The strategy focuses on providing innovative solutions to micro, small, and medium enterprises (MSMEs) to enhance their growth and competitiveness. The primary goal is to develop solutions that challenge traditional market practices. One key approach is identifying and leveraging emerging technologies. For example, hosting webinars and partnering with technology providers to make these technologies accessible to MSMEs is emphasized. Another essential strategy is improving market access through digital platforms, which includes forming partnerships and facilitating training to bolster MSMEs' online presence. Lastly, leveraging collaborative networks for innovation encourages partnerships, workshops, and funding opportunities to foster joint innovation among MSMEs.
The strategies
⛳️ Strategy 1: Identify emerging technologies applicable to MSMEs
- Conduct market research to identify emerging technologies relevant to MSMEs
- Collaborate with technology experts to understand potential applications for MSMEs
- Prioritise technologies based on feasibility and potential impact
- Develop a resource guide that explains how each technology can be leveraged by MSMEs
- Host a series of webinars for MSMEs to introduce these technologies
- Partner with technology providers to offer affordable access to MSMEs
- Organise a technology showcase event for MSMEs
- Create a platform for MSMEs to share success stories of technology adoption
- Set up pilot projects with selected MSMEs to test new technologies
- Collect feedback and data from pilot projects to refine solutions
⛳️ Strategy 2: Enhance market access through digital platforms
- Identify digital platforms that focus on MSME market access
- Conduct an analysis of MSME needs related to market access
- Create partnerships with existing digital platforms to enhance features for MSMEs
- Develop a directory of digital marketplaces suitable for various MSME sectors
- Facilitate training sessions for MSMEs on how to effectively use digital platforms
- Promote digital platforms as a key component of MSME business strategies
- Support MSMEs in creating compelling online profiles and product listings
- Provide ongoing technical support for MSMEs using digital platforms
- Monitor and evaluate the performance of MSMEs on these platforms
- Continuously improve access by integrating new features based on feedback
⛳️ Strategy 3: Leverage collaborative networks for innovation
- Map existing collaborative networks that could support MSME innovation
- Encourage MSMEs to join networks that align with their business goals
- Facilitate workshops to foster collaboration between MSMEs and larger enterprises
- Create an online forum for MSMEs to share ideas and form alliances
- Develop joint innovation projects that pool resources from multiple MSMEs
- Establish a mentorship programme linking MSMEs with industry experts
- Provide funding opportunities for collaborative innovation projects
- Host network events to showcase collaborative successes
- Encourage participation in innovation challenges to spark new ideas
- Continuously evaluate network effectiveness and suggest improvements
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
