The strategy "Managing platform-specific content" aims to streamline Dr. Scent's presence across various digital marketplaces by tailoring content optimally for each platform. For Amazon, the focus is on aligning product titles and bullet points with brand identity in both Arabic and English. For instance, creating A+ content and managing lifestyle visuals enhances product pages. The approach includes regular audits of older content to meet platform standards and optimize conversion rates through analytics.
On Noon, the strategy includes crafting engaging promotional content for flash sales, localizing content with Arabic descriptions, and designing seasonal visuals for campaigns. Split tests and data analytics are crucial for adjusting and maximizing engagement strategies.
The Nahdi strategy emphasizes the wellness angle of fragrances, showcasing premium lifestyle visuals to attract health-conscious buyers. Collaborative ventures with wellness influencers and educational content on aromatherapy are key elements. Regular updates aligned with health trends ensure relevance, adapting strategies based on dynamic consumer behaviors for a robust platform presence.
The strategies
⛳️ Strategy 1: Optimise Amazon content
- Align product titles and bullet points with brand identity in both Arabic and English
- Create and update A+ content regularly to enhance product pages
- Maintain current lifestyle visuals and seasonal banners on the Brand Store
- Regularly launch new products with tailored page elements
- Ensure high-resolution images are optimised for both languages
- Analyse customer reviews for insights to refine content
- Implement SEO best practices in product descriptions
- Include clear call-to-action elements in product listings
- Regularly audit and refresh older content to meet evolving platform standards
- Track and optimise CTR and conversion rates through analytical tools
⛳️ Strategy 2: Elevate Noon marketplace strategy
- Craft attention-grabbing promotional content for flash sales and campaigns
- Localise all content effectively with Arabic descriptions and banners
- Design seasonal visuals for campaigns like Ramadan and Saudi National Day
- Develop product bundles to encourage higher cart value
- Utilise data analytics to pinpoint customer preferences
- Focus on high-contrast banners to highlight deals prominently
- Regularly update content to include the latest brand offers
- Enhance product pages with testimonials and reviews
- Conduct split tests with different content elements for effectiveness
- Monitor engagement metrics to adjust promotional strategies
⛳️ Strategy 3: Enhance Nahdi content for wellness positioning
- Emphasise wellness benefits of fragrances in content materials
- Showcase premium lifestyle visuals to appeal to the health-conscious
- Integrate educational content that discusses aromatherapy advantages
- Highlight gift-ready packaging and detailed product information
- Develop a repository of high-quality images focusing on product details
- Collaborate with influencers in the wellness niche for credibility
- Regularly update content with health and wellness trends
- Optimise the use of branded storytelling to strengthen positioning
- Improve content based on customer feedback and insights
- Monitor and adapt to emerging wellness consumer behaviours
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
