The strategy focuses on translating an app and its live content efficiently into any language. The first component is establishing a comprehensive translation process. This includes identifying content requiring translation, hiring professional translators, and leveraging translation management software. Guidelines and a feedback loop ensure quality and consistency. For instance, A/B testing is used to gauge user responses to translations.
The second strategy leverages technology for translation efficiency. Using a robust translation management system, one employs tools like machine translation for drafts and localisation testing for language issues. Real-time collaboration is facilitated via cloud platforms, and automation is key for seamless integration.
Community and user feedback form the third strategy cornerpiece. Target users are invited to provide feedback, participate in forums, and engage in surveys. Collaborating with local influencers helps verify cultural appropriateness, while incentives encourage error reporting. This iterative process ensures the strategy remains user-focused and adaptive to needs.
The strategies
⛳️ Strategy 1: Establish a comprehensive translation process
- Identify all content that requires translation including app text, notifications, and emails
- Compile a database of terms and phrases commonly used in the app for consistency
- Hire professional translators with expertise in the target language and digital content
- Utilise translation management software to streamline the translation workflow
- Create guidelines and templates for translations to ensure consistency
- Implement a quality assurance process to review and verify translations
- Develop a feedback loop for translators to incorporate improvements and corrections
- Set regular review intervals to update translations as the app content evolves
- Use A/B testing to gauge user response to translations and make adjustments as needed
- Ensure legal and cultural appropriateness of translations in the target region
⛳️ Strategy 2: Leverage technology for translation efficiency
- Select a robust translation management system that integrates with your app
- Implement memory tools to keep track of translated terms and phrases for reuse
- Utilise machine translation for initial drafts to speed up the process
- Develop a user interface that supports multiple languages seamlessly
- Integrate localisation testing to identify and fix any language rendering issues
- Use cloud-based platforms to facilitate real-time collaboration with translators
- Automate push notifications and emails to be easily translatable with parameters
- Continuously monitor the performance of machine translation to make adjustments
- Host multilingual feedback channels to address user concerns promptly
- Develop an API to dynamically pull language-specific content as needed
⛳️ Strategy 3: Engage community and user feedback
- Invite users from the target region to provide feedback on translations
- Create forums or community groups for discussion about language preferences
- Initiate surveys to determine user satisfaction with translated content
- Collaborate with local influencers or experts to verify cultural appropriateness
- Offer incentives for users to report translation errors or suggest improvements
- Launch a beta-testing phase with a targeted user group for language feedback
- Set up analytics to track user engagement with translated content
- Host workshops or focus groups to gain deeper insights into user preferences
- Build a repository of frequently reported issues and corresponding solutions
- Iteratively improve translations based on ongoing user feedback and trends
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
