2 Pre Launch Sales OKR examples with initiatives

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What are Pre Launch Sales OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Pre Launch Sales to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Pre Launch Sales OKRs examples

We've added many examples of Pre Launch Sales Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to successfully launch and break-even via pre-sales

ObjectiveSuccessfully launch and break-even via pre-sales
KRAttain 100% of cost recovery through initial sales
Track and control operational expenses efficiently
Implement effective sales and marketing strategies
Develop a competitive pricing strategy to cover production costs
KRGenerate a minimum of 300 pre-sale orders
Collaborate with influencers to promote and pre-sell
Implement a referral discount program for pre-orders
Develop a compelling marketing campaign targeting potential customers
KRAchieve 100% completion of product testing and fixes
Execute testing plan and document all findings
Develop a comprehensive plan for product testing
Implement necessary fixes based on test results

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OKRs to produce and publish an engaging interactive book

ObjectiveProduce and publish an engaging interactive book
KRSecure a publishing deal with a recognized interactive ebook publisher
Research and shortlist reputable interactive ebook publishers
Develop and polish a compelling book proposal
Initiate contact and negotiations with selected publisher
KRWrite and finalize 50 interactive pages by next quarter
Edit, review and refine written pages
Complete and finalize all interactive pages
Outline and draft content for 50 interactive pages
KRPre-sell 500 copies of the interactive book ahead of the launch date
Develop an engaging marketing campaign for a pre-order incentive
Launch pre-order sales on the website and social media
Utilize email newsletters to prime potential buyers

interactive-ebook-publishing pre-launch-sales publishing-negotiator content-writer publishing-team marketing-team

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How to write your own Pre Launch Sales OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Pre Launch Sales OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Pre Launch Sales OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Pre Launch Sales OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Pre Launch Sales