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10 strategies and tactics for Marketing Solutions

What is Marketing Solutions strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Solutions strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Solutions strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Solutions strategy examples

You'll find below a list of Marketing Solutions tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for defining Your AI Consultancy

  • ⛳️ Strategy 1: Emphasise Marketing AI Solutions

    • Identify the core AI solutions you offer to enhance marketing efforts
    • Research competitors and identify gaps in their AI marketing offerings
    • Develop case studies showcasing successful AI applications in marketing for SMEs
    • Highlight the unique AI tools and technologies you use for marketing
    • Create a brand statement emphasizing your role as marketing consultants with AI expertise
    • Develop a dedicated webpage outlining AI-driven marketing services
    • Host webinars focusing on AI applications in marketing for SMEs
    • Develop marketing collaterals highlighting AI's impact on marketing strategies
    • Leverage testimonials from clients who benefited from your AI marketing solutions
    • Position yourself as thought leaders in AI-enhanced marketing through blogs and articles

  • ⛳️ Strategy 2: Highlight AI Creativity Integration

    • Articulate the creative aspect of your AI offerings and how they transform businesses
    • Showcase innovative AI projects that demonstrate creative integration in business
    • Develop partnerships with creative agencies to enhance your AI creativity offerings
    • Create a portfolio showcasing AI-driven creative campaigns for business transformations
    • Craft messaging that conveys the imaginative power of AI in your services
    • Curate a video series demonstrating real-life creative AI applications
    • Organise workshops on combining creativity with AI for business impact
    • Engage in industry events as speakers to discuss AI's role in business creativity
    • Utilise visual storytelling on your website to demonstrate creative AI solutions
    • Gather and publish client testimonials focusing on creative transformations

  • ⛳️ Strategy 3: Present as Comprehensive AI Business Consultants

    • Define the scope of AI services beyond marketing and creativity for businesses
    • Highlight the flexibility of your consultancy in adapting AI to varied business needs
    • Develop a detailed services guide showcasing all dimensions of AI applications
    • Create client personas to better match your services with their needs
    • Emphasise your expertise in AI technology adoption and implementation
    • Provide training workshops on AI literacy and its applications in business
    • Secure partnerships with tech companies to broaden your consultancy capabilities
    • Develop an AI readiness assessment tool for potential clients
    • Publish success stories of AI integration across diverse business domains
    • Launch a newsletter focusing on trends and insights in AI solutions for SMEs
ai-consultancymarketing-solutionsmarketing-consultantai-specialistmarketing-strategy-teamcreative-development-team
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Strategies and tactics for creating Strategic Copy for Event Engagement

  • ⛳️ Strategy 1: Develop a future-forward theme

    • Research Maruti Suzuki's brand evolution and future goals
    • Investigate current automotive industry trends towards sustainability
    • Brainstorm theme ideas that reflect progress and partnership
    • Ensure the theme is visually appealing and translatable into visuals
    • Write a brief description of the proposed theme for approval
    • Create a visual concept board to encapsulate the theme
    • Prepare a presentation to showcase how the theme aligns with Maruti Suzuki 3.0
    • Develop tagline options in support of the alternative theme
    • Draft key messages that communicate the theme clearly
    • Gather feedback from stakeholders and refine the theme accordingly

  • ⛳️ Strategy 2: Craft effective MSVC app messages

    • Draft a short, engaging welcome message for the app homepage
    • Create messages introducing the MSVM 2025 theme articulately
    • Include elements of smart, seamless, and sustainable automotive solutions
    • Research Delhi’s cultural highlights to write an inviting exploratory message
    • Draft a thank-you message summarising conference highlights
    • Create an outline for post-event user engagement messages for the app
    • Ensure consistency of tone and branding across all messages
    • Include call-to-actions to boost engagement with app features
    • Test messages for clarity and engagement potential with sample users
    • Iterate on messages based on initial user feedback before full deployment

  • ⛳️ Strategy 3: Implement a content engagement plan for the app

    • Define content pillars, including Leadership Vision, Spotlight Vendors
    • Create a schedule for notifications based on user activity patterns
    • Develop interactive formats, such as polls and trivia questions
    • Plan for daily highlights to summarise each day’s key moments
    • Include speaker spotlights with background articles or videos
    • Utilise push notifications for on-site guidance and schedule updates
    • Implement post-event feedback forms to gather attendee insights
    • Coordinate with the tech team to set up photo gallery interactions
    • Create content for ‘City Moments’ to encourage local exploration
    • Monitor engagement analytics to refine strategies in real time
engagementsustainabilitycopywritercontent-strategistmarketing-teamtechnical-team
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Strategies and tactics for enhancing Digital Marketing for Protons Software Development

  • ⛳️ Strategy 1: Increase brand visibility through content marketing

    • Conduct a content audit to identify gaps and opportunities
    • Create a content calendar with weekly blog posts on industry trends and insights
    • Develop and share whitepapers and eBooks on software development and digital marketing best practices
    • Leverage guest posting opportunities on industry-related websites and blogs
    • Utilise SEO tactics to optimise content for search engines
    • Distribute content through various channels including social media and industry forums
    • Engage with audiences by responding to comments and starting discussions on posts
    • Collaborate with influencers in the industry for content co-creation
    • Incorporate video content to complement written materials
    • Monitor and analyse content performance using analytics tools

  • ⛳️ Strategy 2: Generate quality leads through targeted advertising

    • Define target audience segments based on demographics and interests
    • Develop a series of targeted ads for social media platforms like LinkedIn and Facebook
    • Utilise Google Ads to capture users searching for software development and digital marketing services
    • Create landing pages tailored to ad campaigns with clear calls to action
    • Set up retargeting ads to re-engage users who previously interacted with the brand
    • Analyse ad performance regularly and make data-driven adjustments
    • Test different ad formats and creative to find the most effective options
    • Incorporate lead magnets such as free trials or consultations in ad campaigns
    • Use A/B testing on ads to refine strategies over time
    • Evaluate conversion rates and return on investment on lead generation activities

  • ⛳️ Strategy 3: Establish thought leadership in digital channels

    • Host webinars and online workshops on relevant industry topics
    • Create a thought leadership series highlighting company innovations and case studies
    • Participate in online panels and discussions within industry networks
    • Develop a podcast series to discuss trends and future of the digital marketing and software development industry
    • Publish articles and insights in respected industry publications
    • Set up a knowledge centre on the website with resources and learning materials
    • Engage in social media activities to share insights and knowledge frequently
    • Develop a Thought Leaders' corner on the blog dedicated to insights from the top management
    • Network with other industry leaders to form strategic partnerships
    • Measure the impact of thought leadership content through engagement metrics
visibilitylead-generationdigital-marketercontent-creatormarketing-teamcontent-team
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Strategies and tactics for enhancing travel management solutions

  • ⛳️ Strategy 1: Integrate sustainability into all aspects

    • Conduct a sustainability audit of current operations
    • Adopt eco-friendly technologies for communication and travel logistics
    • Offer clients green travel packages and eco-certification options
    • Implement carbon offset programs for all travel operations
    • Create partnerships with sustainable service providers
    • Educate staff about sustainable practices
    • Develop a sustainability commitment statement for corporate clients
    • Incorporate sustainability metrics in performance reviews
    • Promote sustainability initiatives in marketing campaigns
    • Track and report on sustainability impact regularly

  • ⛳️ Strategy 2: Leverage AI and digital tools for enhanced customer experience

    • Implement AI-driven chatbots for 24/7 customer service
    • Use machine learning to analyse customer preferences and personalise offerings
    • Develop a user-friendly mobile app for booking and itinerary management
    • Integrate virtual reality for immersive travel previews
    • Utilise AI to optimise pricing strategies for corporate and leisure packages
    • Incorporate AI in feedback collection and analysis for service improvement
    • Enhance digital payment systems for secure and seamless transactions
    • Automate routine administrative tasks for efficiency
    • Invest in AI-powered analytics for market trend forecasting
    • Regularly update digital platforms to improve user experience

  • ⛳️ Strategy 3: Maximise brand growth through social marketing and operational excellence

    • Develop a strong brand narrative highlighting unique offerings
    • Create targeted social media campaigns for corporate and leisure sectors
    • Build partnerships with influencers in the travel industry
    • Utilise data analytics to measure campaign effectiveness
    • Host virtual events and webinars to engage with audiences
    • Implement customer loyalty programs to enhance repeat business
    • Streamline operations to ensure reliable and consistent service delivery
    • Enhance staff training on brand representation and service excellence
    • Set up a cross-functional team to drive innovation and operational improvements
    • Leverage client testimonials and case studies in marketing efforts
sustainabilityai-integrationsustainability-officerdigital-marketing-specialistcustomer-experience-teammarketing-team
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Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for developing a strategic growth plan for AMI

  • ⛳️ Strategy 1: Expand client base through strategic outreach and networking

    • Identify top industries where AMI’s services can add significant value
    • Develop targeted marketing campaigns tailored to these industries
    • Attend industry conferences and networking events relevant to potential client industries
    • Create strategic partnerships with complementary businesses to expand referrals
    • Leverage LinkedIn and other professional networks to connect with decision makers
    • Offer free, high-value webinars to showcase expertise and attract new leads
    • Implement a referral program to incentivise existing clients to refer new business
    • Participate in online business communities and forums to increase visibility
    • Cultivate relationships with influencers in target industries
    • Monitor KPIs and client acquisition cost to refine outreach strategies

  • ⛳️ Strategy 2: Enhance service offerings and increase client lifetime value

    • Conduct a needs assessment to identify additional services clients may value
    • Develop advanced tier packages for existing service lines offering added benefits
    • Create bundled service packages that encourage clients to engage in long-term contracts
    • Implement a customer feedback loop to continuously improve service offerings
    • Develop upselling and cross-selling strategies for existing clients
    • Design a comprehensive client onboarding process that highlights all service capabilities
    • Initiate a client advisory board to involve clients in product/service development
    • Develop case studies that demonstrate successful long-term client outcomes
    • Focus on consistent follow-ups and regular check-ins to maintain client relationships
    • Monitor client churn rates and adjust strategies to enhance retention

  • ⛳️ Strategy 3: Scale the team to support growth and reduce reliance on Amy Matthews

    • Evaluate current team roles and responsibilities to identify gaps
    • Create job descriptions for new roles critical to supporting growth initiatives
    • Implement a hiring plan to recruit skilled professionals aligned with company culture
    • Develop a comprehensive onboarding programme to integrate new hires effectively
    • Establish a mentorship scheme to facilitate knowledge transfer from existing staff
    • Empower team members with ownership of projects to foster responsibility
    • Implement regular team training and development sessions to improve skills
    • Encourage an open feedback culture to keep team morale high
    • Leverage virtual assistants or contractors for non-core activities
    • Set clear, measurable goals for individual and team performance
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Strategies and tactics for enhancing Winegard's Business Growth

  • ⛳️ Strategy 1: Integrate AI Solutions

    • Implement a personalised AI-driven recommendation system on the website to enhance user experience
    • Use AI analytics to adjust pricing dynamically based on market trends and demand
    • Deploy AI chatbots to provide 24/7 customer support and quick issue resolution
    • Analyse customer data using AI to identify patterns and trends for targeted marketing campaigns
    • Integrate AI in supply chain management for better inventory forecasting and stock optimization
    • Utilise machine learning algorithms to improve search functionality on the website
    • Develop AI-generated content strategies to produce engaging blog posts and product descriptions
    • Incorporate AI tools for automated customer feedback collection and sentiment analysis
    • Leverage AI-driven A/B testing to refine website layout and content
    • Adopt AI-based fraud detection systems for secure online transactions

  • ⛳️ Strategy 2: Improve Customer Relatability

    • Create detailed customer personas to better understand and relate to customer segments
    • Develop targeted marketing campaigns that address the specific needs and preferences of each segment
    • Enhance social media presence with content that resonates with the target audience
    • Establish a customer advisory board to gain insights and feedback directly from loyal customers
    • Offer customised promotions and discounts based on purchase history and customer preferences
    • Localise marketing efforts to cater to regional nuances and preferences
    • Host virtual and in-person events to engage with the community and build relationships
    • Develop customer loyalty programs that reward repeat purchases and referrals
    • Regularly gather and implement customer feedback to continuously improve products and services
    • Create a user-friendly, informative, and relatable FAQ section on the website

  • ⛳️ Strategy 3: Target Areas for Improvement and Growth

    • Conduct a comprehensive market analysis to identify underserved market segments
    • Expand product line based on customer demand and emerging market trends
    • Increase brand awareness through strategic partnerships and collaborations
    • Improve user experience on the website by simplifying navigation and optimising the mobile experience
    • Enhance offline presence by improving retail displays and providing staff with product training
    • Optimise SEO strategies to increase online visibility and organic search traffic
    • Invest in digital advertising to reach a broader audience and drive more online sales
    • Strengthen logistics and distribution channels for smoother operations and faster deliveries
    • Implement sustainability practices to appeal to environmentally conscious consumers
    • Continuously benchmark against competitors to uncover areas for competitive advantage
ai-solutionscustomer-engagementmarketing-managerdata-analystcustomer-service-teamit-team
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Strategies and tactics for implementing a marketing strategy for Homesloc

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the website with user-friendly navigation focusing on banquet hall solutions
    • Implement SEO strategies targeting keywords related to banquet hall solutions in India
    • Start a blog focusing on event planning tips and trends to drive traffic
    • Leverage social media platforms to showcase visually appealing content of venues and events
    • Use influencer marketing to reach a broader audience interested in event planning
    • Launch online campaigns that offer deals or discounts for first-time users
    • Engage with customers through regular newsletters with updates and offers
    • Create a YouTube channel featuring virtual tours of banquet halls
    • Optimise listing profiles on online directories for banquet venues
    • Utilise Google Ads targeting event planners and organisers

  • ⛳️ Strategy 2: Build strategic partnerships

    • Partner with wedding planners to showcase exclusive banquet hall packages
    • Collaborate with corporate event organisers for business-related banquet solutions
    • Form alliances with local caterers to provide all-inclusive packages
    • Engage with travel agencies to include banquet hall bookings for events
    • Join event planning associations to network and gain credibility
    • Develop partnerships with universities for college event planning
    • Connect with real estate developers to offer event planning for new properties
    • Work with florists and decorators to offer bundled services
    • Offer referral incentives to partners for each conversion
    • Negotiate cross-promotional opportunities with complementary businesses

  • ⛳️ Strategy 3: Leverage customer experience and feedback

    • Implement a customer feedback system post-event to gather insights
    • Use feedback to improve service offerings and customer satisfaction
    • Display customer testimonials and case studies on the website
    • Create loyalty programmes rewarding repeat customers
    • Host exclusive events or workshops for loyal customers
    • Develop a referral programme encouraging customers to recommend Homesloc
    • Train staff on delivering excellent customer service consistently
    • Conduct surveys to understand customer needs and preferences
    • Incorporate innovative technology solutions to enhance the booking experience
    • Engage with customers on social media to build a community and gather insights
marketing-strategyonline-presencedigital-marketing-specialistpartnership-managermarketing-teamcustomer-service-team
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Strategies and tactics for achieving market leadership as a super app

  • ⛳️ Strategy 1: Expand service offerings

    • Conduct market research to identify service gaps and customer needs
    • Develop partnerships with local businesses to integrate a wider range of services
    • Launch new services in a phased manner to test and refine offerings
    • Invest in technology to streamline service integration within the app
    • Create bundled service packages to encourage cross-service usage
    • Implement customer feedback loops to continuously improve service quality
    • Offer exclusive services that are not available on other apps
    • Monitor competitors to identify and react to new service trends
    • Set up a dedicated team to continuously explore new service opportunities
    • Use analytics to understand service usage patterns and optimise offerings

  • ⛳️ Strategy 2: Enhance user experience

    • Conduct user surveys and interviews to identify user pain points
    • Redesign the app's user interface for better navigation and accessibility
    • Introduce personalised recommendations based on user preferences and behaviour
    • Implement a robust customer support system within the app
    • Ensure the app's performance is optimised for speed and reliability
    • Regularly update the app based on user feedback and technological advancements
    • Include interactive features to engage and retain users
    • Pilot new features with a small user group before wider release
    • Simplify onboarding processes for new users
    • Ensure app security measures are up-to-date to protect user data

  • ⛳️ Strategy 3: Boost brand awareness

    • Launch a targeted marketing campaign to promote the app's unique features
    • Engage in partnerships and collaborations with influencers and brands
    • Utilise social media platforms to reach a broader audience
    • Host events and webinars to showcase the app's capabilities and benefits
    • Implement a referral program to encourage word-of-mouth promotion
    • Create high-quality content that demonstrates the app's value proposition
    • Leverage search engine marketing to increase app visibility
    • Attend industry conferences and expos to network and gain exposure
    • Use analytics to measure and optimise marketing efforts
    • Allocate resources for ongoing public relations activities
market-leadershipsuper-appuser-experience-designermarketing-strategistresearch-and-developmentcustomer-support
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Strategies and tactics for providing Disruptive Solutions to MSMEs

  • ⛳️ Strategy 1: Identify emerging technologies applicable to MSMEs

    • Conduct market research to identify emerging technologies relevant to MSMEs
    • Collaborate with technology experts to understand potential applications for MSMEs
    • Prioritise technologies based on feasibility and potential impact
    • Develop a resource guide that explains how each technology can be leveraged by MSMEs
    • Host a series of webinars for MSMEs to introduce these technologies
    • Partner with technology providers to offer affordable access to MSMEs
    • Organise a technology showcase event for MSMEs
    • Create a platform for MSMEs to share success stories of technology adoption
    • Set up pilot projects with selected MSMEs to test new technologies
    • Collect feedback and data from pilot projects to refine solutions

  • ⛳️ Strategy 2: Enhance market access through digital platforms

    • Identify digital platforms that focus on MSME market access
    • Conduct an analysis of MSME needs related to market access
    • Create partnerships with existing digital platforms to enhance features for MSMEs
    • Develop a directory of digital marketplaces suitable for various MSME sectors
    • Facilitate training sessions for MSMEs on how to effectively use digital platforms
    • Promote digital platforms as a key component of MSME business strategies
    • Support MSMEs in creating compelling online profiles and product listings
    • Provide ongoing technical support for MSMEs using digital platforms
    • Monitor and evaluate the performance of MSMEs on these platforms
    • Continuously improve access by integrating new features based on feedback

  • ⛳️ Strategy 3: Leverage collaborative networks for innovation

    • Map existing collaborative networks that could support MSME innovation
    • Encourage MSMEs to join networks that align with their business goals
    • Facilitate workshops to foster collaboration between MSMEs and larger enterprises
    • Create an online forum for MSMEs to share ideas and form alliances
    • Develop joint innovation projects that pool resources from multiple MSMEs
    • Establish a mentorship programme linking MSMEs with industry experts
    • Provide funding opportunities for collaborative innovation projects
    • Host network events to showcase collaborative successes
    • Encourage participation in innovation challenges to spark new ideas
    • Continuously evaluate network effectiveness and suggest improvements
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How to track your Marketing Solutions strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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