The strategy revolves around positioning an AI consultancy as a leader in enhancing marketing strategies for SMEs through AI solutions. By identifying core offerings and researching competitors, the company can highlight gaps and differentiate itself. For instance, developing case studies and hosting webinars illustrates concrete benefits, enriching client engagement. The consultancy also emphasizes AI's creative integration, demonstrating its transformative power in business. By forming partnerships with creative agencies and showcasing innovative projects, the business can enhance its reputation in AI-driven creativity. Additionally, presenting itself as comprehensive business consultants allows flexibility in adapting AI to various business needs, ensuring broader service appeal.
The strategies
⛳️ Strategy 1: Emphasise Marketing AI Solutions
- Identify the core AI solutions you offer to enhance marketing efforts
- Research competitors and identify gaps in their AI marketing offerings
- Develop case studies showcasing successful AI applications in marketing for SMEs
- Highlight the unique AI tools and technologies you use for marketing
- Create a brand statement emphasizing your role as marketing consultants with AI expertise
- Develop a dedicated webpage outlining AI-driven marketing services
- Host webinars focusing on AI applications in marketing for SMEs
- Develop marketing collaterals highlighting AI's impact on marketing strategies
- Leverage testimonials from clients who benefited from your AI marketing solutions
- Position yourself as thought leaders in AI-enhanced marketing through blogs and articles
⛳️ Strategy 2: Highlight AI Creativity Integration
- Articulate the creative aspect of your AI offerings and how they transform businesses
- Showcase innovative AI projects that demonstrate creative integration in business
- Develop partnerships with creative agencies to enhance your AI creativity offerings
- Create a portfolio showcasing AI-driven creative campaigns for business transformations
- Craft messaging that conveys the imaginative power of AI in your services
- Curate a video series demonstrating real-life creative AI applications
- Organise workshops on combining creativity with AI for business impact
- Engage in industry events as speakers to discuss AI's role in business creativity
- Utilise visual storytelling on your website to demonstrate creative AI solutions
- Gather and publish client testimonials focusing on creative transformations
⛳️ Strategy 3: Present as Comprehensive AI Business Consultants
- Define the scope of AI services beyond marketing and creativity for businesses
- Highlight the flexibility of your consultancy in adapting AI to varied business needs
- Develop a detailed services guide showcasing all dimensions of AI applications
- Create client personas to better match your services with their needs
- Emphasise your expertise in AI technology adoption and implementation
- Provide training workshops on AI literacy and its applications in business
- Secure partnerships with tech companies to broaden your consultancy capabilities
- Develop an AI readiness assessment tool for potential clients
- Publish success stories of AI integration across diverse business domains
- Launch a newsletter focusing on trends and insights in AI solutions for SMEs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
