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8 strategies and tactics for Speaker

What is Speaker strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Identifying the optimal Speaker strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Speaker strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Speaker strategy examples

You'll find below a list of Speaker tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for building a Digital Marketing Strategy for Motivational Speaker, Consultant, and Career Counsellor

  • ⛳️ Strategy 1: Establish a strong foundation

    • Define your niche focusing on motivational speaking and career counselling for specific groups such as students, professionals, and corporate employees
    • Create a distinct personal brand identity including professional headshots, an optional logo, and a consistent colour palette
    • Decide on a core message and unique selling proposition, such as 'Helping students and professionals unlock their true potential'
    • Set up accounts on at least three social media platforms: Instagram, LinkedIn, and YouTube
    • Develop content pillars: motivation and mindset, career guidance, personal growth, and success stories
    • Create detailed profiles and upload introductory content on each platform
    • Ensure content is consistent across all platforms and aligned with your brand identity
    • Post introductory content including motivational quotes, articles, and short videos
    • Engage with initial audience via comments and direct messages
    • Optional: Set up a Facebook Page to reach a local community and promote events

  • ⛳️ Strategy 2: Create engaging content and engage with the audience

    • Develop a content calendar scheduling 3–4 posts per week on Instagram and LinkedIn
    • Produce two YouTube videos per month, each 8–12 minutes long, focusing on motivational talks and career advice
    • Create short Reels or Shorts of 30–60 seconds featuring tips and success stories
    • Use Canva to design visually appealing quotes and infographics
    • Engage actively by replying to all comments and direct messages promptly
    • Join LinkedIn groups related to career and motivation to extend reach
    • Collaborate with other motivational speakers and career counsellors for guest posts or joint webinars
    • Conduct live sessions or webinars to interact directly with your audience
    • Track engagement metrics such as likes, comments, and shares to refine content strategy
    • Organise virtual Q&A sessions to address audience queries and establish expertise

  • ⛳️ Strategy 3: Generate leads and implement paid advertising

    • Create a compelling lead magnet such as a free guide or a free career assessment call
    • Develop a targeted advertising strategy on Facebook and Instagram focusing on students and young professionals
    • Run LinkedIn Ads targeting HR managers and corporate event planners for speaking engagements
    • Design a video ad offering a 30-second introduction and a call to action like 'Book a Free Consultation'
    • Use lead form ads to collect contact details from potential clients
    • Set a clear budget for paid ads and monitor the return on investment
    • Segment your audience and tailor advertisements to each segment
    • Analyse performance metrics of ads to optimise future campaigns
    • Follow up with leads through automated email sequences offering valuable content
    • Offer limited-time promotions or discounts to encourage potential clients to take action
digital-marketingonline-presencemotivational-speakercareer-counsellormarketing-teamsocial-media-team
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Strategies and tactics for developing a Marketing Plan for the Artificial Intelligence Conference 2025

  • ⛳️ Strategy 1: Leverage influential partnerships and sponsorships

    • Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
    • Collaborate with AI-focused organisations for media partnerships and broader conference reach
    • Secure sponsorship deals with leading AI companies to enhance credibility
    • Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
    • Involve high-profile main speakers in the marketing campaigns
    • Utilise sponsorship logos across all promotional materials
    • Create a dedicated webpage listing all sponsors and partners with links to their profiles
    • Produce joint press releases with sponsors and partners to announce the event
    • Highlight partnership benefits and testimonials on social media campaigns
    • Organise pre-event webinars or interviews featuring sponsors and partners

  • ⛳️ Strategy 2: Target AI researchers and academic institutions

    • Compile a list of major universities and academic institutions with strong AI departments
    • Craft and send formal invitation letters to department heads and influential professors
    • Offer special early-bird registration discounts for first 50 researcher sign-ups
    • Promote conference participation via academic journals and newsletters
    • Host an online information session about conference opportunities for researchers
    • Coordinate with universities for potential research paper presentations
    • Facilitate a digital platform for researchers to submit abstracts and papers
    • Engage student ambassadors to promote the conference at their universities
    • Use LinkedIn groups and academic forums to disseminate information
    • Feature accepted research titles on the conference website

  • ⛳️ Strategy 3: Execute a multi-channel digital marketing campaign

    • Develop a visually engaging conference website with registration capabilities
    • Implement a countdown timer and regularly update the website content
    • Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
    • Create a series of email newsletters to update and engage potential attendees
    • Use pay-per-click advertising to reach AI professionals globally
    • Implement search engine optimisation strategies to increase conference visibility
    • Design and distribute digital flyers and banners across AI forums and communities
    • Develop engaging content such as blogs and videos about AI trends and the conference
    • Engage influential AI bloggers and vlogs for endorsements
    • Establish a conference hashtag for social media engagement and tracking
marketing-planai-conferencemarketing-managerevent-coordinatormarketing-teamconference-organizing-team
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Strategies and tactics for creating Strategic Copy for Event Engagement

  • ⛳️ Strategy 1: Develop a future-forward theme

    • Research Maruti Suzuki's brand evolution and future goals
    • Investigate current automotive industry trends towards sustainability
    • Brainstorm theme ideas that reflect progress and partnership
    • Ensure the theme is visually appealing and translatable into visuals
    • Write a brief description of the proposed theme for approval
    • Create a visual concept board to encapsulate the theme
    • Prepare a presentation to showcase how the theme aligns with Maruti Suzuki 3.0
    • Develop tagline options in support of the alternative theme
    • Draft key messages that communicate the theme clearly
    • Gather feedback from stakeholders and refine the theme accordingly

  • ⛳️ Strategy 2: Craft effective MSVC app messages

    • Draft a short, engaging welcome message for the app homepage
    • Create messages introducing the MSVM 2025 theme articulately
    • Include elements of smart, seamless, and sustainable automotive solutions
    • Research Delhi’s cultural highlights to write an inviting exploratory message
    • Draft a thank-you message summarising conference highlights
    • Create an outline for post-event user engagement messages for the app
    • Ensure consistency of tone and branding across all messages
    • Include call-to-actions to boost engagement with app features
    • Test messages for clarity and engagement potential with sample users
    • Iterate on messages based on initial user feedback before full deployment

  • ⛳️ Strategy 3: Implement a content engagement plan for the app

    • Define content pillars, including Leadership Vision, Spotlight Vendors
    • Create a schedule for notifications based on user activity patterns
    • Develop interactive formats, such as polls and trivia questions
    • Plan for daily highlights to summarise each day’s key moments
    • Include speaker spotlights with background articles or videos
    • Utilise push notifications for on-site guidance and schedule updates
    • Implement post-event feedback forms to gather attendee insights
    • Coordinate with the tech team to set up photo gallery interactions
    • Create content for ‘City Moments’ to encourage local exploration
    • Monitor engagement analytics to refine strategies in real time
engagementsustainabilitycopywritercontent-strategistmarketing-teamtechnical-team
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Strategies and tactics for improving English speaking skills

  • ⛳️ Strategy 1: Immerse yourself in the language

    • Watch English movies and TV shows with subtitles
    • Listen to English podcasts and audiobooks daily
    • Read English books, newspapers, and articles
    • Surround yourself with English-speaking friends or communities
    • Join online forums or social media groups to practise English
    • Listen to English music and learn the lyrics
    • Set your electronic devices to English language
    • Follow English-speaking influencers and content creators
    • Attend English-speaking events or meetups in your city
    • Subscribe to an English language YouTube channel

  • ⛳️ Strategy 2: Practise speaking regularly

    • Join a language exchange or conversation group
    • Take part in online language learning platforms
    • Record yourself speaking and listen to the playback
    • Frequently practise speaking with a language tutor
    • Narrate your daily activities in English
    • Use language apps to practise speaking
    • Participate in English-speaking challenges or competitions
    • Speak to yourself in front of a mirror to build confidence
    • Engage in role-playing exercises such as ordering food or booking tickets
    • Ask friends or family members to help you practise

  • ⛳️ Strategy 3: Build a strong foundation in grammar and vocabulary

    • Study basic English grammar rules and structures
    • Learn a set number of new vocabulary words each day
    • Use flashcards or vocabulary apps for memorisation
    • Read grammar and vocabulary books targeted at beginners
    • Complete exercises from English language workbooks
    • Write sentences and short essays to apply new vocabulary and grammar
    • Ask for feedback on your writing and speaking from a native speaker
    • Play grammar and vocabulary games online or with friends
    • Engage in language courses or classes focusing on grammar and vocabulary
    • Take regular practice tests to track your progress
immersionpracticelanguage-tutornative-speakerlanguage-exchange-grouponline-learning-platform
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Strategies and tactics for signalling effectively

  • ⛳️ Strategy 1: Enhance your verbal communication skills

    • Practice active listening by focusing fully on the speaker and providing feedback
    • Use clear and concise language to convey your message
    • Tailor your tone and style of communication to your audience
    • Use open-ended questions to encourage dialogue and engagement
    • Summarise key points to confirm understanding
    • Avoid jargon and overly complex language unless necessary
    • Pay attention to the volume and pace of your speech
    • Incorporate storytelling to make ideas relatable
    • Seek feedback on your communication style from peers
    • Engage in public speaking or join a communication skills workshop

  • ⛳️ Strategy 2: Utilise non-verbal communication effectively

    • Make consistent eye contact to show engagement
    • Use gestures to emphasise key points
    • Maintain a good posture suggesting openness and confidence
    • Be mindful of facial expressions and align them with your message
    • Observe and adapt to the body language cues of others
    • Practise mirroring to create rapport with your audience
    • Use visual aids to enhance understanding of complex topics
    • Ensure your appearance is professional and appropriate for the context
    • Pay attention to physical distance which may impact comfort levels
    • Experiment with hand movements to maintain interest without distracting

  • ⛳️ Strategy 3: Refine your written communication

    • Organise information logically in your written material
    • Use bullet points and headings for clarity
    • Focus on brevity while maintaining the essential content
    • Proofread your work to eliminate grammatical and spelling errors
    • Utilise appropriate formatting to enhance readability
    • Incorporate feedback mechanisms like surveys or comment sections
    • Tailor your writing style to the medium (e.g., email vs report)
    • Use visuals like charts and graphs to support your message
    • Encourage responses and feedback to foster two-way communication
    • Analyze emails and messages for tone and respectfulness before sending
communicationsignallingcommunication-specialistpublic-speakercontent-creation-teamhuman-resources-team
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Strategies and tactics for upscaling a global mindful minimalism coaching practice

  • ⛳️ Strategy 1: Expand your digital presence

    • Develop a consistent content creation schedule focusing on topics related to minimalism, digital detox, and sustainability
    • Utilise online platforms like social media, webinars, and podcasts to reach a global audience
    • Create engaging and shareable content that encourages audience interaction and sharing
    • Collaborate with influencers and organisations aligned with sustainability and minimalism
    • Optimise your website for SEO with keywords related to your niche
    • Offer online workshops and courses that can be accessed by an international audience
    • Translate key content into multiple languages to reach non-English speaking audiences
    • Use email marketing to nurture your audience with regular updates and valuable insights
    • Host live online events to create a sense of community and direct engagement
    • Leverage paid advertising on social media to target specific demographics interested in minimalism and sustainability

  • ⛳️ Strategy 2: Establish international partnerships

    • Identify and reach out to non-profit organisations that align with the UN's Sustainable Development Goals
    • Collaborate with international speakers and coaches in the wellness, sustainability, and lifestyle sectors
    • Participate in international conferences and events to network and showcase your expertise
    • Form strategic alliances with businesses promoting sustainable practices
    • Develop joint programs with local organisations in various countries to tailor your offerings to cultural contexts
    • Offer guest blog posts and articles for international publications in relevant sectors
    • Engage with UN-based initiatives and projects to align your messaging and programs
    • Create an affiliate program for global ambassadors to promote your services worldwide
    • Partner with educational institutions to offer programs on minimalism and digital detox
    • Establish a framework for licensing your coaching methodology to international coaches

  • ⛳️ Strategy 3: Innovate your service offerings

    • Develop bespoke packages for individuals, groups, and corporate clients focused on digital detox and minimalism
    • Introduce virtual reality or augmented reality experiences to enrich your coaching sessions
    • Incorporate sustainable living practices as part of your minimalism coaching curriculum
    • Offer tiered subscription models with various levels of service and interaction
    • Provide personalised assessments and plans for individuals to measure progress and success
    • Create a membership community platform for ongoing interaction and support
    • Launch a 'Mindful Minimalism' app to reach a tech-savvy global audience
    • Offer retreats in diverse international locations, focusing on culture-specific minimalism approaches
    • Pilot interactive workshops with feedback loops to continually improve service offerings
    • Introduce a certification program for aspiring coaches to expand the reach and impact of your philosophy
minimalismsustainabilitydigital-marketerpartnership-managermarketing-teaminternational-collaboration-team
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Strategies and tactics for leveraging speaking events for job opportunities

  • ⛳️ Strategy 1: Enhance your personal brand as a speaker

    • Update your LinkedIn profile to highlight your expertise in collaboration and circularity
    • Create a professional website or page dedicated to your speaking engagements and expertise
    • Develop a signature talk that showcases your unique perspective on collaboration
    • Collect testimonials from past speaking engagements to build credibility
    • Record and share video clips of your talks on social media platforms
    • Engage actively with attendees post-event through networking and discussions
    • Collaborate with event organisers to receive professional photographs and recordings
    • Publish articles or blogs related to your talks and areas of expertise
    • Join speaking organisations or clubs in the Bay Area for networking opportunities
    • Offer a free consultation session for event attendees who express interest

  • ⛳️ Strategy 2: Leverage speaking events to showcase Leverage Lab and the Textile Lab

    • Introduce a case study related to Leverage Lab or Textile Lab in your presentations
    • Create visually appealing presentation materials that feature your consulting projects
    • Highlight your unique approaches and solutions provided by Leverage Lab during Q&A sessions
    • Distribute business cards with key service offerings of Leverage Lab
    • Promote upcoming speaking events through Leverage Lab's social media channels
    • Display the Leverage Lab and Textile Lab logos prominently in presentation materials
    • Offer workshops or follow-on sessions that delve deeper into your consulting services
    • Engage with event sponsors to explore potential partnerships and projects
    • Tailor your discussion points to include local Bay Area issues your labs can address
    • Discuss successful client outcomes attributed to your work with Leverage Lab

  • ⛳️ Strategy 3: Network strategically with event attendees and participants

    • Identify key stakeholders and potential clients attending the events
    • Reach out to connect with speakers and organisers before the event
    • Use personalised messages when networking after the event
    • Attend networking sessions and actively participate in discussions
    • Set up coffee meetings with interested parties post-event
    • Create a follow-up sequence to maintain connections made during events
    • Offer to collaborate on future events or projects with new contacts
    • Utilise LinkedIn to connect and engage with event attendees
    • Send thank-you notes to organisers and prominent participants
    • Request introductions to other potential clients in the attendees' networks
personal-brandingnetworkingconsultantspeakermarketing-teamevent-planning-team
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Strategies and tactics for building an Impactful Theatre Education Organisation

  • ⛳️ Strategy 1: Focus on Key Educational Themes

    • Identify and prioritise educational themes such as mental health, relationships, and financial literacy
    • Develop scripts that resonate with real-life stories and struggles
    • Engage experts in each field to ensure accurate and relatable content
    • Partner with human rights and mental health organisations
    • Create role-playing scenarios to demonstrate practical use of information
    • Adapt content to suit both rural and urban audiences
    • Create training material for teachers and facilitators
    • Leverage storytelling to convey cultural and moral lessons
    • Incorporate feedback from early test performances to refine content
    • Document and share success stories to promote the initiative

  • ⛳️ Strategy 2: Expand Visibility and Outreach

    • Start performances in local schools and community centres
    • Develop a solid online presence across YouTube, TikTok, and Facebook
    • Use WhatsApp groups to maintain engagement and spread messages
    • Create a drama-based book with skits and guidance for replication
    • Record simple videos or audios for wider dissemination
    • Collaborate with community radios for outreach in remote areas
    • Implement a ‘drama series’ format to maintain audience interest
    • Facilitate follow-up discussions post-performance for deeper understanding
    • Establish partnerships with educational and cultural entities
    • Encourage audience interaction through Q&A and feedback sessions

  • ⛳️ Strategy 3: Develop a Network of Collaborators and Ambassadors

    • Train a team of drama ambassadors within each targeted community
    • Identify and reach out to potential collaborators like UNESCO and UNICEF
    • Engage local community leaders for endorsement and venue access
    • Cultivate sponsors for financial and promotional support
    • Utilise peer networks in schools and colleges to expand reach
    • Invite recovered individuals to share real-life stories in performances
    • Establish a mentorship program for continuous skill building
    • Plan collaborative events with tech hubs for AI awareness
    • Incorporate local artists to add authenticity and diversity
    • Set up an advisory board with members from diverse backgrounds
theatre-educationcommunity-empowermentscriptwritercommunity-leaderoutreach-teamcontent-development-team
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How to track your Speaker strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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