OKR template to boost revenue from existing customer base
This sales OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.
Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.
Your OKR template
The second target is increasing the average order size by 15%. Strategic upselling, through effective training of staff, introducing tiered pricing, and implementing product bundling, will serve to reach this goal.
The third and final target is a 20% increase in referrals leading to actual sales. This involves creating and widespread promotion of a powerful incentive referral program, along with tracking its impact on sales.
The success of these targets is not based on a subjective measure, but rather quantifiable results with a score format of 'a number in percentage'.
ObjectiveBoost revenue from existing customer base
KRImprove repeat purchase rate by 10% by enhancing customer service initiatives
Offer personalized customer support for product inquiries
Introduce a loyalty program incentivizing repeat purchases
Implement post-purchase follow-up communication
KRRaise average order size by 15% through strategic upselling efforts
Train staff on effective and personalized upselling techniques
Introduce tiered pricing to incentivize higher spending
Implement product bundling to encourage larger purchases
KRImplement incentive program to increase referrals leading to actual purchases by 20%
Develop a compelling referral incentive program
Promote the referral program through various channels
Track and measure program's impact on purchases
Tability: the best OKR software for results-driven teams
OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.
Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
- Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
- Automate reporting with integrations and built-in dashboard
You can import OKRs in seconds with the magic importer, and start executing your goals in no time.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale