Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Market Share

What is Market Share strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Share strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Share strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Share strategy examples

We've added many examples of Market Share tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for growing E-commerce Market Share

  • ⛳️ Strategy 1: Improve online marketing campaigns

    • Optimise social media advertising to target key demographics
    • Implement retargeting ads to increase conversion rates
    • Collaborate with influencers to promote products
    • Invest in high-quality content marketing, including blogs and videos
    • Utilise SEO techniques to improve search engine rankings
    • Create email marketing campaigns tailored to customer segments
    • Use data analytics to refine and personalise marketing messages
    • Run limited-time promotions and discounts on popular items
    • Leverage customer testimonials and reviews in campaigns
    • Explore paid search marketing to capture more traffic

  • ⛳️ Strategy 2: Enhance the customer shopping experience

    • Redesign the website for a more user-friendly interface
    • Streamline the checkout process to minimise cart abandonment
    • Implement a robust customer service live chat feature
    • Offer multiple payment options to cater to diverse preferences
    • Introduce a loyalty programme to reward repeat purchases
    • Provide detailed product descriptions and high-quality images
    • Ensure mobile compatibility for a seamless shopping experience
    • Offer free shipping or low-cost shipping options
    • Create a comprehensive FAQ section to address common inquiries
    • Continuously collect and act on customer feedback to improve

  • ⛳️ Strategy 3: Expand product range and partnerships

    • Conduct market research to identify high-demand products
    • Introduce new product categories to attract a wider audience
    • Partner with complementary brands for co-marketing opportunities
    • Negotiate exclusive deals with suppliers to offer unique items
    • Develop private label products to differentiate from competitors
    • Implement a pre-order system for upcoming products
    • Offer limited edition or seasonal products to create urgency
    • Attend industry trade shows to discover new products and partners
    • Build relationships with wholesalers and distributors for better terms
    • Launch a referral programme to incentivise word-of-mouth marketing
e-commercemarket-sharemarketing-managercustomer-experience-specialistmarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for increasing share of voice

  • ⛳️ Strategy 1: Enhance content marketing

    • Develop a content calendar with weekly blog posts
    • Create high-quality, SEO-optimised articles
    • Include multimedia elements such as videos and infographics
    • Promote content through social media channels
    • Collaborate with industry influencers for guest posts
    • Regularly update older content to keep it relevant
    • Use paid promotions to boost content reach
    • Encourage user-generated content and testimonials
    • Analyse competitors' content strategies
    • Monitor content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media marketing

    • Identify key social media platforms for your industry
    • Engage regularly with followers and respond to comments
    • Create a mix of promotional and value-added posts
    • Use targeted ads to reach specific audience segments
    • Run social media contests and giveaways
    • Collaborate with influencers for sponsored posts
    • Use analytics to track engagement and adjust strategies
    • Share customer success stories and case studies
    • Participate in relevant social media groups and forums
    • Schedule regular live sessions to engage directly with your audience

  • ⛳️ Strategy 3: Boost public relations efforts

    • Develop a list of key media contacts in your industry
    • Write and distribute press releases for company news
    • Pitch story ideas to industry-specific publications
    • Arrange interviews with company spokespeople
    • Participate in industry events and conferences
    • Submit opinion pieces and articles to relevant media outlets
    • Use PR tools to monitor media coverage and sentiment
    • Create a media kit with essential company information
    • Develop relationships with journalists and bloggers
    • Track and measure the impact of PR activities
content-marketingsocial-mediacontent-creatorpublic-relations-specialistmarketing-teampr-team
Implement these strategies

Strategies and tactics for gaining market share in compute for AMD against Intel for data center virtualisation workloads

  • ⛳️ Strategy 1: Enhance product offerings

    • Identify gaps in the current product lineup compared to Intel
    • Invest in research to develop advanced processors tailored for virtualisation workloads
    • Ensure competitive pricing to attract price-sensitive customers
    • Improve energy efficiency of AMD processors to appeal to data centers
    • Enhance support and optimisation for popular hypervisors like VMware and Hyper-V
    • Accelerate development cycles to bring new innovations to market quickly
    • Collaborate with data center customers to gather feedback for new features
    • Create specialised SKUs for high-demand data center applications
    • Expand GPU capabilities to complement CPU offerings in virtualised environments
    • Maintain a strong focus on security features to protect virtualised workloads

  • ⛳️ Strategy 2: Build strategic partnerships

    • Partner with leading data center operators to showcase AMD's solutions
    • Collaborate with major cloud service providers to offer AMD-powered instances
    • Engage with leading hypervisor vendors for optimised AMD performance
    • Develop co-marketing campaigns with software partners specialising in virtualisation
    • Sponsor data center industry events to raise AMD's profile in the sector
    • Create joint venture opportunities with complementary tech companies
    • Work with system integrators to streamline deployment of AMD solutions
    • Launch pilot projects with key industry players to demonstrate value
    • Negotiate discounts for bulk purchases to incentivise adoption
    • Continuously assess partnership effectiveness and make necessary adjustments

  • ⛳️ Strategy 3: Execute targeted marketing campaigns

    • Identify key decision-makers within target accounts and focus efforts there
    • Highlight AMD's unique selling points in virtualisation through case studies
    • Run digital advertising campaigns targeting data center operators
    • Use social media platforms to engage directly with technical communities
    • Host webinars and workshops demonstrating AMD's capabilities in virtualisation
    • Produce content comparing AMD and Intel processors for virtualisation workloads
    • Offer trial programmes to allow customers to test AMD products risk-free
    • Engage with industry influencers to amplify AMD's messaging
    • Develop customer testimonials and success stories to build credibility
    • Utilise SEO strategies to enhance visibility for searches related to data center virtualisation
market-sharevirtualisationproduct-developermarketing-specialistresearch-and-developmentstrategic-partnerships
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for capturing more market share by providing better customer experience and lowering prices

  • ⛳️ Strategy 1: Enhance customer experience

    • Conduct customer satisfaction surveys to understand current pain points
    • Implement a robust customer service training programme for all staff
    • Introduce a loyalty programme to reward repeat customers
    • Ensure a responsive customer support system with multiple channels (phone, email, chat)
    • Regularly collect feedback and make improvements based on customer suggestions
    • Streamline the checkout process to make it as quick and easy as possible
    • Utilise CRM software to personalise customer interactions
    • Organise regular webinars or Q&A sessions to educate customers about products
    • Ensure a user-friendly website with easy navigation and relevant information
    • Conduct regular audits of customer service processes to identify areas for improvement

  • ⛳️ Strategy 2: Implement competitive pricing strategies

    • Conduct market research to understand competitors' pricing strategies
    • Analyze cost structures to identify areas to reduce expenses
    • Introduce limited-time offers and discounts to attract new customers
    • Regularly review pricing strategies to ensure competitiveness
    • Develop a value-based pricing model to showcase the benefits of the product
    • Implement a price match guarantee to assure customers of the best price
    • Use dynamic pricing tools to adjust prices based on market demand
    • Bundle products or services to provide better value for money
    • Communicate the value of lower prices to existing and potential customers through various channels
    • Monitor the impact of price changes on sales and market share and adjust accordingly

  • ⛳️ Strategy 3: Boost brand loyalty and community

    • Create a brand ambassador programme to engage passionate customers
    • Encourage user-generated content and testimonials to build trust
    • Establish a community forum for customers to share experiences and tips
    • Hold regular events (online and offline) to build a community around the brand
    • Offer exclusive access to new products and beta programmes for loyal customers
    • Develop a referral programme to incentivise existing customers to bring in new ones
    • Enhance social media presence to interact with and engage customers
    • Collaborate with influencers and partners to extend brand reach
    • Create and share educational content related to the products
    • Monitor and engage with customer reviews and feedback on various platforms
customer-experiencepricing-strategiescustomer-service-representativemarket-researchercustomer-support-teammarketing-team
Implement these strategies

Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
Implement these strategies

Strategies and tactics for utilising Football Metaphors to Manage an Investment Portfolio

  • ⛳️ Strategy 1: Balance offensive and defensive plays

    • Identify high-growth stocks like selecting star forwards
    • Include dividend-paying stocks as defenders for stability
    • Diversify investments across sectors like a varied team line-up
    • Mix tech and healthcare stocks to spread risk
    • Research management teams to find strong leaders as team captains
    • Implement a rotational investment strategy similar to player rotations
    • Regularly review portfolio performance with team huddle simulations
    • Apply the Executive-Investment Coach (EIC) top-down approach
    • Conduct macroeconomic analysis like assessing the playing field
    • Stay informed on global economic trends like watching global soccer tournaments

  • ⛳️ Strategy 2: Choose strong economies and companies

    • Select portfolios spread across promising economies like US and India
    • Identify stocks based on their economic growth potential
    • Focus on companies with growing capital per worker
    • Measure steady capital-output ratios over time
    • Evaluate ROE figures, prioritising those above 30%
    • Choose companies based on PE and PB ratios fitting desired criteria
    • Consider monetary policy impacts on sectors like banking and finance
    • Incorporate valuation factors across multiple categories
    • Assess investor sentiment for market timing
    • Monitor geopolitics to exploit industry-specific opportunities

  • ⛳️ Strategy 3: Engage in team-based decision-making

    • Conduct daily team meetings to discuss and deliberate over options
    • Utilise a structured ideation phase for stock selection input
    • Allocate roles within the team for sector-based research
    • Select top competitors of the chosen stocks for analysis
    • Analyse financial statements and ratios for decision making
    • Use technical chart trends for short-term investment forecasts
    • Utilise a custom screener for long-term investment options
    • Discuss and resolve conflicting opinions during team meetings
    • Simulate portfolio testing through various economic scenarios
    • Define a clear process from industry selection to stock segregation
investment-diversificationfootball-metaphorsinvestorfinancial-analystinvestment-management-teameconomic-analysis-team
Implement these strategies

Strategies and tactics for revamping fuel franchise network strategy

  • ⛳️ Strategy 1: Optimise pricing and rebates

    • Conduct a comprehensive pricing analysis to identify optimal fuel pricing strategies
    • Implement tiered rebate structures based on performance metrics to incentivise high-performing franchisees
    • Negotiate revised rebate terms with franchise partners to align expectations with profitability targets
    • Develop tailored pricing models for B2B customers to secure long-term contracts while maintaining margins
    • Utilise data analytics to dynamically adjust pricing in response to market conditions
    • Set thresholds for minimum sales volume to qualify for rebates, encouraging sales growth
    • Regularly review and adjust rebate schemes to ensure they align with current market demands
    • Educate franchisees on market-driven pricing strategies and their impact on profitability
    • Introduce loyalty programs for end customers to increase fuel sales volume
    • Monitor competitors' pricing strategies regularly to maintain a competitive edge

  • ⛳️ Strategy 2: Enhance operational efficiency

    • Conduct operational audits at all franchise locations to identify inefficiencies
    • Implement standardised operating procedures to ensure consistent service delivery
    • Boost fuel efficiency and reduce wastage through staff training and technology
    • Invest in technology to automate routine processes and reduce operational costs
    • Encourage franchisees to adopt flexible work arrangements to optimise staffing
    • Set up a centralised system for inventory management to ensure optimal stock levels
    • Explore alternative energy offerings to reduce dependency on traditional fuels
    • Conduct quarterly meetings with franchisees to discuss operational improvements
    • Establish key performance indicators (KPIs) to track operational effectiveness
    • Facilitate knowledge sharing between high-performing franchises and those with room for improvement

  • ⛳️ Strategy 3: Diversify revenue streams

    • Explore partnerships to offer additional services such as car wash, convenience stores, or electric vehicle charging
    • Introduce cross-promotional deals with local businesses to attract more foot traffic
    • Encourage franchisees to diversify their offering with value-added services
    • Develop training programs for franchisees to enhance customer service and upselling skills
    • Use customer data to identify trends and develop new products or services
    • Offer customisable services to meet specific consumer preferences and increase customer base
    • Leverage digital marketing to promote additional services and reach wider audiences
    • Host community events or workshops at stations to enhance local engagement
    • Implement loyalty programs to encourage repeat business
    • Evaluate underutilised assets for potential new revenue opportunities
fuel-pricingoperational-efficiencyfranchise-managerpricing-analystmarketing-teamoperations-team
Implement these strategies

Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
Implement these strategies

Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
Implement these strategies

How to track your Market Share strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability