The strategy focuses on enhancing tenant and visitor engagement in a multi-use property precinct by leveraging digital screens. By placing screens in high-traffic areas and partnering with local businesses, the strategy aims to maximize advertising opportunities. For example, data analytics can determine peak times for ads, attracting more viewers and increasing revenue through tiered advertising packages.
The experience within the property precinct is enriched by digital elements such as wayfinding screens, event calendars, and interactive maps. This approach not only makes navigation simpler but also creates a connected community through regular updates on local news and transportation schedules.
Engaging tenants and visitors is achieved through interactive displays and social media integration. Digital games, competitions, and a digital concierge service enhance visitor participation. Screens also support sustainability narratives and broadcast live events, thus fostering a sense of community.
The strategies
⛳️ Strategy 1: Maximise advertising space opportunities
- Assess high-traffic areas for prime digital screen placements
- Establish partnerships with local businesses for advertising content
- Utilise data analytics to determine peak advertising times
- Create tiered advertising packages for potential advertisers
- Schedule regular content updates to keep ads relevant
- Integrate interactive features to increase engagement
- Utilise rotating ads to display multiple advertisers
- Monitor advertising performance metrics weekly
- Develop bundled packages with combined indoor and outdoor spaces
- Provide advertisers with a comprehensive performance report monthly
⛳️ Strategy 2: Enhance property precinct experiences
- Install wayfinding screens at key junctions for easier navigation
- Develop a digital events calendar displayed prominently
- Feature community content and announcements regularly
- Implement interactive maps on digital kiosks
- Display real-time public transport schedules and updates
- Set up screens in residential areas with local news and weather
- Offer informational content for hospitality guests on screens
- Facilitate screen-based loyalty programmes for retail sections
- Engage tenants in content creation for screens
- Monitor feedback through surveys to improve digital screen content
⛳️ Strategy 3: Drive tenant and customer engagement
- Set up interactive displays for customer participation
- Utilise screen-based games or competitions with prizes
- Incorporate social media feeds to engage audiences
- Introduce a digital concierge service for visitor support
- Display testimonials and reviews on screens to build trust
- Facilitate tenant promotions and announcements via screens
- Use screens to highlight sustainability initiatives within the precinct
- Broadcast live events or performances on outdoor screens
- Create digital art showcases to enhance aesthetic value
- Collect and analyse data on screen interaction to optimise engagement strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
