Get Tability: OKRs that don't suck | Learn more →

2 strategies and tactics for Digital Screens

What is Digital Screens strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Digital Screens strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Screens strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Screens strategy examples

You will find in the next section many different Digital Screens tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for improving tenant and visitor engagement through digital screens

  • ⛳️ Strategy 1: Maximise advertising space opportunities

    • Assess high-traffic areas for prime digital screen placements
    • Establish partnerships with local businesses for advertising content
    • Utilise data analytics to determine peak advertising times
    • Create tiered advertising packages for potential advertisers
    • Schedule regular content updates to keep ads relevant
    • Integrate interactive features to increase engagement
    • Utilise rotating ads to display multiple advertisers
    • Monitor advertising performance metrics weekly
    • Develop bundled packages with combined indoor and outdoor spaces
    • Provide advertisers with a comprehensive performance report monthly

  • ⛳️ Strategy 2: Enhance property precinct experiences

    • Install wayfinding screens at key junctions for easier navigation
    • Develop a digital events calendar displayed prominently
    • Feature community content and announcements regularly
    • Implement interactive maps on digital kiosks
    • Display real-time public transport schedules and updates
    • Set up screens in residential areas with local news and weather
    • Offer informational content for hospitality guests on screens
    • Facilitate screen-based loyalty programmes for retail sections
    • Engage tenants in content creation for screens
    • Monitor feedback through surveys to improve digital screen content

  • ⛳️ Strategy 3: Drive tenant and customer engagement

    • Set up interactive displays for customer participation
    • Utilise screen-based games or competitions with prizes
    • Incorporate social media feeds to engage audiences
    • Introduce a digital concierge service for visitor support
    • Display testimonials and reviews on screens to build trust
    • Facilitate tenant promotions and announcements via screens
    • Use screens to highlight sustainability initiatives within the precinct
    • Broadcast live events or performances on outdoor screens
    • Create digital art showcases to enhance aesthetic value
    • Collect and analyse data on screen interaction to optimise engagement strategies
digital-screensengagementdigital-marketing-managerproperty-manageradvertising-teamit-support-team
Implement these strategies

Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
Implement these strategies

How to track your Digital Screens strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability