This strategy focuses on developing a monthly social media content plan to boost engagement and followers for the 'Khadamati' app on Facebook. One key approach is leveraging user-generated content by featuring repair success stories, hosting photo contests related to DIY projects, and encouraging users to share ratings and reviews. Interactive polls and challenges, like uploading DIY repair videos, further engage the audience.
Another strategy emphasizes showcasing the benefits for service providers on the app. This includes bi-weekly posts highlighting technicians' profiles, video testimonials, and live sessions discussing their experiences. These activities aim to attract more service providers and enhance user credibility.
Lastly, the strategy also highlights user solutions and app features. Regular posts include app feature demonstrations, tips and tricks, case studies, and infographics on selecting technicians. Monthly quizzes and story segments focus on user engagement and showcasing app improvements to keep the audience informed and involved.
The strategies
⛳️ Strategy 1: Engage with user-generated content
- Encourage users to share their repair success stories with 'Khadamati' and feature them weekly
- Create a monthly photo contest where users submit pictures related to DIY or repair projects
- Request users to share their ratings and reviews of services provided by technicians
- Post a weekly interactive poll about home maintenance trends or tips
- Launch a monthly challenge for users to upload videos of a small DIY repair
- Invite followers to share their most memorable maintenance encounters
- Feature user comments or feedback in stories to increase relatability
- Create a recurring segment: 'User of the Month' showcasing loyal app users
- Host live sessions monthly with users sharing the benefits they’ve gained
- Collect testimonials through comments and private messages for future promotions
⛳️ Strategy 2: Showcase service provider benefits
- Create bi-weekly posts highlighting technicians' profiles available on the app
- Share video testimonials from service providers about increasing their clientele
- Develop infographics explaining how technicians can quickly set up profiles
- Include success stories of service providers benefiting from the app weekly
- Run bi-weekly live sessions with technicians discussing their experiences
- Highlight technicians' achievements or milestones on the platform
- Post monthly leaderboard visuals showing top-rated technicians
- Create video tutorials for service providers on optimising their profiles
- Share stories directly from technicians about satisfied clients they've served
- Include quotes from service providers about the app on story segments
⛳️ Strategy 3: Highlight user solutions and app features
- Post videos demonstrating the app's key features weekly
- Create bi-weekly tips and tricks on how to utilise the app effectively
- Share case studies showing how the app resolved common users' issues
- Include infographics on selecting the right technician weekly
- Post monthly quizzes testing users' knowledge about home maintenance
- Share step-by-step guides on the booking process through stories weekly
- Create video snippets that showcase the app's user interface
- Share testimonials from users immediately after their first service use
- Create monthly story segments showing behind-the-scenes of app development
- Highlight any updates or improvements to the app bi-weekly ensuring users stay informed
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
