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10 strategies and tactics for Cross Platform

What is Cross Platform strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Cross Platform strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Cross Platform strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Cross Platform strategy examples

You will find in the next section many different Cross Platform tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for refreshing the 'Love Shouldn't Hurt' Campaign

  • ⛳️ Strategy 1: Optimise media mix

    • Conduct a thorough analysis of audience media consumption habits
    • Allocate budget to a balanced mix of high-impact traditional and digital channels
    • Leverage programmatic advertising to target niche demographics efficiently
    • Negotiate value-added deals with media partners for additional exposure
    • Utilise radio and local newspapers to reach communities with limited digital access
    • Incorporate TV spots during community-focused programming
    • Develop short, impactful video content for social media platforms
    • Utilise email newsletters to reach existing supporters and amplify messaging
    • Schedule campaign launches at high-traffic media times
    • Track success metrics and adjust the budget allocation accordingly

  • ⛳️ Strategy 2: Foster cross-platform conversations

    • Create an interactive hashtag challenge on popular social media platforms
    • Partner with influencers to share personal stories and engage followers
    • Host a virtual panel discussion with experts, survivors, and campaign spokespeople
    • Develop user-generated content initiatives that encourage personal sharing
    • Utilise social listening tools to monitor and participate in relevant conversations
    • Incorporate call-to-action messages that encourage public discourse
    • Engage with online communities and support groups related to campaign topics
    • Launch a campaign blog series to drive detailed engagement with topics
    • Coordinate with allied organisations for cross-promotion opportunities
    • Conduct regular Q&A sessions on live platforms to maintain active dialogue

  • ⛳️ Strategy 3: Leverage innovations and free opportunities

    • Implement augmented reality experiences that convey campaign messages
    • Create a mini-docu-series released on free video platforms for storytelling depth
    • Use guerrilla marketing techniques in public spaces for impactful visuals
    • Partner with schools and universities for educational seminar opportunities
    • Participate in public events to distribute campaign merchandise
    • Align with national or international observances focusing on related themes
    • Use petitions or pledge drives to build community ownership of the campaign
    • Host contests or giveaways that align with campaign values to boost engagement
    • Utilise open-source platforms to release campaign materials for wider reach
    • Engage with media outlets for earned media opportunities by providing expert insights
campaign-reachmedia-mixinfluencercampaign-spokespersonmarketing-teammedia-partners
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Strategies and tactics for creating a Collaborative Advertising Solution

  • ⛳️ Strategy 1: Leverage cross-platform campaigns

    • Identify key target audience segments that overlap both companies
    • Develop integrated marketing messages suited for cross-platform channels
    • Create bundled advertising packages to offer exclusive deals across platforms
    • Design synchronised campaigns that appear simultaneously on transit and broadcast mediums
    • Use data analytics to track cross-platform campaign effectiveness
    • Collaborate with media planners to ensure optimal scheduling of advertisements
    • Establish a joint creative team to produce cohesive content for all platforms
    • Provide training for marketing teams on cross-platform strategies and tools
    • Offer flexible pricing models based on client needs and platform reach
    • Conduct regular reviews of campaign performance to make data-driven adjustments

  • ⛳️ Strategy 2: Create omni-channel engagement experiences

    • Develop an interactive mobile app to integrate with advertising content
    • Incorporate QR codes on transit advertisements that link to broadcaster content
    • Organise themed events or contests that are promoted across all platforms
    • Sync audio-visual content from the broadcaster with transit ads for a seamless experience
    • Utilise social media channels to amplify the reach of integrated campaigns
    • Promote user-generated content by engaging audiences in challenges
    • Broadcast live feed segments on buses and trains from the nation's TV news
    • Feature popular radio DJs and acting talents on transit advertising assets
    • Develop gamification elements to involve the audience in the campaign
    • Collaborate on a loyalty program that elevates audience interaction

  • ⛳️ Strategy 3: Enhance audience data utilisation

    • Merge audience data sets to create a comprehensive consumer profile
    • Conduct joint market research to identify emerging advertising trends
    • Employ ai-driven analytics tools to predict audience behaviours and preferences
    • Use geo-targeting features on transit platforms to deliver localized content
    • Segment audiences based on behavioural data for personalized ad experiences
    • Offer advertisers advanced targeting options using combined data insights
    • Provide analytics dashboards for real-time monitoring and reporting
    • Develop algorithms to optimise ad placement across both assets
    • Identify and leverage key audience touchpoints for greater impact
    • Regularly update and refine data strategies to stay ahead of market changes
advertisingcross-platformmedia-plannerdata-analystmarketingcreative
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
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How to track your Cross Platform strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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