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10 strategies and tactics for Performance Evaluation

What is Performance Evaluation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Performance Evaluation strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Performance Evaluation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Performance Evaluation strategy examples

You will find in the next section many different Performance Evaluation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing formal HRM practices

  • ⛳️ Strategy 1: Initiate structured recruitment process

    • Audit current recruitment process to identify gaps
    • Develop detailed job descriptions and specifications
    • Create a structured interview format and evaluation criteria
    • Implement an applicant tracking system for efficiency
    • Provide recruitment training for hiring managers
    • Partner with local job boards and universities for outreach
    • Implement a referral programme to leverage existing employees' networks
    • Conduct regular recruitment process reviews to ensure effectiveness
    • Monitor the diversity of candidates to promote inclusion
    • Gather feedback from new hires about their recruitment experience

  • ⛳️ Strategy 2: Establish comprehensive performance evaluation system

    • Research and select a suitable performance evaluation framework
    • Train managers on effective evaluation techniques
    • Develop clear, measurable performance goals for each role
    • Implement a platform for continuous performance tracking
    • Schedule regular one-on-one feedback sessions
    • Introduce 360-degree feedback from peers and subordinates
    • Recognise and reward high performers regularly
    • Create individual development plans based on evaluation outcomes
    • Use performance data to inform promotions and pay increases
    • Regularly revise the evaluation system based on feedback

  • ⛳️ Strategy 3: Develop continuous training and development programmes

    • Conduct a training needs analysis for all employees
    • Create a yearly training calendar with various learning opportunities
    • Partner with industry experts for specialised training sessions
    • Implement e-learning platforms for flexible access to courses
    • Encourage cross-functional training to promote versatility
    • Schedule regular workshops on emerging industry trends
    • Offer leadership development programmes for potential future leaders
    • Evaluate training programme effectiveness through employee feedback
    • Allocate budget for external courses and certifications
    • Incorporate on-the-job training and mentorship schemes
recruitmentperformance-evaluationhr-managertraining-coordinatorrecruitmentemployee-development
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for preparing a smart strategic plan

  • ⛳️ Strategy 1: Define clear and measurable goals

    • Review and summarise each section of the content list to identify key themes
    • Use the SWOT analysis to identify potential opportunities and threats
    • Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals
    • Align goals with the vision, mission, and values outlined in the content
    • Define key performance indicators to measure success
    • Prioritise goals based on potential impact and alignment with strategic initiatives
    • Identify any resource constraints that may impact goal achievement
    • Communicate goals clearly to all stakeholders
    • Set up regular review meetings to assess progress against goals
    • Adjust goals as necessary based on performance data and changing circumstances

  • ⛳️ Strategy 2: Develop detailed action plans for execution

    • Create a work plan based on established timelines for each strategic initiative
    • Assign responsibilities to sponsors and champions for each goal
    • Identify specific resources required to execute each initiative
    • Develop contingency plans to mitigate potential risks
    • Integrate best practices from the industry into action plans
    • Establish a communication plan to ensure transparency and alignment
    • Implement a project management tool to track progress and manage tasks
    • Schedule regular check-ins to monitor execution and address issues
    • Document lessons learned for continual improvement
    • Celebrate milestones achieved to maintain momentum and motivation

  • ⛳️ Strategy 3: Monitor and evaluate performance rigorously

    • Implement a performance measurement system to track progress
    • Use performance data to evaluate the effectiveness of strategic initiatives
    • Conduct regular strategy review sessions with key stakeholders
    • Adjust strategies and action plans based on performance outcomes
    • Incorporate feedback from team members and stakeholders into evaluations
    • Benchmark against industry best practices to identify areas for improvement
    • Report progress consistently to sponsors and champions
    • Recognise and reward achievements to reinforce positive outcomes
    • Ensure that performance measures are aligned with strategic objectives
    • Use findings from evaluations to inform future strategic planning cycles
strategic-planninggoal-settingproject-managerstrategistleadership-teamperformance-evaluation-team
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Strategies and tactics for creating a KPI table for the QA project

  • ⛳️ Strategy 1: Establish clear objectives and KPIs

    • Identify the key objectives of the QA project
    • Define the critical success factors for achieving these objectives
    • List the necessary KPIs relevant to each objective
    • Ensure each KPI is measurable and achievable
    • Set a target value or performance standard for each KPI
    • Align KPIs with the overall goals of the organisation
    • Consult with project stakeholders to validate the KPIs
    • Create a KPI glossary or definition table for reference
    • Decide how often each KPI will be updated and reported
    • Set up a system for tracking and analysing KPI data

  • ⛳️ Strategy 2: Implement a cycle-wise KPI monitoring system

    • Divide the project into multiple 15-day cycles
    • Determine the specific KPIs to be measured for each cycle
    • Assign responsibilities for collecting KPI data each cycle
    • Ensure the availability of tools and resources for data collection
    • Establish a timeline for reviewing and updating KPIs post-cycle
    • Develop a standardised report format for cycle performance
    • Analyse KPI performance at the end of each cycle
    • Identify any gaps or issues in cycle-wise performance
    • Implement corrective actions and strategies for underperformance
    • Communicate findings to relevant stakeholders for feedback

  • ⛳️ Strategy 3: Adopt a quarterly KPI evaluation approach

    • Group multiple cycles into a quarterly framework
    • Define long-term KPIs for the quarterly assessment
    • Collect and aggregate data from all cycles within the quarter
    • Evaluate trend patterns over the quarter for each KPI
    • Generate comprehensive quarterly performance reports
    • Compare quarterly performance against established targets
    • Discuss quarterly findings in team meetings for feedback
    • Modify KPI targets and strategies based on quarterly insights
    • Recognise areas of excellence and share best practices
    • Prepare a quarterly KPI review summary for management
kpisperformance-evaluationproject-managerdata-analystquality-assurance-teamdata-analysis-team
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Strategies and tactics for developing Strategic Elements for Prime Media TV Channel

  • ⛳️ Strategy 1: Craft the vision and mission statements

    • Define the long-term impact and future state for Prime Media TV
    • Identify the unique value and purpose of the channel
    • Gather input from key stakeholders and leaders
    • Draft a clear and compelling vision statement
    • Outline the channel’s core mission and approach
    • Integrate feedback from stakeholders to refine statements
    • Ensure alignment with company’s core competencies
    • Keep statements concise and memorable
    • Communicate the vision and mission across the organisation
    • Review and update statements periodically

  • ⛳️ Strategy 2: Identify core values and metrics

    • Conduct workshops to establish core values
    • Ensure values reflect organisational culture and ethics
    • List key business metrics for performance evaluation
    • Identify metrics for audience reach and engagement
    • Determine financial metrics such as revenue and profit margins
    • Align values with mission and vision
    • Establish metrics for content diversity and quality
    • Communicate values internally and externally
    • Create guidelines for daily operations aligning with values
    • Regularly review metrics for continuous improvement

  • ⛳️ Strategy 3: Define strategic focus areas and goals

    • Conduct a SWOT analysis to identify focus areas
    • Set corporate goals aligned with the mission and vision
    • Identify strategic objectives that address focus areas
    • Determine key performance indicators (KPIs) for each objective
    • Develop action plans for each strategic focus area
    • Ensure goals are specific, measurable, achievable, relevant, and time-bound
    • Plan regular evaluations and adjustments of goals and objectives
    • Communicate goals and objectives to the team
    • Align resources and capabilities to strategic priorities
    • Monitor progress and adapt strategies as needed
strategy-developmentorganizational-alignmentstakeholderleaderstrategic-planningperformance-evaluation
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Strategies and tactics for implementing a 5-Year Business Continuity and Crisis Strategy Plan

  • ⛳️ Strategy 1: Mitigate and prepare for risks

    • Conduct comprehensive risk assessments for all business units
    • Identify critical business functions and implement redundancy measures
    • Develop and regularly update business impact analyses (BIA)
    • Create detailed business continuity and crisis management plans (BCP & CMP)
    • Set up a centralized crisis management platform for streamlined response
    • Initiate tabletop simulation exercises to test preparedness
    • Conduct joint resilience workshops with key suppliers
    • Implement preventive IT solutions to safeguard against cyber threats
    • Practice crisis scenarios to refine response strategies
    • Regularly audit and update risk mitigation measures

  • ⛳️ Strategy 2: Develop and enhance crisis communication

    • Design a robust communication plan for internal and external stakeholders
    • Establish a crisis communication team with defined roles and responsibilities
    • Develop clear, concise messaging templates for different crisis scenarios
    • Launch a crisis communication portal accessible by stakeholders
    • Train spokespersons for effective media handling during crises
    • Implement monitoring tools for tracking crisis-related information in real-time
    • Regularly update stakeholders through quarterly resilience reports
    • Use feedback tools to capture stakeholder sentiment during and post-crisis
    • Integrate social media platforms for wider message dissemination
    • Conduct regular communication audits to ensure clarity and effectiveness

  • ⛳️ Strategy 3: Leverage technology for enhanced resilience

    • Deploy redundant IT infrastructure and cloud solutions to ensure data availability
    • Integrate AI tools for improved threat detection and incident response
    • Ensure all platforms are compliant with the latest industry standards
    • Utilize advanced analytics to forecast and simulate potential disruptions
    • Establish regular software updates and patch management protocols
    • Implement AI-driven monitoring systems for real-time threat scanning
    • Define key metrics for disaster recovery performance measurement
    • Track and report on the recovery time objective (RTO) for all critical functions
    • Encourage continuous feedback from IT teams to refine technology strategies
    • Benchmark IT resilience against industry standards to identify improvement areas
resiliencerisk-managementcrisis-managerit-specialistrisk-assessment-teamcrisis-communication-team
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Strategies and tactics for developing a virtual assistant for salespeople

  • ⛳️ Strategy 1: Develop a comprehensive AI framework

    • Identify key components and functionalities needed for the AI model
    • Assess current AI technologies to incorporate generative AI, rule-based systems, and analytical tools
    • Develop scenarios for what-if analysis to anticipate market conditions and other variable factors
    • Create algorithms and systems for predictive analysis based on historical company data
    • Integrate benchmarking components to identify successful sales personas
    • Implement a monitoring system to track performance metrics for each salesperson
    • Collaborate with sales managers to define success metrics for each role
    • Design a system to provide real-time qualitative feedback
    • Develop a call monitoring and qualitative evaluation feature
    • Draft a framework to represent the workflow diagrammatically

  • ⛳️ Strategy 2: Streamline sales onboarding and upskilling

    • Develop a dynamic onboarding process using AI guidance
    • Use AI to automatically generate training materials and assessments for new hires
    • Create a personal development plan for each new hire using AI recommendations
    • Design interactive AI-driven modules for continuous learning and upskilling
    • Incorporate performance benchmarks to identify areas for improvement
    • Facilitate role-specific AI coaching sessions for new hires and existing staff
    • Enable AI-powered simulations to practice sales scenarios
    • Construct an evaluation system to measure learning progress
    • Generate targeted feedback using AI analysis of performance data
    • Implement regular updates to training content based on real-time data

  • ⛳️ Strategy 3: Enhance decision-making processes with AI analytics

    • Utilise AI analytics to assess and predict market conditions
    • Integrate weather and environmental data into AI systems to consider acts of god
    • Enable AI to leverage historical data to inform strategic decisions
    • Use AI to generate comprehensive reports on individual and team performance
    • Create a platform for comparative analysis of sales performance across different timelines
    • Develop an AI feature for generating insights and recommendations from sales trends
    • Include an AI-based decision support system for scenario planning
    • Implement a tool for conducting qualitative assessments of sales interactions
    • Facilitate the AI in conducting real-time SWOT analysis
    • Employ sentiment analysis for sales interactions through AI insights
virtual-assistantai-technologiessales-managerai-developersales-teamai-analytics-team
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Strategies and tactics for developing an Institutional Strategic Plan

  • ⛳️ Strategy 1: Conduct a comprehensive institutional analysis

    • Form a dedicated strategic planning committee
    • Perform a SWOT analysis to determine strengths, weaknesses, opportunities, and threats
    • Compile findings into a detailed report
    • Align SWOT findings with the institution's goals and objectives
    • Identify critical success factors for the CBT approach
    • Engage stakeholders for feedback using surveys and focus groups
    • Use feedback to refine institutional values and vision
    • Present SWOT analysis findings to all relevant departments
    • Utilise SWOT findings to prioritise objectives
    • Review and revise vision and mission statements based on analysis

  • ⛳️ Strategy 2: Develop specific objectives and strategies

    • Identify broad institutional objectives focused on CBT implementation
    • Ensure objectives align with vision, mission, and values
    • Create specific and measurable strategies for each objective
    • Formulate clear performance indicators for monitoring progress
    • Designate responsible personnel for each strategy
    • Set realistic timeframes for achieving objectives
    • Prioritise strategies based on institutional impact and feasibility
    • Draft main thrusts of strategic initiatives
    • Incorporate stakeholder feedback into strategic planning
    • Regularly review and adjust strategies as necessary

  • ⛳️ Strategy 3: Establish an implementation and monitoring plan

    • Develop a detailed action plan specifying activities for each strategy
    • Create a schedule outlining the timeframe for each activity
    • Assign roles and responsibilities to appropriate staff members
    • Identify key performance indicators to measure success
    • Set up a monitoring and evaluation team to oversee progress
    • Schedule regular check-ins and progress reviews
    • Develop a financial income forecast for the next five years
    • Allocate budgetary resources to support strategic initiatives
    • Implement a reporting system for accountability
    • Conduct annual reviews to measure success and adjust plans
strategic-planningcompetency-based-trainingstrategic-plannerproject-managerplanning-committeeevaluation-team
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Strategies and tactics for enhancing MEA's Innovation Capabilities

  • ⛳️ Strategy 1: Develop a Data Analysis Framework

    • Hire a data analysis expert to lead the project
    • Purchase or develop a robust data analysis software
    • Train existing personnel on data analysis techniques
    • Collect and analyse current customer data
    • Identify key trends and future customer needs based on data
    • Integrate data analysis into the decision-making process
    • Set KPIs for data analysis effectiveness
    • Collaborate with tech firms to enhance data capabilities
    • Utilise data to develop targeted innovations
    • Regularly review and update the data analysis process

  • ⛳️ Strategy 2: Enhance Innovation Management and Financial Targeting

    • Revise financial success targets to be more challenging
    • Benchmark against industry standards for innovation success
    • Create internal competitions for innovative ideas with financial rewards
    • Track and measure innovation performance regularly
    • Utilise ISO 56002 as a guideline for innovation management
    • Implement a feedback system from customers to improve innovations
    • Collaborate with financial experts to set realistic yet challenging targets
    • Encourage executives to participate in innovation development
    • Celebrate and publicise successful innovations internally and externally
    • Regularly assess and update financial targets based on performance and market trends

  • ⛳️ Strategy 3: Restructure to Support Innovation

    • Conduct a thorough review of the current organisational structure
    • Identify key areas that hinder innovation
    • Develop a proposal for a new structure that supports innovation from upstream to downstream
    • Gain executive approval for the new structure
    • Implement the new structure in phases to ensure smooth transition
    • Hire or reassign personnel to fit the new structure
    • Create cross-functional teams to foster collaboration
    • Establish a dedicated innovation department
    • Set clear roles, responsibilities, and objectives for each unit
    • Regularly review and adjust the structure based on feedback and performance
innovationdata-analysisdata-analysis-expertfinancial-expertcross-functional-teamsdedicated-innovation-department
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Strategies and tactics for proposing an Innovative Investment Portfolio Strategy

  • ⛳️ Strategy 1: Develop a data-driven portfolio strategy

    • Conduct a comprehensive analysis of market trends and historical data
    • Utilise quantitative metrics such as Sharpe Ratio and standard deviation
    • Apply Modern Portfolio Theory to optimise asset allocation
    • Identify a target audience and tailor the strategy to their needs
    • Develop a risk management framework leveraging diversification and hedging
    • Create sample portfolios to demonstrate potential improvements in returns
    • Design visually appealing charts and graphs to illustrate data findings
    • Prepare a revenue model highlighting potential income streams from the strategy
    • Define unique selling propositions that differentiate the strategy
    • Rehearse the presentation, focusing on engaging storytelling and compelling visuals

  • ⛳️ Strategy 2: Create a tech-enabled investment solution

    • Research existing investment apps to identify gaps and opportunities
    • Design a user-friendly interface for a potential app or digital tool
    • Integrate popular investment models like asset allocation into the app
    • Employ a developer to ensure robust and secure technology foundation
    • Incorporate features that assist users with portfolio rebalancing
    • Estimate the potential financial impact of the solution using feasibility analysis
    • Communicate the core value proposition centred on innovation and ease of use
    • Outline a marketing plan with strategies to reach target demographics
    • Assign team roles, ensuring each member contributes to the project
    • Practice delivering a concise and persuasive pitch to invite interest

  • ⛳️ Strategy 3: Implement a socially responsible investment strategy

    • Identify investment opportunities aligned with ESG (Environmental, Social, Governance) criteria
    • Analyse the impact of socially responsible investments on portfolio performance
    • Develop evaluation metrics to assess the social impact alongside financial returns
    • Craft an educational narrative explaining the relevance of responsible investing
    • Select case studies to demonstrate successful socially responsible investments
    • Use quantitative analysis to underline the viability of the strategy
    • Develop a compelling unique selling proposition focusing on ethical investing
    • Prepare detailed slides highlighting the dual benefit of financial and social returns
    • Train the team in clear communication of the benefits of this strategy
    • Plan a persuasive closing pitch reiterating the importance and feasibility of sustainable investments
investmentdiversificationportfolio-managerapp-developerinvestment-analysis-teammarketing-team
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How to track your Performance Evaluation strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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