The strategy for enhancing event engagement at the Maruti Suzuki Vendor Conference 2025 focuses on crafting tailored content and maintaining thematic consistency within the MSVC app. The approach involves developing a future-forward theme that aligns with Maruti Suzuki's brand evolution, such as focusing on sustainability and progress. For example, creating visuals and taglines that echo these themes ensures stakeholders are engaged and supportive. Additionally, crafting effective app messages is crucial; this includes welcome messages, conference highlights, and engaging content that reflects Delhi's cultural allure. Lastly, implementing a robust content engagement plan, including interactive formats and speaker spotlights, is vital to maintain attendee interest throughout the event.
The strategies
⛳️ Strategy 1: Develop a future-forward theme
- Research Maruti Suzuki's brand evolution and future goals
- Investigate current automotive industry trends towards sustainability
- Brainstorm theme ideas that reflect progress and partnership
- Ensure the theme is visually appealing and translatable into visuals
- Write a brief description of the proposed theme for approval
- Create a visual concept board to encapsulate the theme
- Prepare a presentation to showcase how the theme aligns with Maruti Suzuki 3.0
- Develop tagline options in support of the alternative theme
- Draft key messages that communicate the theme clearly
- Gather feedback from stakeholders and refine the theme accordingly
⛳️ Strategy 2: Craft effective MSVC app messages
- Draft a short, engaging welcome message for the app homepage
- Create messages introducing the MSVM 2025 theme articulately
- Include elements of smart, seamless, and sustainable automotive solutions
- Research Delhi’s cultural highlights to write an inviting exploratory message
- Draft a thank-you message summarising conference highlights
- Create an outline for post-event user engagement messages for the app
- Ensure consistency of tone and branding across all messages
- Include call-to-actions to boost engagement with app features
- Test messages for clarity and engagement potential with sample users
- Iterate on messages based on initial user feedback before full deployment
⛳️ Strategy 3: Implement a content engagement plan for the app
- Define content pillars, including Leadership Vision, Spotlight Vendors
- Create a schedule for notifications based on user activity patterns
- Develop interactive formats, such as polls and trivia questions
- Plan for daily highlights to summarise each day’s key moments
- Include speaker spotlights with background articles or videos
- Utilise push notifications for on-site guidance and schedule updates
- Implement post-event feedback forms to gather attendee insights
- Coordinate with the tech team to set up photo gallery interactions
- Create content for ‘City Moments’ to encourage local exploration
- Monitor engagement analytics to refine strategies in real time
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
