The strategy is aimed at transforming a boutique marketing agency into a comprehensive 360 agency by expanding its service offerings, leveraging existing client relationships, and enhancing brand positioning. First, the strategy focuses on expanding service offerings by conducting market analysis to identify in-demand services, creating service packages, and collaborating with freelancers to fill any service gaps. For example, the agency plans to include digital marketing and public relations in its portfolio.
Secondly, it seeks to leverage existing client relationships by offering exclusive discounts for new services and developing loyalty programs. Personalized proposals are also created to demonstrate how the new services can meet client objectives. Hosting client appreciation events and workshops strengthens relationships and showcases new capabilities.
Lastly, enhancing brand positioning involves updating the agency's brand message and visual identity to reflect 360 capabilities. By optimising search engine presence and generating thought leadership content, the agency aims to establish itself as a leader in full-service marketing. Partnership with media outlets and attendance at industry conferences will further promote the agency's expanded offerings.
The strategies
⛳️ Strategy 1: Expand Service Offerings
- Conduct a market analysis to identify in-demand services not currently offered
- Develop a service expansion plan that includes digital marketing, public relations, and web development
- Hire or train staff to acquire necessary skills for new service areas
- Create bundled service packages to offer clients complete marketing solutions
- Collaborate with freelancers or partner agencies to fill in any service gaps
- Implement a pilot programme for new services to test and refine them
- Revise pricing strategy to include the new comprehensive service offerings
- Update marketing materials and online presence to reflect expanded services
- Educate current clients on the benefits of the new 360 services
- Collect testimonials and case studies from early adopters of new services
⛳️ Strategy 2: Leverage Existing Client Relationships
- Conduct one-on-one meetings with key clients to discuss needs and potential service expansions
- Offer exclusive discounts or promotions for existing clients to try new services
- Create personalised client proposals that showcase how additional services meet their objectives
- Develop a loyalty programme for clients who engage with multiple services
- Solicit feedback from clients on their service needs and agency performance
- Identify case studies from clients who could benefit from an integrated marketing approach
- Host client appreciation events to introduce new 360 capabilities
- Regularly update clients with newsletters highlighting success stories and new services
- Use client referrals as a strategy to attract new clients for expanded services
- Offer workshops or webinars that educate clients on comprehensive marketing strategies
⛳️ Strategy 3: Enhance Brand Positioning
- Develop a new brand message that reflects the agency's 360 capabilities
- Revise the agency's visual identity to align with the updated brand message
- Update the agency website to showcase new services and successful case studies
- Optimise the agency's search engine presence for keywords related to 360 marketing
- Generate blog content that positions the agency as a thought leader in full-service marketing
- Create an online portfolio that demonstrates multi-service projects and outcomes
- Conduct outreach with industry publications to feature expert commentary from agency leaders
- Network with industry groups and attend conferences to spread awareness of the agency's expanded offerings
- Develop content partnerships with other media outlets to promote the agency
- Evaluate and refine client onboarding processes to ensure a holistic service experience
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.