The strategy focuses on developing an outreach plan for a deep-tech accelerator climate impact program. It revolves around three main approaches: establishing an online presence, forging strategic partnerships, and engaging with offline communities. Establishing an online presence involves creating a dedicated website, maintaining social media profiles, and producing content like blog posts and videos to engage the target audience. For example, launching an online ad campaign can greatly boost visibility.
Forging partnerships involves collaboration with leading incubators, universities, and industry associations. Hosting joint workshops or events with partners can foster innovation and attract startups. Finally, engaging offline includes organizing roadshows and attending major conferences. For instance, roadshows offer direct interaction with startups, enhancing the program's visibility.
The strategies
⛳️ Strategy 1: Establish online presence
- Develop a dedicated website for the programme highlighting benefits and success stories
- Create and maintain active profiles on LinkedIn, Twitter, and relevant tech forums
- Publish regular blog posts and articles on climate impact topics relevant to deep-tech
- Launch a targeted online advertisement campaign on professional networks
- Participate in relevant online webinars and virtual conferences as speakers or sponsors
- Create engaging video content showcasing the programme's impact and opportunities
- Collaborate with influencers in the deep-tech and climate impact spaces for promotions
- Invite startups and stakeholders to online networking events organised by the programme
- Implement an email marketing campaign to target potential startups and partners
- Regularly update online content with news, achievements, and upcoming events
⛳️ Strategy 2: Forge partnerships with established networks
- Identify and reach out to leading incubators and accelerators for potential collaboration
- Seek endorsements and testimonials from prominent figures in deep-tech and climate spaces
- Partner with universities and research institutions working on climate technologies
- Collaborate with industry associations and non-profits for shared initiatives
- Host joint workshops or hackathons with partner organisations to attract startups
- Attend networking events and meetups held by partners to connect with stakeholders
- Invite partners to co-host events and conferences for greater programme visibility
- Develop and circulate informational materials through partners' distribution channels
- Offer programme-specific webinars or training sessions to partner organisations
- Maintain regular communication and updates with partners about programme progress
⛳️ Strategy 3: Engage with offline communities
- Organise roadshows in key tech hubs to meet with startups and stakeholders directly
- Attend and exhibit at major deep-tech conferences and climate impact summits
- Facilitate networking events and roundtables with regional startup communities
- Schedule one-on-one meetings with potential startups and partners to discuss collaborations
- Distribute printed collateral such as brochures and flyers at relevant events
- Host in-person information sessions or open houses to present the programme
- Collaborate with local government bodies to support regional startups
- Sponsor offline events and competitions related to climate innovation
- Create partnerships with coworking spaces to increase programme reach
- Engage with local media to cover programme events and milestones
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
