2 Repeat Purchase OKR examples with initiatives

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What are Repeat Purchase OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Repeat Purchase to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Repeat Purchase OKRs examples

You'll find below a list of Objectives and Key Results templates for Repeat Purchase. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to boost frequency of customer repeat purchases

ObjectiveBoost frequency of customer repeat purchases
KRReduce churn rate by 10% within the customer base
Implement customer satisfaction surveys to identify problem areas
Improve customer service response time and efficiency
Develop a loyalty rewards program to incentivize repeat business
KRAchieve a 20% increase in repeat purchases by existing customers
Enhance customer service training for team
Implement a loyalty program with exclusive benefits
Deploy personalized email marketing promotions
KRImprove customer loyalty program participation by 15%
Increase promotion of loyalty program in store and online
Enhance benefits exclusive to loyalty program members
Launch referral incentives within the program

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OKRs to boost revenue from existing customer base

ObjectiveBoost revenue from existing customer base
KRImprove repeat purchase rate by 10% by enhancing customer service initiatives
Offer personalized customer support for product inquiries
Introduce a loyalty program incentivizing repeat purchases
Implement post-purchase follow-up communication
KRRaise average order size by 15% through strategic upselling efforts
Train staff on effective and personalized upselling techniques
Introduce tiered pricing to incentivize higher spending
Implement product bundling to encourage larger purchases
KRImplement incentive program to increase referrals leading to actual purchases by 20%
Develop a compelling referral incentive program
Promote the referral program through various channels
Track and measure program's impact on purchases

repeat-purchase referral-program customer-service-representative sales-team-member customer-service-team direct-sales-team

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How to write your own Repeat Purchase OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Repeat Purchase OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Repeat Purchase OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Repeat Purchase OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Repeat Purchase