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Strategies and tactics for positioning Walia Group as a Top Business Leader in East Africa

Published about 5 hours ago

The strategy for positioning Walia Group as a top business leader in East Africa focuses on enhancing operations in steel manufacturing, real estate, hospitality, and coffee export. For steel manufacturing, the group aims to invest in advanced technology, adopt lean processes, and establish a supply chain for raw materials. Examples include training staff on new technologies and developing partnerships with local suppliers.

In real estate and hospitality, Walia Group plans to conduct market research, invest in sustainable practices, and expand its property offerings. They intend to enhance the guest experience through personalized services and technological innovations, such as online booking systems. Exploring franchising opportunities is also on their agenda.

For coffee exports, the group focuses on market analysis, building relationships with farmers, and ensuring high quality along the supply chain. They plan to leverage digital marketing and explore direct-to-consumer channels. Participating in trade shows and establishing a network of distributors are critical steps to expanding their presence in international markets.

The strategies

⛳️ Strategy 1: Enhance operational efficiency in steel manufacturing

  • Invest in advanced and energy-efficient manufacturing technology
  • Implement lean manufacturing processes to reduce waste
  • Train staff on new technologies and operational best practices
  • Regularly maintain and upgrade facilities to ensure optimal performance
  • Establish a robust supply chain for raw material sourcing
  • Develop key performance indicators for manufacturing output
  • Monitor quality assurance at every stage of production
  • Increase production capacity to meet growing demand
  • Create partnerships with local suppliers to improve resource allocation
  • Implement a recycling program to minimise material waste

⛳️ Strategy 2: Diversify and grow real estate and hospitality businesses

  • Conduct market research to identify emerging real estate trends
  • Develop strategic partnerships with local and international investors
  • Invest in sustainable building practices and green technologies
  • Expand property offerings in high-demand areas
  • Promote tourism through innovative hospitality services
  • Enhance guest experience with personalised services and offerings
  • Leverage technology for online booking and customer engagement
  • Implement customer feedback systems for continuous improvement
  • Create loyalty programs to encourage repeat business
  • Explore franchising opportunities to expand hospitality reach

⛳️ Strategy 3: Expand coffee export operations in regional markets

  • Conduct market analysis to identify target export markets
  • Strengthen relationships with local coffee farmers and cooperatives
  • Ensure high quality standards throughout the supply chain
  • Develop a strong brand presence in international markets
  • Leverage digital marketing strategies to reach global consumers
  • Participate in international trade shows and expos
  • Establish compliance with international trade regulations
  • Utilize green packaging solutions to appeal to eco-conscious consumers
  • Explore direct-to-consumer sales channels online
  • Build a network of distributors in target countries

Bringing accountability to your strategy

It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.

That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.

Tability Insights Dashboard

Give it a try and see how it can help you bring accountability to your strategy.

Related OKRs examples

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