The strategy focuses on enhancing Dr. Scent's Amazon KSA presence. It involves optimizing product listings in both Arabic and English. For effective communication, the strategy recommends using keyword-rich titles alongside clear bullet points, high-quality images, and A+ enhanced content. It emphasizes translating content for wider appeal, ensuring mobile optimization, and using customer testimonials.
Another key aspect is a robust advertising campaign. The strategy suggests a structured PPC approach, using Sponsored Products and Brands, and regular promotions like coupons. Seasonal promotions tailored for events like Ramadan and Eid, and regular evaluations of campaigns, are also included.
Lastly, enhancing customer trust is vital. This involves using Fulfillment by Amazon (FBA) for reliability, encouraging reviews through follow-ups, and responding promptly to inquiries. Aiming for a high average rating and developing a comprehensive FAQ section help improve customer experience.
The strategies
⛳️ Strategy 1: Optimise product listings in Arabic and English
- Research and incorporate keyword-rich titles for all products
- Develop clear and persuasive bullet points highlighting key features
- Create high-quality lifestyle images for each product
- Design A+ enhanced content for detailed product descriptions
- Translate and localise all content to appeal to both Arabic and English speaking audiences
- Ensure all listings are mobile-optimised for better accessibility
- Provide clear dimensions and specifications for every product
- Create detailed size or usage guides where applicable
- Include customer testimonials in product descriptions if applicable
- Regularly update listings based on performance data and customer feedback
⛳️ Strategy 2: Implement a robust advertising and promotional strategy
- Establish a structured PPC strategy with a focus on Sponsored Products for conversions
- Utilise Sponsored Brands campaigns to drive traffic to the Amazon Brand Store
- Deploy Sponsored Display ads for effective retargeting
- Set up regular promotions, such as coupons and lightning deals, to boost visibility
- Design seasonal bundles and promotions for events like Ramadan and Eid
- Evaluate campaign performance weekly and adjust budgets accordingly
- Test different ad creatives and messages to improve click-through rates
- Use Amazon Analytics to identify high-performing keywords and products
- Engage with influencers to widen the brand's reach
- Leverage social media platforms to promote special deals and promotions
⛳️ Strategy 3: Enhance customer experience and trust
- Use Fulfillment by Amazon (FBA) to ensure fast, reliable delivery
- Encourage customers to leave reviews through polite follow-ups
- Implement a system for managing and responding to customer reviews
- Aim to maintain an average rating of 4.5 stars or higher
- Provide prompt responses to buyer questions and product inquiries
- Develop a comprehensive FAQ section for common customer questions
- Monitor and improve product return and refund processes to enhance satisfaction
- Ensure transparency in pricing and additional costs
- Implement an after-sales service and support programme
- Regularly check and address customer feedback to inform product improvements
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
