The strategy involves crafting a detailed marketing plan for the AI Conference 2025 in Dubai, targeting AI researchers and professionals. The plan focuses on three key strategies. First, leveraging partnerships by collaborating with influential figures and organizations, such as the Minister of Artificial Intelligence and AI companies, to enhance event credibility and reach through co-marketing and promotions. For instance, the involvement of high-profile speakers and government endorsements can significantly boost interest.
The second strategy targets academics by engaging AI researchers and universities. This includes offering early-bird discounts, promoting through academic channels, and organizing sessions for research paper presentations. Engaging student ambassadors and using platforms like LinkedIn helps broaden reach.
The third aspect is executing a multi-channel digital marketing campaign. This includes developing a robust online presence via a dedicated conference website, social media advertisements, email newsletters, and SEO. Tactics like pay-per-click campaigns and influencer endorsements aim to attract a wider audience. Establishing a conference hashtag enhances social media engagement.
The strategies
⛳️ Strategy 1: Leverage influential partnerships and sponsorships
- Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
- Collaborate with AI-focused organisations for media partnerships and broader conference reach
- Secure sponsorship deals with leading AI companies to enhance credibility
- Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
- Involve high-profile main speakers in the marketing campaigns
- Utilise sponsorship logos across all promotional materials
- Create a dedicated webpage listing all sponsors and partners with links to their profiles
- Produce joint press releases with sponsors and partners to announce the event
- Highlight partnership benefits and testimonials on social media campaigns
- Organise pre-event webinars or interviews featuring sponsors and partners
⛳️ Strategy 2: Target AI researchers and academic institutions
- Compile a list of major universities and academic institutions with strong AI departments
- Craft and send formal invitation letters to department heads and influential professors
- Offer special early-bird registration discounts for first 50 researcher sign-ups
- Promote conference participation via academic journals and newsletters
- Host an online information session about conference opportunities for researchers
- Coordinate with universities for potential research paper presentations
- Facilitate a digital platform for researchers to submit abstracts and papers
- Engage student ambassadors to promote the conference at their universities
- Use LinkedIn groups and academic forums to disseminate information
- Feature accepted research titles on the conference website
⛳️ Strategy 3: Execute a multi-channel digital marketing campaign
- Develop a visually engaging conference website with registration capabilities
- Implement a countdown timer and regularly update the website content
- Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
- Create a series of email newsletters to update and engage potential attendees
- Use pay-per-click advertising to reach AI professionals globally
- Implement search engine optimisation strategies to increase conference visibility
- Design and distribute digital flyers and banners across AI forums and communities
- Develop engaging content such as blogs and videos about AI trends and the conference
- Engage influential AI bloggers and vlogs for endorsements
- Establish a conference hashtag for social media engagement and tracking
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
