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2 strategies and tactics for Merchandising

What is Merchandising strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Merchandising strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Merchandising strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Merchandising strategy examples

You will find in the next section many different Merchandising tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Cremation Products Strategy

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current trends in cremation products and services in Australia
    • Identify key competitors and their market positioning
    • Analyse the current market size and forecast growth opportunities
    • Understand customer preferences and emerging needs in cremation services
    • Evaluate the regulatory landscape impacting the cremation industry
    • Identify potential partners and suppliers for cremation products
    • Assess the impact of environmental and cultural factors on cremation preferences
    • Create a matrix of competitor strengths and weaknesses
    • Analyse pricing strategies within the sector
    • Profile ideal customer segments and buyer personas

  • ⛳️ Strategy 2: Differentiate product offerings

    • Develop unique product features that address unmet needs in the market
    • Create a distinct brand narrative that resonates with target customers
    • Offer personalised and customisable product options
    • Develop sustainable and eco-friendly product lines
    • Include a range of price points to appeal to diverse market segments
    • Utilise high-quality materials to enhance product differentiation
    • Focus on exceptional customer service and support
    • Highlight innovation through product design and functionality
    • Leverage marketing to communicate product differentiation
    • Explore collaborations with artisans for exclusive product designs

  • ⛳️ Strategy 3: Leverage direct-to-consumer tools

    • Develop a strong online presence through a user-friendly e-commerce platform
    • Utilise social media to engage with and build a community around the brand
    • Implement digital marketing strategies such as SEO and pay-per-click advertising
    • Use data analytics to understand customer behaviour and refine marketing strategies
    • Create engaging content that educates and informs customers about offerings
    • Offer virtual consultations to guide customers in their purchase decisions
    • Introduce online customer reviews and testimonials to build trust
    • Implement an email marketing campaign to nurture leads and retain customers
    • Provide easily accessible online customer support
    • Continuously optimise the online shopping experience based on customer feedback
cremation-productsmarket-differentiationmarket-analystproduct-designermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for enhancing Average Bill Value at Pharmacy

  • ⛳️ Strategy 1: Optimise product placement for upsell and cross-sell

    • Identify high-margin products that complement best-sellers for placement proximity
    • Reorganise shelves to strategically position complementary products next to frequently purchased items
    • Utilise special displays to promote high-margin or underperforming categories
    • Use visible signage highlighting product benefits and complementary products
    • Create bundled product promotions that offer a perceived discount for buying more
    • Train staff to naturally suggest related products during purchase
    • Monitor customer flow to place essential products at the back, exposing customers to more items
    • Rotate products in positions to test performance of different placements
    • Setup dedicated zones for chronic and high-value customer needs with relevant products
    • Regularly refresh displays to keep customer interest and draw attention

  • ⛳️ Strategy 2: Build personalised engagement strategies for chronic and super users

    • Segment customer database into chronic users and high-value customers based on purchase history
    • Develop a rewards program tailored to encourage higher spending from chronic customers
    • Offer exclusive preview or early access to new products for high-value customers
    • Utilise direct communication channels, such as SMS or email, to share personalised promotions
    • Equip staff with customer profiles to provide tailored in-store recommendations
    • Organise special events or workshops focused on managing chronic conditions with expert talks
    • Implement a feedback loop where chronic customers can suggest new product or service needs
    • Run regular customer satisfaction surveys to identify areas of improvement
    • Use data analytics to predict and prepare for seasonal high-demand products for these groups
    • Set up a referral program encouraging high-value customers to introduce new clients

  • ⛳️ Strategy 3: Leverage small space for effective category discovery

    • Conduct a layout audit to ensure high-traffic items lead customers deeper into the store
    • Introduce digital kiosks or tablets to guide customers through product categories and offers
    • Highlight new or underperformed categories with themed weeks or displays
    • Arrange a rotating 'spotlight' section with new or promotional products at the checkout counter
    • Incorporate scent marketing or audio cues to draw attention to specific areas
    • Allocate a 'question of the day' board inviting interaction about less-known products
    • Create quick reference guides or pamphlets on categories that often correlate with chronic conditions
    • Promote lesser-known categories via loyalty program points rewards for their purchase
    • Facilitate staff training to ensure they can guide customers through discovery effectively
    • Ensure clutter-free environments using vertical displays to optimise space
upsellingengagementcustomer-servicesales-associatemarketingmerchandising
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How to track your Merchandising strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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