The strategy for "Gaining union market share" focuses on increasing the presence and influence of the union within the industry. It entails three main strategies, each with specific action items. First, enhancing member benefits involves surveying current needs and developing new programs. For example, launching a referral program and hosting webinars can attract and educate potential members.
Second, strengthening employer relationships includes forming partnerships and developing workforce programs. Scheduling meetings to discuss mutual goals fosters collaboration, while organizing networking events can connect employers and union representatives.
Lastly, expanding outreach and visibility uses targeted advertising and collaboration with influencers. Participating in trade shows and maintaining an active social media presence are practical steps to improve the union's visibility.
The strategies
⛳️ Strategy 1: Enhance member benefits
- Conduct a survey to identify current member needs
- Develop new benefit programs that address identified needs
- Create a marketing campaign to promote new and existing benefits
- Collaborate with partners to provide discounts on relevant services
- Launch a referral program encouraging current members to recruit
- Host informational webinars to educate on benefit offerings
- Distribute a monthly newsletter highlighting benefit success stories
- Implement feedback channels for continuous benefit improvement
- Align benefit programs with industry trends and standards
- Track benefit utilisation rates to measure impact
⛳️ Strategy 2: Strengthen employer relationships
- Identify key employers within the industry for potential partnerships
- Schedule meetings to discuss mutual goals and collaboration opportunities
- Develop promotional materials focused on partnership advantages
- Offer customised workforce development programmes to employers
- Form joint committees with employers to address common challenges
- Provide employers with regular updates on industry trends and insights
- Recognise and award supportive employers publicly
- Develop a feedback system for employers to voice their needs
- Organise networking events for employers and union representatives
- Track partnership outcomes to assess effectiveness
⛳️ Strategy 3: Expand outreach and visibility
- Identify key advertising channels in the industry
- Develop eye-catching and informative advertising content
- Collaborate with industry influencers for wider reach
- Participate in industry trade shows and conferences
- Utilise social media platforms to engage potential members
- Distribute informational content in relevant industry publications
- Launch a targeted digital marketing campaign
- Build a strong presence in industry-specific online communities
- Create success story videos of union member experiences
- Monitor outreach campaign results to refine strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
