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10 strategies and tactics for Creative

What is Creative strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Creative strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Creative strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Creative strategy examples

You will find in the next section many different Creative tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for reducing CAC for our social media campaign

  • ⛳️ Strategy 1: Optimise targeting

    • Conduct market research to identify the most relevant audience segments
    • Utilise lookalike audiences based on existing customer data
    • Refine targeting parameters to focus on high-converting demographics
    • Use A/B testing to find the most effective targeting settings
    • Analyse engagement metrics to adjust targeting in real-time
    • Exclude audiences who have already converted
    • Incorporate retargeting for users who have shown previous interest
    • Segment and personalise ad messaging for different audience groups
    • Collaborate with influencers or brand ambassadors relevant to target segments
    • Continuously monitor and update audience segments based on campaign performance

  • ⛳️ Strategy 2: Enhance ad creatives and messaging

    • Develop a suite of high-quality visuals and video content
    • Craft compelling and concise ad copy focused on value propositions
    • Utilise storytelling to create engaging narratives in ads
    • Incorporate strong call-to-actions in all creatives
    • Use dynamic creatives to personalise ad content
    • Test different creatives in small segments to identify top performers
    • Optimise creatives based on engagement and conversion data
    • Ensure consistent branding across all creatives
    • Leverage social proof such as testimonials and user reviews in ads
    • Update ad creatives regularly to avoid ad fatigue

  • ⛳️ Strategy 3: Improve conversion funnel

    • Simplify the user journey from ad click to conversion
    • Optimise landing pages for speed and mobile responsiveness
    • Ensure that landing pages align closely with ad messaging
    • Use clear and prominent call-to-actions on landing pages
    • A/B test different landing page designs and layouts
    • Reduce the number of steps required for users to convert
    • Offer incentives such as discounts or free trials
    • Implement remarketing strategies for users who dropped off in the funnel
    • Analyse conversion data to identify and address bottlenecks
    • Utilise social proof and trust signals on landing pages
targetingad-creativesmarketing-analystcontent-creatormarketing-teamcreative-team
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Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
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Strategies and tactics for developing a Strategic Framework for University Growth

  • ⛳️ Strategy 1: Enhance Campus Infrastructure and Facilities

    • Upgrade and decorate lecture rooms and seminar spaces
    • Expand and upgrade medical, engineering, and IT laboratories
    • Develop a new library expansion project
    • Establish a second medical laboratory
    • Install a robust IT structure with green and sustainable technology
    • Open a new campus branch in a strategic location
    • Replace and upgrade university's transport vehicles
    • Collaborate with public and private sectors for infrastructure investment
    • Implement eco-friendly practices in all campus operations
    • Develop and enforce strong health and safety guidelines

  • ⛳️ Strategy 2: Foster Academic Growth and Student Engagement

    • Revise and enhance the academic curriculum regularly
    • Introduce student empowerment and development programs
    • Integrate co-curricular activities to promote holistic learning
    • Provide mentoring and tutoring systems for student support
    • Expand transformational education experiences with global outreach
    • Implement a comprehensive enrolment management plan
    • Offer competitive scholarships and financial aid
    • Encourage community engagement through volunteering and projects
    • Foster an inclusive and collaborative educational environment
    • Implement quality recruitment processes for diverse and skilled faculty

  • ⛳️ Strategy 3: Strengthen Research and Resource Management

    • Prioritise socio-economic research in university's agenda
    • Create partnerships with local and international organisations
    • Develop a strategic financial plan for sustainable funding
    • Enhance the university's internal and external communication
    • Introduce a robust monitoring and assessment framework
    • Cultivate a culture of continuous improvement and innovation
    • Strengthen the support for research activities and infrastructure
    • Develop a resource utilisation policy for efficiency
    • Organise seminars and workshops to showcase research
    • Provide training for staff on resource management and efficiencies
infrastructure-improvementacademic-excellenceuniversity-administratorcurriculum-developerinfrastructure-developmentacademic-affairs
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Strategies and tactics for planning a Successful Launch for Arizona Whipped Pineapple

  • ⛳️ Strategy 1: Build Anticipation with a Pre-Launch Tease

    • Develop a teaser campaign highlighting mysterious elements of Whipped Pineapple drink
    • Use social media channels to drop hints about the flavour without fully revealing it
    • Announce a countdown to the 'First Sip' event for Club Zona members on social platforms
    • Send exclusive sneak peeks to Club Zona members via email, creating a sense of exclusivity
    • Engage audiences with interactive social media posts, such as quizzes or polls about the new flavour
    • Plan a social media challenge with a specific hashtag to generate buzz and user-generated content
    • Coordinate with influencers to create content featuring the hint drops across platforms
    • Leverage the wrapped car for short digital teaser videos revealing glimpses of the design
    • Launch a mystery online mini-game related to the Whipped Pineapple theme to boost engagement
    • Initiate a targeted digital ad blitz teasing the upcoming flavour launch

  • ⛳️ Strategy 2: Maximize Launch Impact and Drive Urgency

    • Initiate a bold social media announcement revealing the Whipped Pineapple flavour with captivating visuals
    • Coordinate a synchronized influencer blitz on launch day to maximise reach and amplify excitement
    • Deploy targeted paid media ads on Meta, TikTok, and X, highlighting 'First Sip' access and 7-Eleven availability
    • Host a virtual 'First Sip' tasting event for Club Zona members, ensuring a sense of urgency and exclusivity
    • Utilize the wrapped car for a travelling launch event, visiting 7-Eleven stores in key markets with tasting sessions
    • Schedule a series of digital reminders across platforms about the imminent availability at 7-Eleven
    • Encourage Club Zona members to share their 'First Sip' experience on social media with a branded hashtag
    • Collaborate with influencers to stagger kit rollouts tied to Club Zona invitations and retail availability
    • Execute a 'limited time only' campaign for early adopters to share experiences to drive urgency
    • Incentivize 7-Eleven purchases with a retail-exclusive reward point bonus for Club Zona members

  • ⛳️ Strategy 3: Sustain Engagement and Extend Campaign Longevity Throughout Summer

    • Continue posting creative content across platforms showcasing summer-themed ways to enjoy Whipped Pineapple
    • Introduce weekly social media challenges or contests using Whipped Pineapple in creative recipes or settings
    • Organise pop-up tasting events at strategic 7-Eleven locations with themed activities over the summer
    • Develop a user-generated content campaign encouraging consumers to share their Whipped Pineapple moments
    • Engage popular lifestyle influencers for ongoing partnerships promoting Whipped Pineapple as a summer staple
    • Run a loyalty programme through Club Zona with exclusive summer merchandise drops and discounts
    • Utilize the wrapped car for surprise appearances at summer events, festivals, and gatherings
    • Collaborate with 7-Eleven for 'summer packs' with exclusive offers for Whipped Pineapple purchases
    • Keep digital ads fresh, introducing new creative tied to summer fun and the refreshing aspect of the drink
    • Plan an end-of-summer grand prize drawing for Club Zona members who frequently engage with the product
anticipationengagementinfluencermarketersocial-media-teammarketing-team
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Strategies and tactics for developing Engaging and Creative Web Pages

  • ⛳️ Strategy 1: Create an interactive pricing calculator

    • Research competitor pricing calculators to gather inspiration for design and functionality
    • Design a user-friendly interface that guides users through the pricing process
    • Include options for multiple services to provide a comprehensive pricing estimate
    • Integrate a real-time calculation feature for instant results
    • Add a visual representation of the pricing breakdown to enhance user understanding
    • Include tooltips with information on how prices are determined
    • Test the calculator with a focus group to gather feedback and make improvements
    • Ensure the calculator is mobile-friendly for accessibility
    • Include a 'save estimate' feature to encourage users to return
    • Add a call-to-action button to prompt service booking after pricing calculation

  • ⛳️ Strategy 2: Develop an engaging software comparison page

    • Identify key features and benefits of each software to be compared
    • Create a comparison matrix with user-friendly design elements
    • Include a rating system for users to evaluate each software
    • Integrate user reviews and testimonials to provide social proof
    • Highlight unique selling points of each software at a glance
    • Enable side-by-side comparison for easy visual assessment
    • Add filters to help users narrow down options based on their needs
    • Include a recommendation feature based on user preferences
    • Ensure the comparison page is easy to navigate and responsive
    • Promote the comparison page through social media and email campaigns

  • ⛳️ Strategy 3: Introduce a user-generated content page

    • Create a section for users to submit their own salon success stories
    • Include a photo gallery showcasing salon transformations with before and after images
    • Develop a 'tips and advice' area where users can share styling techniques
    • Add functionality for users to rate and review each submission
    • Incentivise contributions by offering discounts or rewards for featured stories
    • Moderate content submissions to ensure quality and relevance
    • Highlight the most popular submissions on the homepage
    • Enable social sharing options to increase visibility
    • Create a monthly newsletter featuring the best user-generated content
    • Continuously update the page to keep content fresh and engaging
interactive-toolsuser-engagementweb-developercontent-strategistdesign-teammarketing-team
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Strategies and tactics for developing Industry-Relevant Creative Innovative & Techno-Savvy Graduates

  • ⛳️ Strategy 1: Integrate industry-related projects

    • Collaborate with multiple industries to identify skill gaps and necessary competencies
    • Incorporate real-world industry projects into the curriculum
    • Encourage students to participate in hackathons and industry competitions
    • Launch a mentorship program with industry experts
    • Facilitate industry internships as part of the degree programme
    • Offer workshops and seminars led by industry professionals
    • Develop courses that simulate real industry scenarios
    • Leverage industry case studies in teaching modules
    • Review curriculum annually to align with industry trends and needs
    • Establish an industry advisory board to provide continuous feedback

  • ⛳️ Strategy 2: Enhance creative and innovative thinking

    • Incorporate design thinking methodologies into the curriculum
    • Provide courses on creative problem-solving
    • Encourage interdisciplinary learning and projects
    • Foster an environment of experimentation without fear of failure
    • Introduce a 'Creative Fridays' initiative with open projects
    • Host creative forums with guest speakers from varied disciplines
    • Encourage collaborative group work and peer evaluations
    • Implement extracurricular activities focused on creative arts
    • Create awards and recognitions for innovative student projects
    • Develop an innovation lab accessible to all students

  • ⛳️ Strategy 3: Promote techno-savvy skills

    • Include coding and digital literacy courses as core curriculum components
    • Utilise the latest educational technologies in classroom teaching
    • Offer short courses on emerging technologies like AI and blockchain
    • Ensure regular upgrading of all technical infrastructure
    • Encourage participation in online technology forums and webinars
    • Facilitate tech-focused student clubs and interest groups
    • Organise annual ‘Techfest’ showcasing cutting-edge technologies
    • Partner with tech companies for workshops and hands-on sessions
    • Incorporate cybersecurity fundamentals into technology courses
    • Evaluate student progress with digital portfolios showcasing their tech skills
industry-integrationcreative-innovationcurriculum-developerindustry-liaisoneducational-technology-teamindustry-advisory-board
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Strategies and tactics for fostering Creative and Collaborative Communities

  • ⛳️ Strategy 1: Enhance HR Practices

    • Revise job descriptions to reflect creativity and collaboration values
    • Implement a comprehensive onboarding programme that includes cultural awareness training
    • Develop a mentorship programme to support new hires and encourage innovation
    • Conduct regular staff surveys to gather feedback on engagement and satisfaction
    • Offer flexible work arrangements to support diverse needs and creative processes
    • Create recognition programmes to celebrate staff contributions to innovation
    • Host quarterly workshops on creative thinking and collaboration techniques
    • Standardise performance reviews to include criteria on creativity and teamwork
    • Build partnerships with institutions for recruitment from creative fields
    • Establish a transparent internal career progression framework

  • ⛳️ Strategy 2: Diversify Revenue Streams

    • Identify and engage with potential partners for collaborative projects
    • Explore grants and funding opportunities that align with community values
    • Develop a membership programme that offers exclusive benefits and resources
    • Host fundraisers featuring local artists and innovators for community engagement
    • Implement an e-commerce platform to sell products or services related to the community
    • Offer workshops and seminars on creativity and innovation for a fee
    • Establish a sponsorship programme to attract corporate support
    • Develop online courses in partnership with educational institutions
    • Create co-working spaces for rent to foster creativity and collaboration
    • Offer consulting services to other organisations seeking to foster innovation

  • ⛳️ Strategy 3: Empower Māori and Moana Voices

    • Establish a Māori and Moana advisory board for community guidance
    • Develop programmes specifically highlighting Māori and Moana creators
    • Promote Māori and Moana art and culture through exhibitions and events
    • Create scholarships and grants for Māori and Moana individuals in creative fields
    • Ensure representation of Māori and Moana voices in leadership roles
    • Host cultural awareness and sensitivity training for staff and community members
    • Partner with Māori and Moana led organisations for collaborative initiatives
    • Include Māori and Moana languages and symbols in the community’s branding
    • Develop educational resources showcasing Māori and Moana histories and achievements
    • Facilitate storytelling workshops empowering Māori and Moana narratives
creativitycollaborationhr-managercommunity-engagement-officerhr-teamcultural-development-team
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Strategies and tactics for creating a creative engagement strategy for social media

  • ⛳️ Strategy 1: Leverage user-generated content

    • Encourage followers to share their content by creating a custom hashtag
    • Host a contest or giveaway requiring users to share photos or stories
    • Feature user-generated content regularly in your posts
    • Collate the best user-generated content into a monthly roundup post
    • Create and share testimonial-based posts from user content
    • Engage with user-generated content by liking and commenting
    • Send thank-you messages to users whose content is featured
    • Create a dedicated space on your website to showcase user content
    • Collaborate with users to create content that highlights your brand
    • Host live sessions to review and respond to user-generated content

  • ⛳️ Strategy 2: Utilise interactive posts

    • Create polls or quizzes to engage audience interest
    • Use question stickers in Instagram stories to provoke discussion
    • Host 'ask me anything' sessions on LinkedIn
    • Incorporate interactive features like sliders in Instagram stories
    • Utilise Facebook Lives for real-time Q&A sessions
    • Run weekly or monthly challenges with actionable hashtags
    • Feature interactive content such as puzzles and games
    • Encourage followers to tag friends in posts or stories
    • Create fill-in-the-blank posts that invite comments
    • Launch Instagram and Facebook polls about upcoming product ideas

  • ⛳️ Strategy 3: Optimise content for cross-platform sharing

    • Create a consistent brand voice and imagery across platforms
    • Tailor content to fit each platform's unique features and audience
    • Use Instagram stories to preview longer Facebook or LinkedIn content
    • Draft cross-platform posts but adjust tone and details for each site
    • Encourage sharing of professional insights for LinkedIn audience
    • Use Instagram reels to re-purpose Facebook live highlights
    • Leverage LinkedIn articles for detailed, insightful posts
    • Incorporate platform-specific calls to action in your posts
    • Host joint platform events, like panel discussions or webinars
    • Track and analyse cross-platform engagement metrics to refine strategy
social-mediaengagementsocial-media-managercontent-strategistmarketing-teamcreative-team
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Strategies and tactics for building Creative, Collaborative Communities

  • ⛳️ Strategy 1: Enhance Hiring Practices

    • Develop a recruitment plan that emphasizes diversity and creativity
    • Use behavioural and situational interview techniques to assess collaborative skills
    • Incorporate skills-based assessments that focus on creativity and problem-solving
    • Engage current creative teams in the interview process
    • Ensure job descriptions clearly outline opportunities for collaboration
    • Utilise social media and innovative platforms to reach a broader range of candidates
    • Implement referral programmes encouraging employees to recommend creative talent
    • Provide hiring managers with training on unconscious bias
    • Measure success through feedback from hiring managers and new hires
    • Regularly review and improve job posting strategies

  • ⛳️ Strategy 2: Foster Employee Retention

    • Conduct regular surveys to understand employee satisfaction and areas of improvement
    • Develop mentorship programmes that pair employees with experienced leaders
    • Create career development plans and provide training opportunities
    • Recognise and reward collaborative and creative efforts
    • Offer flexible working arrangements to support work-life balance
    • Facilitate community-building events outside of work responsibilities
    • Maintain open channels for communication and feedback
    • Provide competitive benefit packages that emphasise both financial and personal well-being
    • Encourage cross-departmental collaboration on projects
    • Host regular 'stay interviews' to proactively address potential employee concerns

  • ⛳️ Strategy 3: Increase Staff Engagement

    • Establish a clear vision and goals that highlight innovation and teamwork
    • Facilitate regular workshops focusing on creative problem-solving skills
    • Include employees in decision-making processes to enhance ownership
    • Set up platforms for employees to showcase their skills and ideas
    • Create recognition programs that celebrate team and individual achievements
    • Schedule team-building activities that promote trust and collaboration
    • Utilise technology to streamline internal communication
    • Incorporate gamification elements into daily tasks to boost motivation
    • Encourage open dialogue during meetings and brainstorming sessions
    • Measure engagement through frequent pulse surveys and adjust strategies accordingly
diversitycollaborationhiring-managersteam-leadershr-departmentcreative-teams
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Strategies and tactics for executing a new social media plan

  • ⛳️ Strategy 1: Conduct a comprehensive competition analysis

    • Identify main competitors in the single malt scotch category in India
    • Analyse competitors' social media presence and content strategies
    • Conduct a SWOT analysis comparing Dalwhinnie to competitors
    • Identify key target demographics for competing products
    • Evaluate the pricing strategies of competitor single malt scotch brands
    • Identify the most engaged social media platforms for this category
    • Analyse consumer reviews and feedback on competitors
    • Examine competitors' promotional strategies and campaigns
    • Identify unique selling points of Dalwhinnie compared to competitors
    • Compile a report on the findings for internal reference

  • ⛳️ Strategy 2: Develop a targeted social media strategy

    • Define clear objectives and key performance indicators for the campaign
    • Identify primary social media platforms for audience engagement (e.g., Instagram, Facebook, Twitter)
    • Create a content calendar with key dates and themes relevant to the product launch
    • Develop content buckets focusing on the heritage, quality, and occasions for Dalwhinnie
    • Design interactive content such as polls, Q&As, and challenges to engage followers
    • Collaborate with influencers for product mentions and reviews
    • Utilise stories and reels for behind-the-scenes content and quick engagement
    • Plan for user-generated content and how to spotlight customer experiences
    • Set up dedicated hashtags for the campaign to track and engage audience participation
    • Plan live sessions to educate potential consumers on tasting notes and food pairing

  • ⛳️ Strategy 3: Implement a digital amplification plan

    • Identify relevant digital advertising platforms to reach targeted demographics
    • Create a budget allocation plan for paid ads across all platforms
    • Develop visually appealing ad creatives that highlight the unique aspects of Dalwhinnie
    • Implement remarketing strategies for website visitors to convert interest into sales
    • Collaborate with digital publishers and bloggers for sponsored content
    • Launch a series of email marketing campaigns to a targeted consumer list
    • Set up tracking tools for performance analytics on all digital channels
    • Coordinate with online retailers to feature Dalwhinnie prominently on their sites
    • Utilise search engine marketing to improve the visibility of Dalwhinnie queries online
    • Report and optimise ongoing campaigns for improved reach and effectiveness
social-mediadigital-marketingsocial-media-strategistdigital-marketing-specialistmarketing-teamdigital-advertising-team
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How to track your Creative strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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