The strategy of leveraging speaking events for job opportunities focuses on utilizing public speaking engagements to gain work prospects for Leverage Lab in the Bay Area. The initial approach is to enhance your personal brand as a speaker, through actions like updating your LinkedIn profile to emphasize expertise in collaboration and circularity, as well as creating a dedicated website to showcase your speaking engagements. For example, sharing video clips of your talks on social media and engaging with attendees post-event through networking can amplify your visibility.
Another aspect of the strategy is to leverage these speaking opportunities to promote the consulting work of Leverage Lab and Textile Lab. This includes introducing case studies in presentations, sharing visually appealing materials, and openly discussing successful client outcomes during Q&A sessions. Highlighting your unique approaches during these engagements helps in associating your name with innovative solutions.
The third element in the strategy involves strategic networking with event attendees and participants. Key steps involve identifying potential stakeholders, connecting with them before events, and following up post-event to forge lasting relationships. Utilizing LinkedIn to maintain connections and arranging coffee meetings with interested parties expands your network and increases the likelihood of securing consultations.
The strategies
⛳️ Strategy 1: Enhance your personal brand as a speaker
- Update your LinkedIn profile to highlight your expertise in collaboration and circularity
- Create a professional website or page dedicated to your speaking engagements and expertise
- Develop a signature talk that showcases your unique perspective on collaboration
- Collect testimonials from past speaking engagements to build credibility
- Record and share video clips of your talks on social media platforms
- Engage actively with attendees post-event through networking and discussions
- Collaborate with event organisers to receive professional photographs and recordings
- Publish articles or blogs related to your talks and areas of expertise
- Join speaking organisations or clubs in the Bay Area for networking opportunities
- Offer a free consultation session for event attendees who express interest
⛳️ Strategy 2: Leverage speaking events to showcase Leverage Lab and the Textile Lab
- Introduce a case study related to Leverage Lab or Textile Lab in your presentations
- Create visually appealing presentation materials that feature your consulting projects
- Highlight your unique approaches and solutions provided by Leverage Lab during Q&A sessions
- Distribute business cards with key service offerings of Leverage Lab
- Promote upcoming speaking events through Leverage Lab's social media channels
- Display the Leverage Lab and Textile Lab logos prominently in presentation materials
- Offer workshops or follow-on sessions that delve deeper into your consulting services
- Engage with event sponsors to explore potential partnerships and projects
- Tailor your discussion points to include local Bay Area issues your labs can address
- Discuss successful client outcomes attributed to your work with Leverage Lab
⛳️ Strategy 3: Network strategically with event attendees and participants
- Identify key stakeholders and potential clients attending the events
- Reach out to connect with speakers and organisers before the event
- Use personalised messages when networking after the event
- Attend networking sessions and actively participate in discussions
- Set up coffee meetings with interested parties post-event
- Create a follow-up sequence to maintain connections made during events
- Offer to collaborate on future events or projects with new contacts
- Utilise LinkedIn to connect and engage with event attendees
- Send thank-you notes to organisers and prominent participants
- Request introductions to other potential clients in the attendees' networks
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
