IG, FB, Pinterest, TikTok
    • Enhance website and blog content to drive organic traffic to freebies
    • Optimise email marketing strategies to increase open and click rates
    • Create compelling sales pages for $2k and $20k courses
    • Implement automated email sequences to nurture leads
    • A/B test different freebie offerings to maximise conversion rates
    • Offer value-driven content that addresses pain points of target audience
    • Run targeted ad campaigns to drive traffic to freebie signups
    • Monitor and analyse funnel performance consistently for improvements

  • ⛳️ Strategy 3: Increase booking of sales calls

    • Develop a compelling webinar to introduce $20k course
    • Utilise landing pages to promote webinar registrations
    • Follow up with webinar attendees with personalised email sequences
    • Set up a scheduling system for booking sales calls directly from emails and webinars
    • Provide testimonials and case studies to build trust during webinars
    • Utilise social proof and urgency tactics to encourage call bookings
    • Train sales team to handle objections and close high-ticket sales
    • Implement retargeting ads to re-engage interested leads
    • Utilise influencer partnerships to promote sales calls
    • Continuously optimise sales call scripts based on performance feedback
funnel-metricslead-generationsales-managermarketing-strategistsales-teammarketing-team
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How to track your Website Planning strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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